Bridge supports guided selling through dynamic playbooks. These playbooks help you build a guided sales process by allowing you to define the process flow for all types of leads and all the steps in your sales cycle. You can also detail which marketing and sales assets should be used at each step of the sales cycle and target that information by customer vertical, geographic region, or other criteria. By documenting processes, assets and playbooks, you can make it easy for new channel partners and salespeople to sell.
Our platform has the capability to suggest the right asset for salespeople and channel partners to share with their prospects—the one that is most relevant and thus most likely to be effective, based on various factors. The content is delivered to the salespeople and partners based on the buyer's attributes, engagement score, and buyer's behavior and is dynamically adjusted to resonate with the end audience.
Bridge is also equipped with a powerful CPQ engine that allows you to configure product bundles and solutions, thus facilitating the guided sales process and simplifying proposal generation.
The CPQ engine further facilitates guided selling by