At Mindmatrix, we believe that one of the key functions of corporate marketing is to help its sales networks become more effective. With this in mind we designed our marketing automation software. Mindmatrix marketing automation software allows you to perform your job with more effectiveness and efficiency through a combination of marketing automation tools that allow; personalized sales/marketing collateral creation, improved brand management, better lead generation and management and excellent campaign management and reporting.

By making marketing automation an integral part of our sales enablement platform, we allow corporate marketing departments to set up and manage their entire marketing funnel with ease. Mindmatrix Marketing Automation Software allows corporate marketing teams to enhance and control their company brand and messaging across all sales and marketing channels. It helps them support and scale the sales team without overstretching themselves or the marketing budget.

Here's what you get with Mindmatrix's marketing automation software:

Marketing Automation Platform Lead Gen & Landing Pages Social Media Automation Email Marketing Lead Nurturing CRM / PSA Integration 360° Prospect Analytics Alerts & Notifications Connectwise Autotask Tigerpaw Salesforce MS Dynamics Zoho...

What is the role of a marketing automation software in marketing enablement?

Marketing automation software plays a key role in helping you support your direct and indirect sales channels to sell more, faster. However, it is extremely important to choose the marketing automation software that fits your needs best. Ideally, marketing software should offer the following-

  • Lead Nurturing
  • Email Marketing
  • Social Media Automation
  • Personalized sales and marketing asset creation
  • 360° Prospect Analytics and alerts
  • CRM Integration

Your investment in marketing automation software is more likely to be successful if your marketing automation software adopts a holistic approach to marketing automation that includes sales enablement, channel marketing (where applicable) and asset management. Most marketing automation software vendors, however, offer marketing automation software that covers only the very basic marketing automation software features. They fail to cover channel marketing automation, advanced marketing and sales management, and marketing and sales asset management, which can result in the failure of your marketing automation project.

Click here to learn how Mindmatrix marketing automation software is different.