Bridge serves as a single storage repository for all your sales and marketing assets, tracking asset performance, offering mobile access to assets and helping you maintain brand integrity as well as meet compliance regulations. Bridge also offers content syndication of sales and marketing assets to third party sites for use by salespeople.
Let's take a look at some of the key features of the Bridge platform from the sales and marketing asset management perspective.
Bridge is equipped with product database functionality. The product database is a collection of all information related to your products/services. It acts as a central storage for the visual and textual content that is used in your marketing or sales collateral. You can add product/service data (including text and images) as database records into the Bridge platform. Since the information in your marketing and sales collateral will be pulled from the database, any change to the information in the database would automatically reflect across all your marketing and sales collateral, allowing for easy modification of data as required, thus saving time and eliminating re-work and reproduction costs
Eliminates brand and messaging deviations and helps you exercise tighter control over your assets and corporate voice.
Know what really works with tools that help you understand which of your assets are effective and which ones are not.
Quick, template-based, personalized sales content generation allowing salespeople to create high-impact, personalized sales collateral without depending on marketing.
Marketing and sales teams get quick and easy access thanks to features like asset filters and tags, powerful asset search engine and mobile asset access to assets.
Overall brand messaging becomes more impactful as the right sales and marketing assets are used based on the buyer profile and sales cycle position, thanks to autogenerated asset recommendations.