Marketing automation is a vast subject with multiple facets to it. Businesses deploying marketing automation must be well-versed with its various components for the Marketing Automation Software implementation to be successful. Our marketing automation section provides insights on the important aspects of marketing automation. Read through our articles to know how you can pick a truly Next-Generation Marketing Automation Software or the must-haves of good Marketing Automation Software or how a good Marketing Automation Software can boost your demand generation efforts---and much more!
Marketing automation has found its way into the average marketer’s life. Whether it is in the form of sales platforms or e-mail marketing tools, marketing automation has become an integral part of the business. A study by Aberdeen group revealed that 88% of companies that performed better than others in the research were the ones that employed closed loop marketing. While automation can exist separately for each function of the business such as sales, marketing and customer service, research found that a unification of all the three works best. Read more to know the importance of marketing automation, and the advantages of adopting a holistic view towards marketing automation.
Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there’s a good return on marketing investment…all while faced with tight budgetary and resource constraints. This article elaborates how a business can enhance the effectiveness of its marketing team by engaging AMP for its demand generation activities.
You have probably heard a lot about lead nurturing and its related techniques. Marketing discussions are abuzz with lead nurturing processes, best practices and its advantages. But, the components of lead nurturing are as varied as the concept itself. This whitepaper introduces you to the basic concepts of lead nurturing and provides insights into the lead nurturing process so that you can create a unique lead nurturing process that suits you and your company the best.
Technology is redefining the way we do business. The average prospect is better informed than ever, thanks to the internet. Access to peer reviews, social media and a global array of vendors allows buyers full control over the product evaluation and purchasing cycle. As a consequence, businesses are increasingly turning to marketing automation programs to keep tabs on prospects in the marketplace. A study by SiriusDecisions states that by 2015, the adoption of marketing automation is expected to increase by 50%. However, with this growth comes a new set of concerns.
The growth in the use of technology in marketing, particularly through an expansion of sales channels available via the internet, has led to the development and increasing use of automation in marketing. Prospect analytics, multi-channel marketing, search engine optimization, brand management, demand for individualized business offerings, multiple customer touch-points—all these elements are increasingly pushing businesses to seek technological assistance in the form of marketing automation.
Lead scoring is a must-have tool for today’s B2B marketer helping them generate better quality leads and engage in well-targeted marketing campaigns that bear results. This whitepaper spells out the benefits of lead scoring and tells you how to create a basic lead scoring model that you can use.