The channel sales model is a great way to expand your business and increase your sales revenue, without scaling up your direct sales teams. However, getting your channel partners to consistently deliver the kind of results you are expecting is challenging. Channel enablement can help you resolve the challenges of a channel based sales model, but most programs fail to yield the desired results. Successful Channel Enablement involves covering 3 different aspects of the channel sales model- Partner Relationship Management, Channel Marketing & Sales Enablement.

This is where Mindmatrix channel enablement software can help. Mindmatrix is the only software that offers Partner Relationship Management, Channel Marketing & Sales Enablement on a single platform, thus providing you and your channel partners all the tools you need to make your partner relationship successful.

Mindmatrix works at three levels to make channel enablement a success.


Partner Relationship Management(PRM) Other PRM Vendors Other CMM Vendors Recruit Business Planning Incentives Rewards Campaigns for Marketing Lead Generation Localized Marketing Automation Social Media Automation Asset Management Playbooks E-Contract Signing Guided Sales Solution Selling Training Onboarding Certification Channel Marketing Channel Sales Enablement Opportunity Management Lead Routing Content Syndication Channel Enagagement Analytics Distributed CRM Integration CPQ Engine MDF Mgmt. Partner Portal



By covering every aspect of the channel sales model, Mindmatrix makes selling through channel partners easy, effective and efficient.


What are the must-haves of a channel enablement software?

Channel enablement software plays a key role in helping you build lasting channel relationships while helping your channel partners sell more, faster. However, it is extremely important to choose the channel enablement software that fits your needs bestl. Ideally, a channel enablement software should offer the following

  • Partner recruitment support
  • Training, onboarding and certification management
  • Opportunity management
  • Lead routing
  • Deal registration
  • Partner portals
  • MDF Management
  • Incentive and rewards management
  • Channel marketing support via channel marketing automation, personalized content generation, etc.
  • Channel sales enablement and support via playbooks, e-contract signing, etc.

Your investment in channel enablement software is more likely to be successful if your channel enablement software adopts a holistic approach to channel enablement that includes corporate and channel marketing automation, partner relationship management (PRM), channel operations and channel sales enablement. Most channel enablement software vendors, however, offer channel enablement software that covers only the very basic channel enablement software features. They fail to cover channel marketing automation, advanced partner relationship management (PRM) and channel sales enablement, which can result in the failure of your channel enablement project.

Click here to learn how Mindmatrix channel enablement software is different.