Seamless integration of sales and marketing functions has been recognized as a must-have for successful sales enablement. This whitepaper explores another, probably less talked about, yet equally important aspect of sales enablement-asset management.
Channel marketing concierge services are a great mechanism to increase adoption rates of channel marketing programs among channel partners and also boost partner engagement and loyalty levels. Download this whitepaper to learn how you can build a win-win relationship with your channel partners using Channel Marketing Concierge Services.
This whitepaper explores the marketing challenges faced by companies selling via channel partners and discusses how channel marketing automation can help resolve them.
This e-guide tells you three things you can do to get a better handle on what your leads are looking for, and how you can create the optimal response to each one.
With email marketing becoming all too common, these are 5 quick ways that can take your email campaigns to the next level and help you differentiate yourself from everyone else in the market.
Whether you are starting a business or growing one, the one thing that is most vital for the sustainability of any business is branding. Your brand is your promise of value and trust. Our e-guide talks about 5-steps you can take to develop and improve your brand image.
You know that partner relationship management is the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step.
Download this whitepaper to discover ways to improve your partner relationship management.
The channel sales model is a great way to scale up your business. But, that doesn't mean channel sales is easy. It comes with its own set of challenges.
Download this whitepaper to learn more about the 7 steps to smoother channel management.
A guided sales process is a map, a GPS for your salespeople that takes them to their ultimate goal, lead closure. Download this whitepaper to learn how you can build and sustain a guided sales process for your sales teams helping them sell more.
Invest in a partner portal...train your channel partners to use it and you are ready to go....Right? Wrong! Did you know that partner portals often receive step-motherly treatment from channel partners? A partner portal plays a key role in helping you maintain your partner relationships better--ONLY if your channel partners really use them. Download this whitepaper to understand how you can ensure your channel partners actually use your partner portal.
Learn the basic concepts of lead nurturing and gain insight into lead nurturing process with this whitepaper.
This whitepaper talks about the benefits of lead scoring and helps you understand how you can create a basic lead scoring model that you can use.
This whitepaper tells you how you can benefit by bringing the two core functions of a business—sales and marketing onto the same page.
This whitepaper focuses on how you can enable your sales team to focus on the highest quality prospects—at the right time using smart sales prospecting tools.
This is a must-read if you don’t want your investment in marketing automation to fail miserably.
Why adopt a holistic approach to marketing automation? Download this whitepaper to find out.
Is your demand generation strategy meeting your expectations? This whitepaper elaborates on strategies you can deploy to make the most of your demand generation efforts.
How do you determine how well your marketing automation system is being used and if it is yielding the results that are expected out of it? This whitepaper has the answers.
The second part of a two-part series whitepaper that will help you determine if your investment in marketing automation is generating the kind of ROI that you expect.
If you are considering investing in channel sales enablement or channel marketing automation, then this is the whitepaper that you should be reading.
Are you an MSP struggling with lead generation? You simply can’t seem to understand why you are not able to generate enough leads while your services are one of the best in the domain.This whitepaper has all the answers.
The second part of a two-part series whitepaper that will tell you not only how to generate quality leads for your MSP business but also how you can reach out to them so as to make them take notice.
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you.
When you get just one chance to make an impression, you cannot afford to make a mistake. Read this whitepaper to know how you can get it right in the first meeting with a prospect.
Every MSP owner needs a little help with sales and marketing to take their business to next level. But investing in a marketing and sales automation tool becomes a difficult decision to take when you are faced with too many choices.This whitepaper tells you exactly what you should be looking for when looking for additional help.
How good is your organization in capturing customer/prospect data and using it to drive sales? Read this whitepaper to explore the possibilities that Big Data opens up for firms like yours.
Despite being a largely undefined concept, why does Sales Enablement hold so much water for sales leaders today? What exactly does it entail and where is it leading us? This whitepaper answers all these questions and more!
This whitepaper will help you to understand the challenges faced in B2C sales and guide you on how you can optimize Big Data with a powerful sales enablement system to overpower them.
If you think investing in a sales enablement tool or a marketing automation software is your answer to keeping your marketing and sales teams happy, then you are wrong and you need to read this!
Learn how sales enablement helps salespersons conquer their key challenges effectively by touching upon the five core areas of sales.
A great sales onboarding program can help your business increase its sales, cut down the turnaround time and support your salespeople as they work to meet their sales goals on time. Learn more about creating a successful sales onboarding program in this whitepaper.
Learn how you can improve and optimize the process of moving each prospect down the sales funnel through a 3-stage cycle of constant improvement.
Despite its immense, still-growing popularity, quite a few sales reps don’t understand social media or agree with its value-adding benefits. This whitepaper outlines how you can use social media to your advantage.
This guide is to help you understand the benefits of a mobile team and how you can effectively organize a mobile workforce.
With more and more prospect information being captured, companies are struggling to cut through the clutter and determine what information matters. This whitepaper tells you how to stop struggling and sort your data such that it actually makes sense to you.
This whitepaper looks into what goes into making a carefully crafted playbook that becomes the bible for your sales team.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
As a small business, you face many challenges…lack of marketing and sales resources, steep deadlines, tight marketing budget—are just a few. What if you could easily conquer all of these sales and marketing-based challenges? Let’s take a look at the benefits your small business will derive from AMP.
Lead generation is a challenge facing every small business. There are websites that promise ‘Qualified leads’ for a fee, but often these may be out-dated, ill-matched or even fraudulent. Wouldn’t it be great if you could generate quality leads yourself? There are some very effective small business marketing methods. Here are a few strategies that you can deploy to generate quality leads.
The problem with channel sales model is that businesses may have unrealistic expectations. As a result, they are surprised when the results from each new partner are a disappointment.In this whitepaper, we discuss these unrealistic expectations.
Channel sales is an exceptionally common solution for driving sales growth beyond the internal capacity of the firm to do so. But, before jumping into this business model, it will be valuable to discuss the problems, pitfalls, and conflicts that are common to Channel Sales. In short, let’s talk about why things often go wrong and what a channel sales blueprint to success actually looks like.