Mindmatrix was founded in May of 1998. The company’s focus at that time was “solution selling” via SolveIt.com. The idea behind solution selling was to educate prospects about how different products and services come together to solve a specific customer problem; ultimately helping companies sell more.

In December of 1999, Mindmatrix added 3200 channel partners using the company’s ChannelIT platform that used the SolveIT approach for channel partners. The ChannelIT platform provided manufacturers the ability to share solutions with all of their direct and indirect channel partners.

As the company expanded and their knowledge base grew, so did their foray into various new verticals, including real estate and franchises. By 2002 Mindmatrix had over 750 real estate companies and franchises with over 30,000 agents worldwide using the Mindmatrix sales enablement software.

Now, Mindmatrix is the leading Sales Enablement software and channel marketing automation platform for direct and channel sales. The founding principle, “Helping companies sell more”, is still the focus today.