Marketing Automation Software for Improved Demand Generation

Are you investing a lot on demand generation campaigns but don't see your efforts bearing fruits? Businesses sometimes adopt an independent approach to demand generation and then find that they are unable to attract the right kind of leads. Demand Generation, calls for an integrated approach which takes into consideration factors such as lead interest and lead response to each element of the campaign.
MindMatrix's Marketing Automation Software, AMP can help give your demand generation efforts that much needed push to bring excellent results. These tools include smart prospecting tools, campaign management tools, tools that help you create marketing media of different formats, and tools that help you measure the performance of your campaigns, so you know where to invest.
With AMP, you will have the right tools to help you—

  • Gauge lead interest level by getting behind the scenes with your prospects and see their individual response to your demand generation efforts. Get useful data such as number of clicks, whitepaper downloads and more!
  • Segment leads into different categories, automatically using the smart lead management feature
  • Personalize your demand generation efforts based on lead interest levels, thus eliciting a better response from your prospects

This means your marketingcampaigns will always be on-target and attract the right leads. Not only that, you will be able to measure the exact returns on your demand generationcampaigns using AMP's marketing effectiveness measurement tools.

demand generation module