Our Partners

AchieveUnite

AchieveUnite

At AchieveUnite, we're on a bold mission to empower organizations to excel through the power of trust and dynamic partnerships. Our team is comprised of experts with extensive executive leadership experience in partnering, sales, channel leadership, and coaching. Leveraging this wealth of knowledge, we are the partnering success company that drives transformational business results through our advisory, people development practices, and growth catalyst programs.

With deep experience across the channel and partner ecosystem, we are ready to help uplevel your program and your team's acumen. From strategic planning to flawless execution, at AchieveUnite, we're not just advisors or educators - we're your dedicated catalysts for success.

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www.achieveunite.com
AchieveUnite

AchieveUnite is a partnering success company passionate about helping Channel Leaders and their

www.achieveunite.com
All About That Brand

All About That Brand

Our Online courses for your personal/professional brands support the understanding of how your brands

www.allaboutthatbrand.com
Baptie & Company

Baptie & Company

Baptie & Company, founded in 1993, is the world's leading provider of best practice and how-to information

www.baptie.com
Bizety

Bizety

It's been two months since our last industry snapshot. Recently, there have been no industry-impacting

www.bizety.com
Canalys

Canalys

We've delivered market analysis and custom solutions to technology vendors worldwide for over 20 year

www.canalys.com
Bizcise

Bizcise

Bizcise helps customers maximize the effectiveness of their Channel in three main ways. Firstly, through a general assessment, Bizcise can develop insights into any market, whether you are launching new services, understanding the competitive landscape, or identifying high performing Partners.

Secondly, Bizcise helps clients assess the performance of their own Channel Partners by answering questions such as:

  • Is my Channel data complete and up to date?
  • What's the customer reach by Partner by volume and by GEO?
  • Do I have competitive share issues, are my Partners also promoting competitor solutions?
  • What are my potential customers searching for through my Partners, what is the relative volume of customer interest?
  • Do I have coverage gaps?

Lastly, when you need to grow by recruiting new Partners, Bizcise can help define your requirements by Partner Type, size, alignment to competitor or adjacent markets and customer reach. Bizcise then rapidly matches and scores against its extensive database to provide high quality data leads for outbound campaign execution.

Bizcise services are useful for:

  • Channel Program Leaders: Our data can help segment and validate Partner levels with your existing or future program.
  • Channel Marketing Leaders: Focus on your high performing partners for campaigns and track brand recognition and performance.
  • Channel Sales: Identify competitive pressures, understand where to focus or de-focus and where you have gaps to meet customer demand.
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www.bizcise.com
channelnomics

Channelnomics

We believe exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Our industry experts work with clients to provide the economic evidence they need to validate and structure their strategy. Our clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

www.channelnomics.com
Cloud Tech Gurus

Cloud Tech Gurus

Cloud Tech Gurus is a provider of contact center solutions with a unique no-cost model that offers a smarter way to source these solutions. By assigning an expert consultant (Guru) to document your requirements in just one meeting, Cloud Tech Gurus eliminates the need for vendor discovery meetings and streamlines the selection process. Your Guru will screen all appropriate vendors against your requirements and host all demos and meetings, saving you time and energy. Salespeople are not allowed to contact you directly, so you can be sure that you will not be subject to sales pressure. With the Guru's assistance, you can select the right vendor for your needs and ensure a smooth implementation.

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www.cloudtechgurus.com
Connection2Channel

Connection2Channel

Connection2Channel is a sales and marketing consultancy focused on helping technology brands connect with their target markets through the indirect channel - VARs, Distis, SIs, ISVs and alliances.

Areas of expertise and experience cover partner value-proposition development, go-to-market strategy, targeting and recruitment of partners, activation/re-activation, enablement, demand generation and Channel Marketing Automation platforms.

Sector experience covers the wide breadth of technology and expertise includes mobility, managed / network services, Customer Experience, Supply-Chain & ERP, security and Xaas.

The lead consultant, Andy Gilbert, has experience of technology sales and marketing both in agencies and client-side, working with organisations in EMEA and North America where he lived and worked for 3 years.

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www.connection2channel.com
Consilium

Consilium

Ed Marsh works with middle-market industrial manufacturers on strategy and revenue growth. He helps companies adopt the best practices from manufacturing and operations and apply them to strategy, marketing, and sales. This involves bringing production methods of continuous improvement, process engineering, measurement, accountability, and rigor to the revenue growth functions using his Overall Revenue Effectiveness™ (ORE) framework. His work with industrial sales teams and sales channels focuses on identifying the root causes of common frustrating sales symptoms so that problems can be fixed rather than patched. He helps B2B industrial companies improve channel sales & marketing, hire better sales talent using an efficient and effective continuous recruiting process, integrate manufacturing marketing and sales efforts, and create value for their channel ecosystem.

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consiliumglobalbusinessadvisors.com
AchieveUnite

Is Inspired

Is Inspired has a passion for solving tough problems. Our team of expert channel consultants and support staff turns your vision into reality through strategic roadmapping, quick wins, and executable infrastructure projects. We partner with you using our proven approach to develop and implement projects that balance business needs, partner experience and partner self-sufficiency to maximize business impact.

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www.isinspired.com
K1 Channel Consulting

K1 Channel Consulting

K1 has developed a unique consultative model that actively supports the rapid scale of a B2B partnership business across international territories including accelerator models for start-up & scale-up channel businesses.

K1's unique consultative model has been designed to rapidly accelerate their growth and rapidly scale through new channel partnerships and with both advisory and execution services K1 provides immediate impact in both partnership recruitment & fractional partner management. With our experienced channel consultants & world class partnerships we can recruit and growth your channel partnerships, drive new leads and demand generation as we as providing channel assessment and world class partner relationship management solutions.

What makes K1 unique

"We don't just deliver advice, we deliver results"
With a combination highly skilled channel consultants and managed partnerships we not only define your partner go to market strategy but can build your partnership value proposition and activity recruit business partners in both local and international markets so you can grow your partnerships business.

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www.k1channelconsulting.com
Forrester

Forrester

Global Certified Individuals: 59 Specialization: Agile at Scale, Cloud, ITSM

www.adaptavist.com
Marketlogic

Marketlogic

MarketLogic is a marketing agency built with the IT channel in mind. Our services involve supporting IT vendors in implementing their partner programs on a large scale, as well as assisting individual partners in integrating their limited sales and marketing resources in order to efficiently convert leads into deals.

Our wide range of services cater to IT vendors, which include program strategy, development and training; creative campaign development and co-branded execution, partner enrollment and engagement, dedicated partner specialists to promote program adoption and lead management, development, execution and fulfillment of incentive programs. These services are fully integrated with real-time multi-channel reporting.

For individual partners, MarketLogic acts as a sales and marketing partner that brings best practices to the table and allows each MSP to find its unique voice and competitive advantage by fully leveraging their experience, expertise, and vendor relationships. Our services for MSPs include go-to-market strategy, creative services, digital amplification, lead generation, contact centers, events (online and offline), and sales & marketing training.

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www.mymarketlogic.com
Nearbound

Nearbound

nearbound.com is the #1 place for principles, tactics, and trends around implementing a nearbound strategy. We are a media and events company driven by the leaders in the market. Through articles, video, audio, courses, and events, we cover and highlight the best conversations, minds, and voices in this movement. Subscribe for free and join the GTM revolution.

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www.nearbound.com
Nurture Marketing

Nurture Marketing

Nurture Marketing has served the technology channel for over two decades. Whether you’re building or accelerating a channel ecosystem or simply executing an integrated campaign, our team is ready to help.

Nurture Marketing offer the following add on services to help:

  • GoldRush℠ Intent Data Services for identifying which companies are ready to buy your solutions—and who needs to be contacted to close the sale
  • Interactive ActivGraphics℠ are like an Infographic on steroids with hover-over copy and audible messages
  • Engaging, creative live and virtual events that drive engagements for increasing your sales pipeline
  • Analyst-led webcasts—professionally produced—that can easily be simulcast by partners with reseller-MSP branding

If you are ready to work with a marketing agency that measures success by exceeding your expectations and is focused on the highest ROI, contact us today to learn more.

www.nurturemarketing.com
AchieveUnite

nVision Consulting

Global Certified Individuals: 59 Specialization: Agile at Scale, Cloud, ITSM

www.adaptavist.com
PartnerFast

With over 20 years' experience of designing, delivering and optimising partner programs across EMEA, PartnerFast! provides tried and tested business development models that accelerate successful partner programs.

Using modular, program specific business components, coupled with extensive channel knowledge and experience, the PartnerFast! team will assess, design, define and deliver a successful and effective partner program to increase your partner business and revenues. Coupled with the Mindmatrix unified platform with next-generation PRM Software and powerful partner marketing software functionalities, we offer a complete end-to-end program build and on-going operational service.

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www.partnerfast.co.uk
Partnership Leaders

Partnership Leaders

Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Partnership Leaders is the only organization designed exclusively to enable the success of 1,500+ of the world's top partner professionals.

Join by referral from an existing member or apply at www.partnershipleaders.com

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www.partnershipleaders.com
AchieveUnite

Partner Elevate

At Partner Elevate we understand that channel leaders need to be drivers of business impact for their partner organizations but it's hard to build and grow a successful partner channel.

The Partner Elevate Investible Partner™ platform allows channel leaders to create demand for their products and solutions through their partner ecosystems. Using our subscription-based learning programs, we have helped Fortune 500 technology vendors and global technology distributors drive impact in over 1000 channel partner businesses.

Our platform allows you to benchmark partner impact, implement the Partner Elevate New Business™ Formula, and leverage these learnings across partner motions to generate new revenue, scale partner impact, and cement future growth.

How to be a driver of partner impact

investible-partner-platform

Watch Investible Partner™ Platform

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www.partnerelevate.com
AchieveUnite

Partner Hacker

Global Certified Individuals: 59 Specialization: Agile at Scale, Cloud, ITSM

www.adaptavist.com
AchieveUnite

Partner Path

We help companies elevate the impact of partnering by designing, implementing and optimizing channel & alliance models.

Our love for the channel knows no bounds. Our consulting keeps us on the razor's edge of channel expertise, including trends and industry developments, and we are excited by opportunities to drive improved partner experiences and engagement. With technology changing rapidly, cloud disrupting traditional channel programs and new partner types joining the channel, we enjoy the challenge of helping our clients design partner ecosystems for the future. Whether your company is a start-up or channel-centric, we're 100% focused on your growth.

We've built a one-of-a-kind reputation based on our:

  • Singular Focus - Partnerships is not just a thing we do, it's ALL we do. Our laser-sharp focus makes us uniquely qualified.
  • Deep Expertise - We bring decades of experience guiding high tech companies in their partnering models.
  • Actionable Approach - We deliver real-world research and analysis, innovative program designs and trusted program management services.
  • Hands-on Experience - Our team has experience in every channel- and partner-related job. We take pride in making recommendations that allow you to execute quickly and get results.

PartnerPath services fall into three primary buckets: Measure, Think and Do.

  • We Measure the impact partnering is having on our clients. What's the partner success and ROI? What is the partner satisfaction? How can they increase the partner experience? Experience leads to engagement and engagement increases sales.
  • We Think through new partnering models and frameworks. How do you engage new types of partners in the as-a-service world? How best do you implement a points-based partner program? What program elements will you need in the coming years?
  • We help you Do more: execute and manage programs like prescriptive demand generation campaigns, implement automation solutions and project managing program launches.
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www.partner-path.com
AchieveUnite

Partnership Leaders

Global Certified Individuals: 59 Specialization: Agile at Scale, Cloud, ITSM

www.adaptavist.com
AchieveUnite

Rudow Group

Global Certified Individuals: 59 Specialization: Agile at Scale, Cloud, ITSM

www.adaptavist.com
Qollabi

Qollabi

Qollabi is a Partner Strategy Platform that helps you to execute your partner strategy and scale partner success in a single workspace. At the core of Qollabi's offerings is a commitment to keeping businesses and their partners aligned. Through consistent communication, comprehensive updates, and task monitoring, Qollabi guarantees that every shared initiative or opportunity stays on track. The platform's integration layer offers real-time insights into partner performance directly from your CRM. By sourcing data from pivotal business systems, including Salesforce and market-leading PRMs, Qollabi provides clarity into tracking against partner plans, performance metrics, and sales opportunities. Industry leaders like Deloitte, Atlassian, and KPN place their trust in Qollab, which serves as the catalyst, seamlessly intertwining strategy, execution, and success.

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www.qollabi.com
Reveal

Reveal

Reveal is the Nearbound Revenue Platform that lets you map accounts with your partners in real time. Find shared customers and new opportunities and leverage the power of your ecosystem to drive more revenue.

Reveal enables you to bring partner data into your CRM so you can gain intel, intros, and influence on every deal.

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www.reveal.co
AchieveUnite

Rush to Channel

For over 20 years, RushToChannel has been dedicated to helping companies navigate through the evolving eco-systems of business partnerships across diverse markets and industries.

Offering a unique blend of strategic guidance, business savvy, operational expertise, and investment insights to ensure companies successfully engage, enable, manage, and support their partnerships for mutual success.

We work hands on with our clients through all steps to define, build, execute, manage, and measure partner programs that are aligned to their unique business initiatives.

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www.rushtochannel.com
AchieveUnite

Spur reply

We partner closely with our clients to transform their GTM ecosystems by aligning their strategy, culture, people and ecosystem to achieve the best results.

Our proven approach and capabilities help Sales and Channel leaders transform their business strategy and performance across every critical GTM function. Your Direct and Indirect Channels have a major impact on your bottom line — for better or for worse. Together, we'll create great experiences for your sellers, partners and customers by refining your GTM strategy, organization, programs, platforms, and investments.

  • Ecosystem Envisioning & Roadmapping
  • Partner Value Design, Scoring & Targeting
  • Partner Organization Design
  • Program Strategy & Experience Design
  • Technology Platform Selection, Implementation & Optimization
  • Partner Marketing, Activation & Acceleration
  • Partner & Sales Training & Enablement

We understand that each of our clients' ecosystems are unique and need tailored methodologies and frameworks to drive the greatest customer, partner and client value possible. Which is why we don't charge for assessments or basic diagnostics. We want to develop a deep understanding of your goals, opportunities and challenges are and understand where and how we can help before crafting recommendations or the right transformation approach.

If you are looking for a strategy partner to help you transform your partner ecosystem to drive next generation revenue growth, partner experience and customer value, our door is always open.

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www.spur-reply.com
Successful Channels

Successful Channels

Successful Channels: The QBR Company provides channel sales-focused tools to assist in developing partner-led revenue. These cloud-based tools enable all steps of an end-to-end partner sales and performance management process including business plans, program dashboards, scorecards, task managers, and one-click MBR / QBR exports.

  • Channel Sales Manager Productivity: Tools and systems deliver partner management more efficiently and effectively than ever before
  • Build Partner Commitments: Help gain a disproportionate share of partner attention and investment
  • Built Partner Capabilities: Tools to enable full partner life-stage management
  • Manage Partner Tasks: Define supporting goals, tasks, owners and send notifications and reminders
  • Execute MBRs & QBRs: Provide one-click QBRs to enable wide-scale Partner Perf. Mgmt.

Successful Channels integrates seamlessly with MindMatrix where all aspects of the partner sales management process are supported. This industry innovation helps channel sales teams deliver significantly more partnership development and sales support to generate more productive partners and revenue. Successful Channels also seamlessly integrates with your other channel systems including Salesforce, LMS, and other tools.

Successful Channels, the QBR Company for driving more partner-led revenue

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www.successfulchannels.com
Channel Company

The Channel Company

The Channel Company are the go-to for anything Channel oriented. Whether you're an established industry giant or an innovative challenger, The Channel Company can help you take your products to market, develop your ecosystem, and grow revenue.

The Channel Company's end-to-end, full funnel, global ecosystem of solutions will maximise your budget's potential, whatever your priorities, target audience, or market share. From market discovery and intelligence, brand awareness and thought leadership, to demand generation and customer engagement, we can build strategic solutions that compliment your unique needs.

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www.thechannelco.com
The Marketing Bee The Channel Meet Up

The Marketing Bee

The Marketing Bee works in partnership with MindMatrix to ensure customers optimize their channel systems, processes, and people. Our skilful and passionate associates have a wealth of experience and knowledge of working in technology companies within channel and marketing roles. They can deliver flexible services to solve your channel and marketing challenges, all managed under The Marketing Bee umbrella.

This agile approach is provided by our community of freelance B2B Marketing experts, delivering services that range from channel strategy to campaign execution and everything in between. For large enterprise, through to start-up and scale up businesses. We help build digital campaigns that will ensure you are making the most of your MindMatrix platform to engage and excite your partners.

For Start-ups - We provide phased plans to accommodate smaller budgets with complete execution for businesses without a big team. Marketing strategies, GTM advice, articulation of value proposition and content creation.

Growth Businesses - Specialist resources to super-charge your Partner Marketing and upskill your team. The best practices to drive engagement with your partners and to scale your business by reaching new partners, channels, and markets.

Enterprise - our C-level experts can fill gaps in a changing org chart or bring new strategies and tactics to invigorate the channel business. In-depth projects on partner enablement, campaign execution, content, and asset creation, with tactical experts to bring your plans to life.

Access the skills and talent you need to optimize your Channel performance. The Marketing Bee is also owner and host of The Channel Meet Up, a series of exclusive events for channel marketers, in the UK, Boston, and California.

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www.themarketingbee.com
Video Marketing Center

Video Marketing Center

Video Marketing Center is the ultimate solution for streamlined product video distribution.

Our VMC platform empowers every sales representative within your channel to effortlessly present your solutions to end buyers with just a click! Our innovative approach simplifies the process of sharing your product videos with end buyers through your trusted channel partners. With the VMC you can achieve a broader customer reach, maintain message consistency, and gain insightful analytics on channel partner engagement. Elevate your marketing strategy with the Video Marketing Center today!

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www.videomarketing.center