Channel Marketing Concierge Services:
A key tool to help increase partner
engagement and adoption of your partner
marketing platform tool to help increase
channel engagement

Channel Marketing Concierge Services help increase the adoption of your partner marketing platform within your partner ecosystem. Your channel partners are too busy trying to sell and generate revenue to be able to leverage your partner marketing platform a 100%. This is where Channel Marketing Concierge Services help.

Channel marketing concierge services, as a part of channel enablement help companies offer better support to their channel partners by ensuring that the partners get the support they need to sell company products/services, just when they need it-even if the corporate marketing team is too busy to offer it to them. This blog discusses various kinds of Channel Marketing Concierge Services that companies can offer to add value to your channel partners.

Channel marketing and sales campaign/platform setup

Perhaps you have provided your channel partners access to a sales and channel marketing automation software or a partner portal that lets them run marketing and sales campaigns. But, have you left them to figure out the platform/portal themselves? Your partners have far too much going on to set up their partner portal themselves. You can offer channel marketing concierge services that cover channel marketing and sales campaign/platform setup, so your channel partners don't have to worry about the details. Examples include creating a complete partner profile in the system, setting up marketing and sales campaigns for channel partners, etc,.

MDF planning and management

Companies invest a lot in MDF programs hoping to offer their channel partners the right channel marketing support. However, MDF programs are often underutilized and misunderstood by many partners. Your channel partners need more education on the benefits of MDF for their business. A channel marketing concierge team can help your channel partners understand the benefits of using MDF and assist them in planning and managing their quota of MDF better. An MDF consultant can work with your channel partners on a regular basis discussing the availability of MDF and optimal ways of its utilization.

Generating leads for your channel partners

Using the sales and marketing enablement tools that you have invested in for your channel partners, channel marketing concierge service providers can create and run lead generating marketing and sales programs on-behalf of your channel partners. Your channel partners have multiple vendors with leads flowing in from multiple sources. You can help your channel partners find method in this madness by offering them lead management services as a part of the channel marketing concierge service offering. Lead management services may include -

Importing leads into the sales/marketing platform

So, you have provided your channel partners with a marketing and sales platform to help them push your products and services successfully. But do they really use it to its fullest potential? Do they diligently import leads into the system and automate the marketing process for them? Most likely, NO. Channel marketing concierge services take care of the ground work such as lead import, contact update, etc., into the system, making it easier for channel partners to actually put the marketing/sales platform into use.

Reaching out to leads at the right time (via automated emails) and staying in touch with them regularly using lead nurturing drips

Using channel marketing concierge services, you can help your channel partners nurture relationships with their prospects. Just as you need to stay in touch with your channel partners, your channel partners also have to engage their leads. Lead nurturing translates to lower lead drop rates and higher closure rates. A channel marketing concierge provider can help your channel partners nurture their leads throughout the buyer's journey.

Pushing hot leads to channel partners

Using the lead scoring, smart segmentation and routing tools, a Channel marketing concierge service provider can ensure only the best leads are sent to your channel partners. The better the lead quality sent to them, the better the chances of closure.

Your channel partners may not have the time or resources to engage in elaborate lead management processes. Plus, they don't have the expertise to do that. Offering lead management as a part of your Channel marketing concierge services helps you bring your channel partners closer to success by giving them a clearer picture of their leads and also sends the message out that you are doing everything you can to make it easier for them to sell.

Channel marketing concierge services help your channel partners [behind the scenes] by taking work away from them, but, without adding to yours. Channel marketing concierge services ensure that the channel partners actually use the marketing tools and resources (financial or otherwise) made available to them by the company and also help channel partners derive maximum benefits from the company's channel enablement platform.


Mindmatrix is a leading provider of PRM software, channel partner marketing software and sales ecosystems enablement solutions including partner portal software. Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Backed by Mindmatrix's innovation and expertise, Bridge expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management