Why MindMatrix's Marketing Automation Software is Better & Different ?

Features
AMP
Other Platforms
Benefits/Explanation
Modes of Operation
Sales
Yes
No
MindMatrix is the only Marketing Automation Software vendor that strikes a balance between sales and marketing roles, through a virtual integration of the two functions. MindMatrix's solutions bring about a seamless sales-marketing alignment that lends effectiveness to sales teams helping them close leads faster. MindMatrix believes that sales and marketing cannot function to their full potential until they are seamlessly integrated. Hence our solutions are designed keeping both—in mind. Our solutions helps your salespersons become better marketers —that's right. By putting your sales team in charge of their requirements, providing them with insight into useful prospect analytics, by making sales collateral creation easy and through its sophisticated lead management tools, MindMatrix equips your sales team to become better at marketing
Marketing
Yes
Yes



Marketing & Sales Collateral Creation
Template based platform for Do-it-yourself model for collateral creation. Excellent for sales
Yes



No



MindMatrix solutions follow a template based model which takes the pressure off your marketing teams while giving control to the sales. Whether it's Personalized Sales Collateral Creation or Sales Campaign Management or Lead Follow-up, your salespersons can do it themselves without relying on your over-extended marketing team.

By following a relational database approach to marketing and sales collateral creation , our solution ensures that your marketing or sales collateral templates are automatically populated with the information in the database. That means if you make a change to the database value, it will be reflected across all your marketing and sales collateral automatically—so you save time, effort and costs that would have otherwise been invested into keeping your sales and marketing materials up-to-date.

Excellent for supporting distributed sales organizations, independents sales reps, multi-office set-up and indirect sales
Auto-population and auto update of marketing and sales material templates based on product database information or user/company information
Yes




Yes




Multiple collateral types including print materials ( brochures, proposals, catalogs) , websites, landing pages, forms, e-books, Facebook Fan pages & promotions, videos, and e-mails.
Yes





Limited








Personalization of all Sales and Marketing Outputs
Visual
Yes
No
MindMatrix's solution places great emphasis on high-end personalization. While other vendor solutions support a basic level of personalization, mostly limited to e-mails, our solutions allow you to generate Personalized e-mails, sales proposals and follow-up mails, Website Landing Pages, PDF Documents, e-books, Presentations and more!
Content changed in real-time based on prospect information/preferences and sender/company details
Yes



Limited






Social Media Marketing and Automation
Create personalized fan pages and promotions
Yes

No

MindMatrix's social media marketing solution takes care of a lot more than just social media marketing. You can generate multiple Facebook pages—customized to reflect your brand. You can also generate custom Facebook and twitter profile images. Not just that, our social media automation module can automatically post updates to your social media accounts and will also track the leads that flow-in as a result of your social media marketing efforts.







Custom profile pictures for Facebook, Twitter or any other sites
Yes


No


Fully automate updates to Facebook, Twitter, LinkedIn and YouTube
Yes


Very Limited


Ability for sales people to create and manage social presence with corporate branded content
Yes


No





Brand Management and Enforcement
Different modules for each brand element such as—color, images, logos, standard documents, signature blocks and other content





Yes









No









MindMatrix's Brand Management Solution covers every aspect of Brand Management ensuring that your corporate message is delivered accurately—every single time. MindMatrix's Brand Management module ensures consistency of colors, font, logos and other corporate content across all your marketing and sales messages. You can even design different themes for a single marketing or sales message without hampering your branding standards. Templates can be locked at the individual content level




Smart Campaign Automation & Management
Integrated multi-channel campaigns such as email & print





Yes







No—Most vendors don't integrate print marketing

MindMatrix's Campaign Automation Module supports both marketing and sales campaign automation—across all platforms including the web, print and social media. MindMatrix solution allows you to create and integrate multi-channel marketing and sales collateral into your campaigns AND follow-up and track effectively, the leads that flow in from these campaigns.
Graphical representation of campaign flow




Yes





Vendor-to-vendor basis


MindMatrix's marketing automation solutions adopt a visual approach to campaign work-flow, allowing you to get a graphical representation of the campaign flow. This makes it easy for your marketing team to create campaigns and easier for your sales team to understand them! Campaign template creation ability for marketing and limited editing capabilities for Sales to run independent prospecting campaigns
Campaign template creation ability for marketing and limited editing capabilities for sales to run independent prospecting campaigns

Yes





No




MindMatrix's automation module allows your sales team to create sales campaigns based on templates created by the marketing team. These templates can be tweaked by the salespersons if they wish to make changes to the campaign elements. Designed for sales prospecting.
Decisions based on prospect interactions with campaigns (print/email), social media, and websites.








Yes











No/limited










MindMatrix's campaign automation solution is equipped with strong analytical capabilities that allow your sales and marketing team to get an in-depth understanding of prospect behavior, so that they can alter their marketing/sales approach accordingly. Going a step further, our solutions allow you to program the next course of action-based on parameters preset by you- so that the system responds automatically to each prospect action. Examples include sending auto-responders or follow-up e-mails/changing the communication media in the event of lack of response, evidence of specific interest, etc.
Ability to update contact records and switch from one campaigns to other campaigns based on prospect interest



Yes






limited






MindMatrix's marketing automation solution is intelligent and learns from prospect behavior. You can program the solution to perform pre-defined actions in response to every individual's prospects action. Examples include moving a prospect from a lead nurturing program to a fast-track sales program whenever they exceed the lead score threshold.



Superior Lead Scoring, Lead Management & Lead Segmentation Tools
Advanced segmentation of leads based on their contact records, and interaction with the digital medium in real -time
Yes



limited



MindMatrix's solution is equipped with advanced contact management capabilities that allow you a lot of flexibility. You can import contacts from your external e-mail source such as Outlook, SalesForce, Gmail, or from a CSV or XML documents or add contacts manually from a mobile app at any stage. You can create unlimited custom contacts fields which you can use later to enhance the precision of your lead scoring model.
Creation of custom contacts fields
Yes

limited

Advanced real-time lead scoring model
Yes

limited

Our contact management module is also dynamic—meaning it automatically slots your contacts into different buckets in REAL-TIME based on the parameters set by you.

MindMatrix's lead scoring module is dynamic and multi-faceted. that scores your leads in real-time, based on various parameters including lead attribute, lead behavior, lead source and lead relationship. That apart, our solution also allows you to create personalized lead scoring models by setting custom lead scoring parameters that suit your business requirements



Role-based Permissions and Multi-office Architecture
User-defined permission levels for each role such as Template creation and access, lead scoring, etc. at varied staff levels
Yes




No




MindMatrix's collateral creation module is highly flexible and allows for template creation at different levels (Varying hierarchy or Marketing/Sales roles) for different collateral channels (Web, Print, e-mails, Social Media etc). That means you can define the extent of changes that are to be allowed for each of your staff, depending upon their roles

Very useful for companies with many branch offices or companies made of with many independent affiliates/franchises or distributors.

Ability to create a main company and many sub-companies/offices below that with proper brand enforcement and information sharing

Yes





No








Desktop Application
Desktop application to track and respond to lead activity


Yes



Very few vendors offer this

MindMatrix offers a FREE desktop application of its marketing automation solution that provides you real-time lead alerts and provide ability to import contacts




FREE iPhone/Android Application
iPhone/Android application to stay connected with leads on-the-go

Yes



Very few vendors offer this

iPhone/Android app allows users an instant access to their dashboard, ability to add contacts, add contact to a drip campaign, send emails, and import contacts from the IPhone address book.



Pricing & Platform Architecture Well Suited for all Business Sizes and Business Models
Small & medium sized businesses



Yes




Varies on a vendor-to-vendor basis

MindMatrix's solutions can be deployed by businesses irrespective of their size or their operations vertical. This is because MindMatrix's solutions are flexible and can be easily customized to suit the business's requirements. The various modules of our marketing automation solution are so designed that while they blend seamlessly to provide you the best results, they can also function effectively mutually exclusive of one another. That means you only purchase what will be of optimum use to you depending on your company size and organizational structure. Whether you are a large hierarchical organization or a small or medium enterprise, you will find that our solutions can benefit you.













Large organizations with hierarchical structure of operation


Yes




Varies on a vendor-to-vendor basis

Home-based salespersons or network marketers


Yes



Varies on a vendor-to-vendor basis
Distributors & channel partners



Yes



Varies on a vendor-to-vendor basis
Independent reps



Yes



Varies on a vendor-to-vendor basis
Pricing/Hosting – SAS, dedicated Install with customization options –hosted, enterprise model



Yes






SAS Only and very limited other options



For small to medium sized companies the product is configured to run in a SAS mode on the MindMatrix server with a flexibility to customize the UI on a case to case basis. In addition this application could be purchased and installed on the client's internal hosting environment to facilitate integration with their internal applications