Leading research firm, Forrester, defines Sales enablement as a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.

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enable your direct sales teams in 12 easy steps!

Why do you need a sales enablement software?

To understand why a company engaged in direct sales needs sale enablement software, we need to look at some facts:

  • 95% of the sales assets created by marketing for sales are never used- AMA
  • 50% of sales time is wasted on unproductive prospecting. -The B2B Lead
  • The opportunity cost of unused or underused marketing content is roughly $2.3 million for enterprise organizations. –Sirius Decisions
  • Failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. – Kapost, 2015

All of these point towards one fact: Sales enablement has become indispensable.

With buyers having too many options at their fingertips coupled with a shortened attention span, salespeople have to be on their toes, completely attuned to buyer behavior and preferences at every stage of the sales cycle. Accomplishing this without a sales enablement software is just impossible.

Have traditional sales enablement software programs failed to give you a holistic view? Would you like your organization to be on One Platform? Then the Mindmatrix #OnePlatform is the answer.

Watch this 2-minute video that explains why Mindmatrix is the most comprehensive sales enablement software with true Lead- to- Revenue journey in one box. Learn how Mindmatrix Sales Enablement Software brings sales reps, marketing and partner managers, account managers - all on the same platform with a unified view.

What are the key elements of an effective Sales Enablement Software?

True sales enablement involves complete enablement of your direct sales team at every stage of the sales cycle from the time an opportunity is created until the time the lead is closed, and sometimes beyond that. Key elements include guided sales processes, tools that take the guesswork out of what to say, when to say it and how to say it to a lead and the ability to reach out to leads at the right time, with the right message. An effective Sales Enablement Software encompasses all these, and more. In short, a next-gen Sales Enablement Software works to bring those elements together that make it easy for salespeople to sell.

Here’s how Mindmatrix Sales Enablement Software covers every single element of sales enablement