Full Suite
Channel Enablement

Support Different Sales Models Efficiently

With 20+ years in the industry, Mindmatrix is the only provider in the market that offers a single platform for end-to-end enablement of direct sales and channel partners in one platform. This helps you cut total cost of ownership by 16x while providing you with a single platform from prospecting to closure.

Engage in centralized local marketing

Mindmatrix gives you an interface to create everything your channel partners and sales reps need from your corporate offices. You can create customized email campaigns, landing pages, advertising campaigns and sales materials right from the Mindmatrix interface and automatically customize those assets for each of your sales networks.

How It Works?

• Asset
  Personalization
• Content
  Syndication
• On-Behalf
  Marketing

100% Visibility

Mindmatrix gives you 100% into your channel and sales pipeline and also your channel partner activities. Mindmatrix offers detailed reporting and analytics tools that offer you in-depth views of

• Opportunities and sales pipeline: One glance is all it will take with Mindmatrix to understand how your sales and channel pipeline is doing. Know the status of your pipeline at any given time and get detailed sales reports on varied sales metrics, such as-performance of channel partners, deals won, opportunities lost, sales cycle duration, most popular product/service, etc.
• Partner engagement metrics: Learn how engaged your channel partners are with their leads as well as with your brand. Find out what sales campaigns they deployed, how many leads they reached out to, how and what were the results. Know if they attended the latest training webinar or took the last certification test or downloaded the most recent sales handbook that you released for them.
• Channel partner performance: Figure out how your channel partners are doing. Get detailed reports that help you quantify their performance. See what each of them is doing right or wrong and understand what your top performers are doing differently. Use this data for corrective measures, partner coaching or to add to your channel management best practices.
• Lead activities across the board: Mindmatrix gives you a 360-degree view of your leads so you know exactly how engaged they are with your brand and where they stand in the sales cycle.

How It Works?

• 360-Degree
  Lead View
• Reporting
  and Analytics
• Asset Feedback
  and Rating System
• Opportunity
  Management

Scalability

Mindmatrix helps you scale up your partner network while being able to support them effectively and efficiently. Mindmatrix makes it easy for you to manage partner onboarding and training, channel communications, MDF, etc., with limited resources, so you don’t have to worry about supporting your growing partner network.

Easy Lead generation

Mindmatrix allows you to generate leads for your channel partners quickly and painlessly. With Mindmatrix you can create and run a national digital advertising campaign with complete brand control, on behalf of local sales networks and drive the campaign leads directly to your local sales networks. The result is a centrally managed ad campaign that directs prospects to your channel partners and sales teams for purchase or follow-up.

How It Works?

• Training
  and Onboarding
• MDF
  Management
• Deal
  Registration
• Content
  Syndication

Better Brand and Content Integrity Management

Mindmatrix offers tools for version, brand & messaging control to manage your brand consistently across multiple marketing and sales channels. Template-based, permission-driven approach to collateral creation ensures greater brand and messaging consistency and maintains content integrity.

How It Works?

• Template-Based
  Asset Creation
• Role-Based
  Asset Access
• Asset Approval
  and Expiry
• Content
  Syndication

Elimination of Content Silos

Mindmatrix eliminates duplication of marketing efforts, and gives your organization "One Voice" as content and messaging is not in silos anymore and is lined up with the buyer’s position in the sales cycle - ensuring the right content reaches the salesperson, at the right time.

Easy Content Access

Mindmatrix’s robust sales asset management system ensures that your partners have access to all the relevant content when they need it. Mindmatrix partner enablement tools help you address the three key challenges that your channel partners struggle with-- "What to say to prospects, when to say it and how to say it?” Mindmatrix maps your content to relevant stages in the buyer’s journey, provides asset usage recommendations to your partners so they use the most effective content, and also offers mobile access to sales assets so your partners have anytime access to their assets, even when they are on the move.

How It Works?

• Playbooks
• Asset
  Recommendation
• Mobile
  Access
• Global Asset
  Search Engine

100% Lead Visibility

Mindmatrix gives your partners a 360-degree view of their leads and opportunities so they know exactly how engaged their leads are with your brand and where they stand in the sales cycle. It tracks and studies lead behavior across various touch points including landing pages, social media, websites and other interactions that give your partners a complete prospect profile. They know exactly what their prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded. This insight into lead activity helps your partners approach their leads better and sell faster.

How It Works?

• 360-Degree
  Prospect View
• Alerts and
  Notifications

Guided Sales Process

Mindmatrix partner enablement tools allow you to offer your channel partners a well-guided, repeatable, scalable sales process through sales playbooks. You can create sales playbooks and share them with your partners. By mapping the sales and marketing assets to relevant stages of the buyer’s journey, using the playbooks, you can ensure your channel partners use the right assets at each stage of the sales cycle. Mindmatrix playbooks act like a GPS for your partners, providing the clear directions that they need to reach their ultimate destination—closing a lead.

How We Do It:

• Playbooks

Easy Selling

With its partner enablement tools, Mindmatrix makes it really, really easy for your partners to market and sell your offerings. By automating mundane, yet important tasks such as sending follow-up emails or making social media updates, Mindmatrix allows your partners to focus on their leads, while ensuring the other tasks keep happening in the background. It also saves your channel partners time by ensuring timely access to sales and marketing materials, cutting down their dependency on your marketing teams and offering them a guided sales process so they can close more deals, faster.

How It Works?

• Playbooks
• Asset
  Recommendation
• Mobile Access
  to Assets
• Lead
  Nurturing Drips

Sales and marketing concierge

One of the reasons channel enablement programs don’t yield the expected results is because the partners aren’t responsive. Providing your partner with a partner portal, training and certification programs, marketing and sales tools-- is one thing, while ensuring they actually use them is a whole different ball game. Your partners are too busy working in their business to work on it. They have multiple vendors, clients to meet with and a business to run. They don’t have the time or inclination to learn and work with the tools you provide them. Our sales and marketing concierge services ensure your investment in Mindmatrix channel enablement platform is fully utilized. We take care of tasks like platform set up, campaign running, contact imports, etc., so your partners can simply focus on what matters the most to them--closing their leads.