Successfully Enabled 45,000+ Partners

Experience complete channel enablement with Mindmatrix

Mindmatrix offers the most comprehensive suite of channel enablement solutions available.
Our Full-suite Channel Enablement brings together PRM, Channel Marketing Automation, Channel Sales Enablement and
Marketing Concierge Services providing you and your channel partners all the tools you need to make your partner relationship successful.

What You Get

Improved Channel Partner Engagement

Improved Partner Engagement

Mindmatrix drives greater partner engagement by offering you a range of tools that help not only boost partner engagement, but also measure it. With Mindmatrix, partner engagement will no longer be a vague concept, but a tangible piece of the puzzle. Mindmatrix increases partner visibility, allowing you to manage leads and opportunities to better plan and address partner success. Through the use of co-branded assets, MDF management, and partner engagement services, including partner marketing and sales concierge, Mindmatrix helps your partners market and sell your brand better, while in-turn, keeping them engaged with you and your brand.

How It Works?
  • Training and
    Onboarding
  • Business
    Planning
  • Partner
    Portal
  • Partner
    Marketing Tools
Channel sales enablement

Support Different Sales Models Efficiently

With 20+ years in the industry, Mindmatrix is the only provider in the market that offers a single platform for end-to-end enablement of direct sales and channel partners in one platform. This helps you cut total cost of ownership by 16x while providing you with a single platform from prospecting to closure.

Engage in centralized local marketing

Mindmatrix gives you an interface to create everything your channel partners and sales reps need from your corporate offices. You can create customized email campaigns, landing pages, advertising campaigns and sales materials right from the Mindmatrix interface and automatically customize those assets for each of your sales networks.

How It Works?
  • Asset
    Personalization
  • Content
    Syndication
  • On-Behalf
    Marketing

100% Visibility

Mindmatrix gives you 100% into your channel and sales pipeline and also your channel partner activities. Mindmatrix offers detailed reporting and analytics tools that offer you in-depth views of

  • Opportunities and sales pipeline: One glance is all it will take with Mindmatrix to understand how your sales and channel pipeline is doing. Know the status of your pipeline at any given time and get detailed sales reports on varied sales metrics, such as-performance of channel partners, deals won, opportunities lost, sales cycle duration, most popular product/service, etc.
  • Partner engagement metrics: Learn how engaged your channel partners are with their leads as well as with your brand. Find out what sales campaigns they deployed, how many leads they reached out to, how and what were the results. Know if they attended the latest training webinar or took the last certification test or downloaded the most recent sales handbook that you released for them.
  • Channel partner performance: Figure out how your channel partners are doing. Get detailed reports that help you quantify their performance. See what each of them is doing right or wrong and understand what your top performers are doing differently. Use this data for corrective measures, partner coaching or to add to your channel management best practices.
  • Lead activities across the board: Mindmatrix gives you a 360-degree view of your leads so you know exactly how engaged they are with your brand and where they stand in the sales cycle.
How It Works?
  • 360-Degree
    Lead View
  • Reporting
    and Analytics
  • Asset Feedback
    and Rating System
  • Opportunity
    Management

Scalability

Mindmatrix helps you scale up your partner network while being able to support them effectively and efficiently. Mindmatrix makes it easy for you to manage partner onboarding and training, channel communications, MDF, etc., with limited resources, so you don’t have to worry about supporting your growing partner network.

Easy Lead generation

Mindmatrix allows you to generate leads for your channel partners quickly and painlessly. With Mindmatrix you can create and run a national digital advertising campaign with complete brand control, on behalf of local sales networks and drive the campaign leads directly to your local sales networks. The result is a centrally managed ad campaign that directs prospects to your channel partners and sales teams for purchase or follow-up.

How It Works?
  • Training
    and Onboarding
  • MDF
    Management
  • Deal
    Registration
  • Content
    Syndication

Better Brand and Content Integrity Management

Mindmatrix offers tools for version, brand & messaging control to manage your brand consistently across multiple marketing and sales channels. Template-based, permission-driven approach to collateral creation ensures greater brand and messaging consistency and maintains content integrity.

How It Works?
  • Template-Based
    Asset Creation
  • Role-Based
    Asset Access
  • Asset Approval
    and Expiry
  • Content
    Syndication

Elimination of Content Silos

Mindmatrix eliminates duplication of marketing efforts, and gives your organization "One Voice" as content and messaging is not in silos anymore and is lined up with the buyer’s position in the sales cycle - ensuring the right content reaches the salesperson, at the right time.

To, through, with & for-partner marketing support

From the partner marketing perspective, Mindmatrix allows you to offer your channel partners,
complete to, through, with and for-partner marketing support

Centralized partner marketing

Engage in centralized local marketing

Mindmatrix gives you an interface to create everything your channel partners and sales reps need from your corporate offices. You can create customized email campaigns, landing pages, advertising campaigns and sales materials using Mindmatrix's channel partner marketing tools and automatically customize those assets for each of your sales networks.

How It Works?
  • Personalized
    Asset Generation
  • Localized
    Marketing Automation
  • Lead Generation
    for Partners
Easy Lead Generation with Mindmatrix

Easy Lead Generation

Mindmatrix's channel partner marketing tools allow you to generate leads for your channel partners quickly and painlessly. With Mindmatrix you can create and run a national digital advertising campaign on behalf of local sales networks, and drive campaign leads directly to your local sales networks. The result is a centrally managed ad campaign that directs prospects to your channel partners and sales teams for purchase or follow-up.

How It Works?
  • Content
    Syndication
  • Campaigns
    for Partners
  • Lead Generation
    for Partners
  • Localized Marketing
    Automation

100% Visibility

Mindmatrix's channel partner marketing tools offer detailed reporting and analytics that provides your partners 100% visibility of the lead-to-revenue journey, giving them an in-depth insight into lead activities and lead behavior throughout the buyer’s journey. With a 360-degree view of their leads, they will have detailed insight of lead behavior across various touch points including landing pages, social media, websites and other interactions that helps them build solid prospect profiles. They will know exactly what their leads are doing and understand clearly where the lead is in the sales cycle and how they should be approached.

How It Works?
  • 360-Degree
    Lead View

Custom Partner Marketing Portal

With Mindmatrix, your partners get a custom channel partner marketing portal that offers them all the tools, assets and even marketing strategies that they need to make an impact. Mindmatrix partner portal is a single sign-on partner portal with 15+ key partner marketing features to help your partners up their marketing game. It also integrates with 3rd party applications such as ERP, ticketing systems and various CRMs including Zoho, Connectwise, Tigerpaw, Microsoft Dynamics, and many more to making it the single source for key lead analytics and data

How It Works?
  • Partner
    Portal

Complete Local Marketing Automation

Mindmatrix's channel partner marketing tools allow you to offer your channel partners, complete local marketing automation spanning across multiple marketing media including print, social, email and the web. They get access to ready-to-use email campaigns, social media posts, brochures and even landing pages, customized to reflect their brand, so they can make an impact in their local market.

How It Works?
  • Local
    Marketing Automation
  • Social
    Media Automation
  • Email
    Automation
  • Personalized Marketing
    Content Generation

What Your Channel Partners Get

Give your partners a unique partner enablement solution that offers not only numerous partner enablement
tools, but also sales and marketing support services to help them sell more, faster.

Co-Branded, Personalized Channel enablement Content

Co-Branded, Personalized Content

Mindmatrix partner enablement tools help your channel partners generate high-impact, personalized sales collateral--branded for their local market, without depending on your corporate marketing team. Sales presentations (PPTs), emails, brochures, and even web marketing materials like landing pages and websites can be customized for each partner to allow a high level of personalized marketing and sales.

How It Works?
  • Template-Based
    Asset Creation
  • Content
    Syndication
  • Personalized
    Sales Presentation
  • Proposal
    Generation

Easy Content Access

Mindmatrix’s robust sales asset management system ensures that your partners have access to all the relevant content when they need it. Mindmatrix partner enablement tools help you address the three key challenges that your channel partners struggle with-- "What to say to prospects, when to say it and how to say it?” Mindmatrix maps your content to relevant stages in the buyer’s journey, provides asset usage recommendations to your partners so they use the most effective content, and also offers mobile access to sales assets so your partners have anytime access to their assets, even when they are on the move.

How It Works?
  • Playbooks
  • Asset
    Recommendation
  • Mobile
    Access
  • Global Asset
    Search Engine

100% Lead Visibility

Mindmatrix gives your partners a 360-degree view of their leads and opportunities so they know exactly how engaged their leads are with your brand and where they stand in the sales cycle. It tracks and studies lead behavior across various touch points including landing pages, social media, websites and other interactions that give your partners a complete prospect profile. They know exactly what their prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded. This insight into lead activity helps your partners approach their leads better and sell faster.

How It Works?
  • 360-Degree
    Prospect View
  • Alerts and
    Notifications

Guided Sales Process

Mindmatrix partner enablement tools allow you to offer your channel partners a well-guided, repeatable, scalable sales process through sales playbooks. You can create sales playbooks and share them with your partners. By mapping the sales and marketing assets to relevant stages of the buyer’s journey, using the playbooks, you can ensure your channel partners use the right assets at each stage of the sales cycle. Mindmatrix playbooks act like a GPS for your partners, providing the clear directions that they need to reach their ultimate destination—closing a lead.

How We Do It:
  • Playbooks

Easy Selling

With its partner enablement tools, Mindmatrix makes it really, really easy for your partners to market and sell your offerings. By automating mundane, yet important tasks such as sending follow-up emails or making social media updates, Mindmatrix allows your partners to focus on their leads, while ensuring the other tasks keep happening in the background. It also saves your channel partners time by ensuring timely access to sales and marketing materials, cutting down their dependency on your marketing teams and offering them a guided sales process so they can close more deals, faster.

How It Works?
  • Playbooks
  • Asset
    Recommendation
  • Mobile Access
    to Assets
  • Lead
    Nurturing Drips

Sales and marketing concierge

One of the reasons channel enablement programs don’t yield the expected results is because the partners aren’t responsive. Providing your partner with a partner portal, training and certification programs, marketing and sales tools-- is one thing, while ensuring they actually use them is a whole different ball game. Your partners are too busy working in their business to work on it. They have multiple vendors, clients to meet with and a business to run. They don’t have the time or inclination to learn and work with the tools you provide them. Our sales and marketing concierge services ensure your investment in Mindmatrix channel enablement platform is fully utilized. We take care of tasks like platform set up, campaign running, contact imports, etc., so your partners can simply focus on what matters the most to them--closing their leads.

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