How a partner marketing software can keep
your channel partners engaged
and committed

Vendors who function globally need a partner marketing software in helping that will help them scale their business and achieve their desired ROI. An end-to-end channel marketing tool can not only enable vendors to execute marketing programs that drive results, it can help them collaborate with their channel partners in a way that helps them sell more and close deals effectively.

From email and social campaigns set-up, content syndication, lead management and nurturing to on-behalf marketing, detailed reporting to strong technical support and more, a partner marketing software can help improve channel performance and get higher returns on investment.

But most often than not, they tend to choose tools that usually fall short in making an impact on their sales funnel. In this partner marketing software whitepaper, we discuss the ideal partner marketing software and how it can equip channel partners to sell more and keep them engaged and committed to the company's marketing and sales vision.


Mindmatrix is a leading provider of PRM software, channel partner marketing software and sales ecosystems enablement solutions including partner portal software. Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Backed by Mindmatrix's innovation and expertise, Bridge expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management