Are you harnessing the power of social media to its fullest? Social channels are a great platform to build your brand on the web and to attract leads. But…they also demand on-going time and effort and often companies hit a grey area when it comes to measuring the effectiveness of their social selling or social media marketing efforts. Mindmatrix sales enablement software provides you with powerful social media tools which simplify and quantify your social media efforts.
With our sales automation software you get access to social lead generation and prospecting tools that help you connect with quality leads easily. With prospecting made easy, you can spend more time selling!
LinkedIn, the world’s largest professional network is also a great source of B2B leads. In fact, a study by Social Media Today revealed that 40% of B2B buyers believed LinkedIn was an influencer when researching technologies and services to purchase, while 45% of B2B marketers have gained a customer through the network. As per Flipcreator, LinkedIn tops the social media platforms used for B2B marketing with 91% marketers using the platform to engage their prospects. Mindmatrix sales automation software offers a specialized lead prospecting tool that helps you get the most out of your presence on LinkedIn.
The LinkedIn prospecting tool provides you with ANY LinkedIn user’s email ID, irrespective of their connection level with you. Just key in their name and company and add them to your contact list in the Mindmatrix sales automation software platform in one click. Similarly, you can get the email IDs of all the members of a LinkedIn group.
Generating leads on social media requires consistent efforts. But, consistency can go for a toss when you are too busy selling. You can program Mindmatrix sales automation software to automatically send updates (we call them social drips) to various social media platforms such as Facebook, Twitter, GooglePlus and LinkedIn so your social media efforts are consistent even as you focus elsewhere.
You can also program Mindmatrix sales automation software to generate alerts so you know when a chosen keyword is mentioned in top social media platforms and have it automatically post relevant comments/replies.
Mindmatrix sales automation software also allows you to create custom fan pages, cover images, profile pictures or backgrounds to help you stand out from the crowd and further strengthen your brand presence on social media.
Blogging is a great way to attract the attention of your leads. Well written blogs can establish you as a thought leader. Experts recommend at least two blog posts per week to generate maximum impact. But, do you really have the time to blog every week? Well, with Mindmatrix sales automation software, you don’t have to! Just like our social drips, you can set up all your blog posts in our sales enablement software, in one go…and have it post automatically for you on chosen days.
And…did we mention that you can create custom backgrounds for your blogs using Mindmatrix? Just another way to make your voice heard.
Did you know that close to 90% of marketers don’t know if their social media efforts are really paying off? At Mindmatrix, we believe that social media marketing and social selling are here to stay, so it’s time to take them seriously. That is why our sales automation software offers ways in which you can measure the effectiveness of your social campaigns. Know how your social leads engaged with you…how many clicked on that link you shared, who downloaded the whitepaper you put up, who took the poll you shared and how many people visited your site as result of your social campaign.