Partner with Mindmatrix

We believe exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Our industry experts work with clients to provide the economic evidence they need to validate and structure their strategy. Our clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

Cloud Tech Gurus is a provider of contact center solutions with a unique no-cost model that offers a smarter way to source these solutions. By assigning an expert consultant (Guru) to document your requirements in just one meeting, Cloud Tech Gurus eliminates the need for vendor discovery meetings and streamlines the selection process. Your Guru will screen all appropriate vendors against your requirements and host all demos and meetings, saving you time and energy. Salespeople are not allowed to contact you directly, so you can be sure that you will not be subject to sales pressure. With the Guru's assistance, you can select the right vendor for your needs and ensure a smooth implementation.

Connection2Channel is a sales and marketing consultancy focused on helping technology brands connect with their target markets through the indirect channel - VARs, Distis, SIs, ISVs and alliances.

Areas of expertise and experience cover partner value-proposition development, go-to-market strategy, targeting and recruitment of partners, activation/re-activation, enablement, demand generation and Channel Marketing Automation platforms.

Sector experience covers the wide breadth of technology and expertise includes mobility, managed / network services, Customer Experience, Supply-Chain & ERP, security and Xaas.

The lead consultant, Andy Gilbert, has experience of technology sales and marketing both in agencies and client-side, working with organisations in EMEA and North America where he lived and worked for 3 years.

Is Inspired has a passion for solving tough problems. Our team of expert channel consultants and support staff turns your vision into reality through strategic roadmapping, quick wins, and executable infrastructure projects. We partner with you using our proven approach to develop and implement projects that balance business needs, partner experience and partner self-sufficiency to maximize business impact.

The Lexington Group is a full-service boutique consulting firm operating in the fast-paced ecosystem Go-to-Market space. We, and our partners, provide a wide range of services covering areas such as growth consulting, ecosystem/partner strategy and program design, operations and platform development and thought leadership content. In addition, we also provide fractional leadership as required by our clients.

MarketLogic is a marketing agency built with the IT channel in mind. Our services involve supporting IT vendors in implementing their partner programs on a large scale, as well as assisting individual partners in integrating their limited sales and marketing resources in order to efficiently convert leads into deals.

Our wide range of services cater to IT vendors, which include program strategy, development and training; creative campaign development and co-branded execution, partner enrollment and engagement, dedicated partner specialists to promote program adoption and lead management, development, execution and fulfillment of incentive programs. These services are fully integrated with real-time multi-channel reporting.

For individual partners, MarketLogic acts as a sales and marketing partner that brings best practices to the table and allows each MSP to find its unique voice and competitive advantage by fully leveraging their experience, expertise, and vendor relationships. Our services for MSPs include go-to-market strategy, creative services, digital amplification, lead generation, contact centers, events (online and offline), and sales & marketing training.

At Partner Elevate we understand that channel leaders need to be drivers of business impact for their partner organizations but it's hard to build and grow a successful partner channel.

The Partner Elevate Investible Partner™ platform allows channel leaders to create demand for their products and solutions through their partner ecosystems. Using our subscription-based learning programs, we have helped Fortune 500 technology vendors and global technology distributors drive impact in over 1000 channel partner businesses.

Our platform allows you to benchmark partner impact, implement the Partner Elevate New Business™ Formula, and leverage these learnings across partner motions to generate new revenue, scale partner impact, and cement future growth.

How to be a driver of partner impact

Watch Investible Partner™ Platform

We help companies elevate the impact of partnering by designing, implementing and optimizing channel & alliance models.

Our love for the channel knows no bounds. Our consulting keeps us on the razor's edge of channel expertise, including trends and industry developments, and we are excited by opportunities to drive improved partner experiences and engagement. With technology changing rapidly, cloud disrupting traditional channel programs and new partner types joining the channel, we enjoy the challenge of helping our clients design partner ecosystems for the future. Whether your company is a start-up or channel-centric, we're 100% focused on your growth.

We've built a one-of-a-kind reputation based on our:

PartnerPath services fall into three primary buckets: Measure, Think and Do.

For over 20 years, RushToChannel has been dedicated to helping companies navigate through the evolving eco-systems of business partnerships across diverse markets and industries.

Offering a unique blend of strategic guidance, business savvy, operational expertise, and investment insights to ensure companies successfully engage, enable, manage, and support their partnerships for mutual success.

We work hands on with our clients through all steps to define, build, execute, manage, and measure partner programs that are aligned to their unique business initiatives.

We partner closely with our clients to transform their GTM ecosystems by aligning their strategy, culture, people and ecosystem to achieve the best results.

Our proven approach and capabilities help Sales and Channel leaders transform their business strategy and performance across every critical GTM function. Your Direct and Indirect Channels have a major impact on your bottom line — for better or for worse. Together, we'll create great experiences for your sellers, partners and customers by refining your GTM strategy, organization, programs, platforms, and investments.

We understand that each of our clients' ecosystems are unique and need tailored methodologies and frameworks to drive the greatest customer, partner and client value possible. Which is why we don't charge for assessments or basic diagnostics. We want to develop a deep understanding of your goals, opportunities and challenges are and understand where and how we can help before crafting recommendations or the right transformation approach.

If you are looking for a strategy partner to help you transform your partner ecosystem to drive next generation revenue growth, partner experience and customer value, our door is always open.

Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports.

• Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before
• Build Partner Commitments: Help gain a disproportionate share of partner attention and investment
• Built Partner Capabilities: Tools to enable full partner life-stage management
• Manage Partner Tasks: Define supporting goals, tasks, owners and send notifications and reminders
• Execute MBRs & QBRs: Provide one-click QBRs to enable wide-scale Partner Perf. Mgmt.

Successful Channels integrates seamlessly with MindMatrix where all aspects of the partner sales management process are supported. This industry innovation helps channel sales teams deliver significantly more partnership development and sales support to generate more productive partners and revenue. Successful Channels also seamlessly integrates with your other channel systems including Salesforce, LMS, and other tools.

Successful Channels, the QBR Company for driving more partner-led revenue

The Channel Company are the go-to for anything Channel oriented. Whether you're an established industry giant or an innovative challenger, The Channel Company can help you take your products to market, develop your ecosystem, and grow revenue.

The Channel Company's end-to-end, full funnel, global ecosystem of solutions will maximise your budget's potential, whatever your priorities, target audience, or market share. From market discovery and intelligence, brand awareness and thought leadership, to demand generation and customer engagement, we can build strategic solutions that compliment your unique needs.

The Marketing Bee works in partnership with MindMatrix to ensure customers optimize their channel systems, processes, and people. Our skilful and passionate associates have a wealth of experience and knowledge of working in technology companies within channel and marketing roles. They can deliver flexible services to solve your channel and marketing challenges, all managed under The Marketing Bee umbrella.

This agile approach is provided by our community of freelance B2B Marketing experts, delivering services that range from channel strategy to campaign execution and everything in between. For large enterprise, through to start-up and scale up businesses. We help build digital campaigns that will ensure you are making the most of your MindMatrix platform to engage and excite your partners.

For Start-ups - We provide phased plans to accommodate smaller budgets with complete execution for businesses without a big team. Marketing strategies, GTM advice, articulation of value proposition and content creation.

Growth Businesses - Specialist resources to super-charge your Partner Marketing and upskill your team. The best practices to drive engagement with your partners and to scale your business by reaching new partners, channels, and markets.

Enterprise - our C-level experts can fill gaps in a changing org chart or bring new strategies and tactics to invigorate the channel business. In-depth projects on partner enablement, campaign execution, content, and asset creation, with tactical experts to bring your plans to life.

Access the skills and talent you need to optimize your Channel performance. The Marketing Bee is also owner and host of The Channel Meet Up, a series of exclusive events for channel marketers, in the UK, Boston, and California.