Co-marketing, Through Partner Marketing Automation (TCMA)
On-behalf partner marketing
High-impact, personalized marketing asset generation
Salesforce PRM Integration
Helping partners sell more/market better
Partner engagement services
End-to-end lead and opportunity management
Bridge Partner marketing software has strong analytics and reporting functionality that covers every module of the platform. Get detailed visibility into KPIs across various partner marketing elements such as campaigns, assets, partner users, leads and opportunities, MDF, deal registration, etc.
Here's a quick overview of the Partner Marketing metrics tracked by Bridge's reporting and analytics functionality.
Get in-depth data on the performance of your email campaigns. KPIs include emails sent, opened, open rates, links clicked, bounce rate, and more!
Get the results of your A/B test-based email campaigns here. Compare the KPIs and decide which one performed better.
Get information about templates for approval. Get an overview of template approval stats such as approval ratios, the total number of templates approved, rejected, pending for approval, etc.
Get detailed lead reports that tell you how and if your prospects interacted with your partners and also your corporate brand. For example, which email was opened, which link was clicked, what landing page was visited and what whitepaper was downloaded
View reports related to your accounts. Get access to data regarding the leads, opportunities, amount, and average score of each account.
A real-time report of how your contacts are engaging with you. For example, landing page visits, form-fills, email opens, etc., can be tracked here as they happen.
This section provides insight into the performance of websites that are created or integrated into the platform. KPIs covered include most popular websites, most popular pages, website traffic, visitor data, and more!
This section provides insight into the performance of landing pages that are created or integrated into the platform. KPIs covered include the most popular landing pages, the total number of visitors, visitor data, sign-ups, effectiveness, etc.
This section provides insight into the performance of lead-generation forms that are created or integrated into the platform. KPIs covered include the most popular forms, the total number of sign-ups, effectiveness, etc.
This section provides detailed insight into the performance of social media drips. KPIs covered include user-wise social media drip data such as the number of active, scheduled, inactive drips, total likes, comments, and shares pertaining to those, etc.
This section provides detailed insight into the performance of email drips. KPIs covered include user-wise email drip data such as the number of active, scheduled, inactive drips, etc.
This section provides detailed insight into opportunity data. KPIs covered include opportunity status, amount, date of creation, expected date of closure, etc. You can also view market-based opportunity reports in this section.
This section provides detailed reports of sales and marketing playbooks, war-room, and certifications.
This section provides a detailed analysis of data room performance. KPIs covered include data room visits, links clicked/tracked, most popular data rooms, etc.
This section provides a detailed analysis of playbook performance. KPIs covered include partner user-wise playbook usage data, most popular playbooks, users who need coaching, etc.
This section provides reports related to partner certifications. KPIs covered include certifications attempted, progress status, results, etc.
This section provides reports related to user performance. KPIs covered include total, active and inactive contacts under each user account, email campaigns, drips and other sales and marketing activities the user engaged in, etc.
This section provides reports related to the various partner organizations. KPIs covered include engagement levels, users from the organization, total number of leads, etc.
This section provides reports related to various assets in the platform. KPIs covered include asset rating, asset usage, asset views, downloads, etc.
This section provides detailed analyses of MDF fund allocation, reimbursement and usage.
This section provides detailed analyses of deals registered by partner companies. KPIs covered include deals registered, new deal registration requests, approved/rejected deals, opportunities, opportunity conversion, and close ratios.