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Free Sales-Marketing Alignment Articles, Tips and Videos

Sales-marketing alignment is a key component for business success. However, most businesses struggle to align their marketing and sales processes. This is where AMP—our Marketing Automation Software comes into the picture. This section elaborates on how our Marketing Automation Software—AMP can help you boost your sales income through superior sales-marketing alignment.

Sales & Marketing Alignment – Closing the Gap with AMP

Sales & Marketing Alignment – Closing the Gap with AMP

A lot has been written about this subject in the recent years, and even as studies on the subject conclude that marketing-sales alignment is imperative for company success, companies are wrestling with various challenges when it comes to implementing it. Learn why aligning sales and marketing is important, how sales-marketing alignment can benefit your company, and how you can go about achieving it.

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Smart Sales Prospecting with Seamless Sales-Marketing Alignment

Smart Sales Prospecting with Seamless Sales-Marketing Alignment

Success in sales mandates an obsessive focus on the prospect. In order to develop a prospect-centric approach, sales needs to be fully informed about each prospect’s behaviors, preferences, and needs.This article focuses on “Smart Sales Prospecting,” which gives the sales and marketing teams an all-around, unobstructed view of their prospect base, thus enabling them to focus on the highest quality prospects—at the right time.

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Resolving Branding & Collateral Creation Challenges With AMP

Resolving Branding & Collateral Creation Challenges With AMP

As companies expand into virtual markets and focus increasingly on product customization, control of the company’s brand during the sales and marketing materials creation process becomes a challenge. There’s just one anti-dote to this challenge—seamless sales-marketing alignment. This article discusses how you can effectively bring about sales-marketing alignment in your business processes and solve brand management and sales collateral creation challenges by deploying AMP.

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