Mindmatrix allows corporate and channel marketing teams to work more effectively and efficiently by offering them marketing automation tools for improved visibility, personalized sales/marketing collateral creation, improved brand management, better lead generation and management, and excellent campaign management and reporting.

CORPORATE
MARKETING

CHANNEL
MARKETING

partner relationship management software

Chief
Marketing Officer

partner relationship management software

Director of Marketing/
VP Marketing

partner relationship management software

Marketing manager/
Channel marketing
manager

KEY CHALLENGES FACED BY CORPORATE AND CHANNEL MARKETING TEAMS

1

Sales and marketing assets and campaign performance visibility

2

Sales and marketing asset usage visibility

3

Lead visibility

4

Ensuring the corporate brand is intact in terms of content, design and messaging

5

Managing the leads, keeping them engaged and ensuring the right ones are passed to sales and channels

HOW MINDMATRIX CORPORATE AND CHANNEL MARKETING AUTOMATION SOFTWARE HELPS?

visibilityVISIBILITY

  • Effectiveness of sales and marketing assets
  • Performance of sales and marketing campaigns
  • Usage of sales and marketing assets across all marketing and sales channels
  • Lead activities and behavior throughout the sales cycle

channel marketing automationBRAND MANAGEMENT

Corporate and Channel Marketing Automation tools for Version, brand & messaging control to manage your brand consistently across multiple marketing and sales channels

partner relationship management softwarelEAD MANAGEMENT

Engage in better lead management through automated lead scoring, lead nurturing, lead segmentation and lead routing

channel enablement softwareON-BEHALF MARKETING

Send emails and update social media pages on behalf of your salespeople and channel partners. Work behind the scenes to help build their personal brand and relationship with clients to help them close more leads, faster.



What is marketing automation and is marketing automation the same as marketing enablement?

Marketing automation and marketing enablement are two different things. While marketing automation refers to automating the routine in marketing with the help of a marketing automation software, marketing enablement refers to a combination of processes, technology and policies that help your marketing team support your sales teams and channel partners (your entire sales network, in short) effectively, Marketing automation software plays a key role in marketing enablement, but marketing automation software alone is not enough to help your sales networks tell your story.

As companies are adopting varied sales models (direct sales, channel partners, combination of both, etc.) that are spread across the globe, they are facing new marketing and sales challenges. How to ensure your brand is being accurately represented across all markets and sales modes? How do you get a single corporate marketing department to effectively support your growing sales networks while still ‘keeping marketing costs under control? How do you make sure your product or service is most favored by them? Accomplishing all of these without marketing enablement is just impossible. Deploying marketing automation software is the key to successful marketing enablement. Marketing automation software helps companies build highly responsive and efficient corporate corporate marketing departments that offer support to their growing sales networks, while still keeping the company brand and messaging intact.

Click here to learn how Mindmatrix marketing automation software can help you build that super-powerful and efficient corporate marketing department.