The sales landscape is undergoing a seismic shift. New roles, enhanced enablement strategies, and innovative collaboration models are redefining how businesses engage with partners and customers. This whitepaper unpacks the transformation, shedding light on the evolving dynamics of direct and indirect sales.
Explore the rise of Chief Partner Officers, ecosystem-focused VPs, and their critical influence on sales success.
Understand the transition from transactional channels to alliance-based, solution-driven ecosystems.
Learn about the pivotal roles of ISVs, hyperscalers, marketplaces, and GSIs in reshaping the market.
Discover advanced tools like deal registration, account mapping, and channel marketing enablement that empower modern sales.
