Effective co-marketing with partner
marketing software

One of the biggest challenges vendors face when selling through channel partners is brand distortion. Vendors find it difficult to maintain brand integrity and messaging consistency as their brand and messaging reach the local market through partners. Partners, on the other hand, try their best to leverage their vendor's brand. However, they also feel the need to establish their presence locally, as it helps them connect better with their local customer base. It is in the interest of both−the vendors and the partners to create a strong brand presence locally. From the vendor's perspective, it offers them the opportunity to explore new markets, whereas from the partner's perspective, it helps them utilize the power of the vendor's already existing, strong corporate brand. This blog discusses how vendors and partners can use co-branding effectively by deploying effective partner marketing software programs.

Powerful partner marketing software programs allow the vendor's corporate marketing department to create all the sales and marketing materials they need, centrally, and then, using co-branding capabilities, automatically customize them to reflect the partner's branding. Co-branding with partner marketing platforms can extend across multiple marketing and sales touchpoints including

  • Email marketing
  • Social media posts
  • Print advertising
  • Web (Microsites and landing pages)
  • Sales presentations
  • Proposals
  • Videos
  • Blogs

Another area where co-branding helps is in increasing partner engagement with the vendor's brand. Channel partners have multiple vendors whose products and services they sell. Cobranding is a powerful tool that vendors can deploy when competing for partner mindshare. Co-branding helps partners engage in effective, powerful, personalized marketing which will further boost their engagement with the vendor's brand. Mindmatrix offers powerful cobranding tools that vendors can use to drive partner engagement and help partners market their brand successfully. Please visit our website to learn more


Mindmatrix is a leading provider of PRM software, channel partner marketing software and sales ecosystems enablement solutions including partner portal software. Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Backed by Mindmatrix's innovation and expertise, Bridge expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management