Co-branded assets to help your channel partners make an impact at the local level
Bridge Partner Marketing Software is equipped with powerful asset co-branding capabilities to help channel partners leverage your corporate brand and also build their local brand. With Bridge partner marketing software, your corporate marketing department can create all the sales and marketing materials they need and our platform will automatically customize them to reflect your partner's branding as well.
Co-branding with Bridge partner marketing software extends across multiple marketing and sales touch points including
Bridge Partner Marketing Software allows channel partners to add their logos to the corporate videos and also personalize the intro and outro of videos, thus supporting video co-branding.
With our co-branding tools, you can easily provide your partners with co-branded assets and stop worrying about them damaging your brand elements and messaging inadvertently in an effort to co-brand your materials.
From the partner's perspective, they are better positioned to leverage the power of your brand, without diluting their own position.
Next-level personalization capabilities allow partners to personalize the introductory and end segments of videos created at the corporate level. Examples include adding a partner logo and contact information, thereby highlighting the partner brand.
Bridge's Partner Marketing Software's CPQ engine simplifies proposal generation by allowing salespeople and channel partners with ready-to-use, customized proposals in a few steps. You can generate personalized proposals for each prospect using the CPQ engine because it allows you to include additional content such as case studies, whitepapers, research articles, etc., in an existing proposal template. The CPQ engine will show only the relevant assets to be added, based on the situation. For example, it will display assets tagged as Healthcare for healthcare industry prospects.
The CPQ engine is equipped with a quote editor that supports role-based permissions for editing and access. You get to decide what part of the proposal/quote your partners or sales teams will be able to edit. You can limit access/edit rights to certain sections of the proposal or quote such as the brand elements (Logos, color codes, font style, etc.,) or regulatory/legal elements such as disclaimers, terms and conditions, etc.
In the event a salesperson or channel partner has offered a discount that goes beyond the typically approved rate and needs a sign-off from someone else, they can send the quote for approval right via the Bridge Partner Marketing platform.
The quotation/proposal generated via the CPQ module is linked to Bridge Partner Marketing Software's contract module, As a result, the system automatically generates a contract based on the data selected at the time of quote/proposal generation. For example, if you have different service level agreements for different industry verticals, Bridge partner marketing software will choose the right one based on the data selected at the proposal generation stage.
Bridge offers the ability to configure different pricing options such as
You can configure various discount models in the CPQ engine such as
Bridge Partner Marketing Software also allows you to configure the maximum and minimum markup limits for your partners.
The pricing, markup and discount models can be fully customized to suit your needs.