Building effective channel incentive and reward programs is an important element of Partner Relationship Management. There are many elements that fall under the umbrella of reward programs and managing each one of them efficiently is challenging. Plus, your partners may be quite diverse with each set of partners appreciating one specific feature of your program more than the other. In such an environment, how do you keep everyone motivated and happy?
At Mindmatrix, we believe that the key to building effective channel incentive and rewards programs is having a complete understanding of your channel partners; this is why the Bridge PRM software is powered with the most comprehensive rewards and incentives module.
With the Bridge PRM software, you can gauge how your channel partners interact with your business
The Bridge PRM software gives you access to key channel analytics and data that help you gain a deeper insight into channel partner activities with complete, 360-degree partner visibility that helps you understand which of your channel partners are truly engaged with their business. Insight into their activities such as whitepaper downloads, email opens, website visits, certifications sought, and webinars attended—all offer you a deeper realization of your channel partner's commitment to your business
Understanding the channel engagement index and partner performance allows you to make informed channel partner management decisions and create relevant channel partner incentive and rewards programs that truly motivate. The Bridge PRM Software also covers every aspect of channel partner incentives and rewards including MDF and co-op funds.
The Bridge PRM software helps you identify what your channel partners are up to. As a business selling through multiple channel partners, you understand the importance of channel engagement. However, attaining the desired channel engagement level seems like an elusive goal. The Bridge PRM software helps you attain that elusive goal…here's how.
The Bridge PRM software lets you gauge how your channel partners interact with your business. Insight into their activities such as whitepaper downloads, email opens, website visits, certifications sought, and webinars attended—all offer you a deeper realization of your channel partner's commitment to your business. Understanding the channel engagement index allows you to make informed channel partner management decisions.
The Bridge PRM software helps you see which assets your channel partners are using with what prospects, at what stages of the sales cycle. You can use this information to coach your channel partners who are not using the right assets for the right types of prospects at the right time, improving your channel partner's close rate and increasing your revenue.
One of the most effective ways to boost partner interaction, adoption and engagement with a brand is to make your brand the easiest to sell. Integrating sales and marketing enablement tools into your PRM software takes you one step closer to that by allowing you to
That is the reason why the Bridge PRM software integrates sales and partner marketing tools into the partner environment by making it a part of the Bridge partner portal.