Mindmatrix (mindmatrix.net), the pioneer of the industry's only unified Channel Operating System, has been honored with the AI Pioneer Award by Baptie & Company at Partner TechX 2026 (#PTX2026). The award recognizes the company's continuous dedication to driving significant AI innovation within the channel and partnership ecosystem through its flagship software, Mindmatrix BridgeAI.
During the PartnerTechX event, Mindmatrix demonstrated how its platform is actively redefining the partner ecosystem. Everything Mindmatrix builds is centered on a powerful, AI-powered, four-pillar framework designed to elevate modern sales ecosystems:
BridgeAI by Mindmatrix moves beyond static databases with automated onboarding and multi-tier lead management. Powered by intelligent agents that enhance productivity for partners and internal teams, it provides AI-driven partner insights and real-time pipeline visibility without the manual chase.
Mindmatrix bridges the "Content Gap" by making assets instantly usable through automated social selling and co-branded video. With powerful generative AI capabilities, users can transform a single piece of corporate content into thousands of personalized partner campaigns instantly. This also features Byte-size Learning, offering TikTok-style enablement built for the future of partner training.
BridgeAI provides a self-service storefront where partners can seamlessly bundle vendor technology with their own services. Intelligent matchmaking leverages AI to deliver cross-sell and up-sell suggestions during the quoting process to maximize overall Deal Value.
Mindmatrix BridgeAI unifies all partner types, including Referral, Reseller, Software, Technology and Alliance partners, into a single, cohesive revenue engine. Ecosystem Intelligence uses AI to identify influence revenue and suggest strategic partner teaming to win complex enterprise accounts.
This prestigious award represents a major milestone in a 28-year journey for Mindmatrix. Always ahead of the curve, Mindmatrix has successfully evolved since its founding during the dot-com era. Two years ago, the company officially shifted its focus from "DOT-COM" to "DOT-AI".
"The opportunity before us today is ten times bigger than anything we have seen in the past," said Harbinder Khera, CEO of Mindmatrix. "Winning the AI Pioneer Award is an incredible honor and a testament to our team's hard work, but we are just getting started. We are taking on a massive new challenge to make a global impact. In the coming months, we are preparing for a major AI-driven launch that will combine nearly three decades of experience with cutting-edge technology. The ultimate goal is to elevate partner marketing, partner enablement, and CAM/PAM enablement to an entirely new level by focusing on what matters most: the undeniable value of human relationships."
Mindmatrix is an AI-native Partner Operating System that consolidates PRM, Through-Channel Marketing (TCMA), Channel Sales Enablement, and Partner Ecosystem Orchestration into a single, high-performance partner technology solution. Founded in 1998 and headquartered in Pittsburgh, Mindmatrix serves enterprise, midmarket, and early stage partner organizations across 25+ countries, consistently recognized as an IDC PRM Leader and a Forrester Wave Leader in Partner Marketing.
The Mindmatrix platform provides a unified "pane of glass" for the entire partner lifecycle, including automated onboarding, deal registration, co-selling, and MDF management, along with many other solutions needed to manage your partnerships. Unlike fragmented legacy systems, Mindmatrix utilizes a single code base to eliminate administrative debt and manual synching processes.
The platform's core differentiator is BridgeAI™, an embedded agentic architecture that powers hyper-personalized partner journeys, automated profiling, and "next-best-action" workflows. This intelligence layer drives 40-70% gains in marketing execution and activates partners 30-60% faster. By integrating bi-directionally with Salesforce, HubSpot, and Microsoft Dynamics, Mindmatrix ensures seamless data continuity while offering the flexibility of an unlimited user and partner model. Organizations choose Mindmatrix to transform their indirect channels from static portals into predictable, high-adoption partner revenue growth engines.
Mindmatrix, a leading provider of Partner Relationship Management (PRM) and channel marketing automation solutions, today announced a strategic partnership with Channel Force, a pioneer in structured partner performance systems. Together, the two companies are redefining how partner ecosystems drive revenue, introducing a new model that transforms traditional PRMs from cost centers into Partner Revenue Operating Systems.
Traditional PRMs have long focused on managing partners—tracking activities, hosting content, and providing training—but have often failed to deliver measurable sales impact. This partnership bridges that gap by combining Mindmatrix's PRM technology with Channel Force's Structured Performance Partnering™ methodology, ensuring that partner engagement directly translates into predictable, attributable revenue.
"Our collaboration with Channel Force represents a fundamental shift in how organizations think about partner management and channel sales," said Vaughn Mordecai, CRO of Mindmatrix. "Together, we're moving beyond enablement and into performance—helping companies turn their partner programs into scalable, revenue-driving engines."
The joint offering focuses on activating "active sellers"—partner salespeople executing joint sales strategies and contributing directly to pipeline growth. Using Channel Force's MP3 Model (Methodology, Planning, Production & Performance Intelligence), Mindmatrix customers gain structured visibility into partner performance, real-time execution intelligence, and the ability to plan and measure revenue at the seller level.
"Channel Force was built on the idea that partner performance should be predictable and scalable," said Craig Booth, Founder of Channel Force. "Mindmatrix shares that vision. Together, we're equipping channel leaders with the tools, data, and processes to turn potential into performance."
Through this partnership, organizations can:
The integration of Mindmatrix's technology and Channel Force's structured performance methodology creates a unified framework for planning, producing, and measuring partner-driven sales success—making partner programs and channel sales as accountable and efficient as direct sales operations.
About Channel Force
Channel Force helps accelerate scalable, attributable partner-sourced revenue growth.
Combining the industry's first "Active Seller" methodology (MP3) with a RevOps platform (MP3-OS) turns partner-sourced revenue into a structured system of planning, production, and performance management. Our AI supported Structured Performance Model boosts efficiency and lowers costs, streamlining workflows across both direct sales and indirect sales channels.
If you are struggling with an underperforming sales or partnering model, Channel Force transforms sales potential into predictable performance!
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management (PRM) or Channel Marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, alliance management, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities.
Managing channel marketing funds effectively has always been a challenge. From selecting the right tactics to aligning campaigns with partner goals and tracking ROI, there's often too much complexity and too little clarity.
That's why Mindmatrix and INFUSE have partnered to deliver a fully integrated, ROI-driven channel demand generation solution. This joint offering helps vendors and partners maximize MDF (Market Development Fund) ROI, drive qualified pipeline, and ensure seamless execution of co-branded campaigns, all from within the Mindmatrix platform.
Together, INFUSE and Mindmatrix offer a one-stop shop for channel demand generation, helping vendors and partners:
This integration connects INFUSE's performance-based demand generation with the Mindmatrix channel marketing automation platform, giving you full control over the buyer journey from brand to demand.
Smarter MDF Utilization
Channel partners can use MDF to run demand generation programs from a vendor-approved services catalog, thereby ensuring funds are spent strategically and effectively.
Seamless Lead Flow
Leads generated by INFUSE campaigns are automatically sent to the Mindmatrix PRM and Channel Marketing platform, where partners can follow up using tailored nurture workflows and manage across the pipeline stages. No leads get lost. No follow-up is missed.
AI-powered Co-Branded Campaign Execution
Enable partners to launch AI-powered custom co-branded marketing campaigns aligned with your ICP (ideal customer profile). These campaigns can be built and deployed directly in Mindmatrix, streamlining execution and brand alignment.
End-to-End Campaign Visibility
From content creation to display advertising and lead conversion, the joint solution enables full visibility into how MDF is being used and what outcomes it's delivering.
Campaign-in-a-Box for Scale
List INFUSE campaign-in-a-box offerings directly inside the Mindmatrix channel marketing platform, making it easy for partners to select, customize, and launch pre-approved campaigns with minimal lift.
The Mindmatrix + INFUSE solution is built for channel-driven B2B organizations that need to:
Whether you're a channel marketing leader, a partner account manager, or a revenue operations professional, this integration gives you the tools to convert MDF dollars into pipeline, without manual intervention or guesswork.
Start Driving Better Results with the INFUSE + Mindmatrix Integration
Contact us to schedule a demo or explore our campaign catalog inside the Mindmatrix platform.
At the heart of INFUSE is a demand engine powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey. To optimize your investment and deliver on your lead-to-revenue performance goals, INFUSE demand generation tools and professionals are available in over 75 countries across all time zones. We proudly work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities.
Mindmatrix, the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform, Bridge, with the launch of a powerful new Alliance Management module. With the increasing complexity of multi-vendor partnerships, co-sell motions, and co-marketing initiatives, Bridge provides a unified platform to manage every stage of the alliance lifecycle—from onboarding and enablement to joint pipeline management and performance tracking.
Bridge's Alliance Management module brings together every aspect of alliance engagement—from onboarding and enablement to joint pipeline management—into one unified experience. Organizations can now intelligently profile alliance partners, identify ideal collaborators based on capabilities and market alignment, and streamline onboarding journeys with tailored training and certification paths.
With this new addition, Mindmatrix Bridge empowers partner-facing teams to quickly locate and activate the right partners through public or private marketplaces, and deploy joint solutions using co-branded content and customizable campaigns. AI-powered features help generate marketing and sales assets around joint value propositions—accelerating go-to-market strategies while preserving brand consistency.
The Alliance Management module also introduces enhanced collaboration capabilities, including private community forums, IP-safe communication tools, and structured workflows for joint content creation, co-selling, and solution development. Real-time account mapping and partner data integrations (such as Crossbeam) further enhance strategic alignment across verticals and geographies.
Through advanced multi-influenced deal registration, opportunity sharing, lead routing, and quote configuration workflows, Bridge's Alliance Management module allows organizations to manage multi-partner opportunities with ease. A dedicated alliance dashboard and AI-powered analytics provide complete visibility into partner engagement and pipeline impact, helping companies make more informed, performance-driven decisions.
By integrating alliance management directly into Bridge, Mindmatrix offers one of the most comprehensive platforms available for managing the full spectrum of partner relationships—from traditional channel sales to complex multi-party alliances.
Harbinder Khera, CEO, Mindmatrix, said, "With the addition of Alliance Management, Bridge becomes a true command center for partner ecosystems. Whether you're co-selling with a hyperscaler or co-marketing with an ISV, Bridge now supports every model of modern partnering—end-to-end."
With Bridge, Mindmatrix is redefining what it means to manage alliances in today's interconnected, partner-first world—empowering organizations to build stronger, smarter, and more scalable ecosystems.
To learn more about Bridge's alliance management capabilities, please click here.
Managing global partner programs just got easier. Mindmatrix is proud to announce a powerful new integration with Tipalti, the leading global payables automation platform. This joint solution unifies partner relationship management (PRM) and partner commission payments in a single seamless workflow.
By combining Mindmatrix's PRM and channel marketing capabilities with Tipalti's robust global payment and compliance infrastructure, businesses can now automate the entire process, from deal registration to commission payout, while improving accuracy, speed, and partner satisfaction.
Managing a channel program often means juggling multiple tools: one for deal tracking, another for commission calculations, and yet another for payments. That's where the Mindmatrix + Tipalti integration stands apart.
With this joint solution, companies can:
Unified PRM and Payment Automation
Manage the full partner lifecycle from onboarding and enablement to deal registration and commission payments in one streamlined platform.
Simplified Global Payouts
Pay partners globally anywhere with Tipalti's global payouts platform, supporting payments to 200+ countries and territories in 120+ currencies using 50+ methods.
Self-service partner onboarding for payments
Partners have self-service experience to update their payment method, contact, and tax info with full payment history visibility with support across 27 languages.
Real-Time Visibility for Partners
Give your partners transparency into deal status, payment approvals, and transaction history, improving trust and long-term loyalty.
Built-In Tax and Compliance Controls
Reduce risk and ensure compliance with SOC 2 Type II certification, GDPR readiness, and automated checks against international watchlists like OFAC.
Scalable Channel Incentive Programs
Manage multiple incentive types—including rebates, MDF, commissions, and referral bonuses—with centralized reporting and payout workflows.
The Mindmatrix + Tipalti solution enables seamless data synchronization and intelligent automation across:
Whether you're managing hundreds of resellers, distributors, or service providers, this integration helps scale your channel ecosystem while reducing manual effort and administrative overhead.
This joint solution is perfect for:
See the Integration in Action
👉 Watch the demo video or contact our team to schedule a personalized tour.
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), like next-gen Partner Relationship Management (PRM), partner marketing automation, channel enablement tools and alliance management software, is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI. Designed to transform the way vendors, partners, alliances, and channel managers collaborate, BridgeAI leverages the power of Machine Learning (ML) and Generative AI (GenAI) to drive business outcomes, streamline sales and marketing processes, and enhance partner enablement like never before.
Powering smarter, more efficient partner ecosystems, BridgeAI empowers vendors, alliances, channels and partners with advanced AI-driven capabilities, enabling them to optimize their channel strategies with:
Mindmatrix's BridgeAI is more than just an AI tool—it is a strategic enabler for vendors, partners, and sellers looking to streamline collaboration, drive engagement, and maximize revenue within the ever-evolving partner ecosystem.
BridgeAI redefines every aspect of channel sales, marketing, operation and enablement, to revolutionize Alliance, Partner & Channel Enablement with AI by offering:
The security & privacy first approach of BridgeAI upholds the highest standards of security and compliance, featuring:
Experience the Future of AI-Powered Ecosystem Orchestration with BridgeAI. Mindmatrix's BridgeAI is more than just an AI tool—it is a strategic enabler for vendors, partners, and sellers looking to streamline collaboration, drive engagement, and maximize revenue within the ever-evolving partner ecosystem.
Are you ready to redefine partner success?
Contact us for a demo of Mindmatrix Bridge today and see how AI can transform your partner alliances, channels, and go-to-market strategies.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities
Mindmatrix has formed a strategic partnership with e2open, the connected supply chain SaaS platform with the largest multi-enterprise network, to provide high-tech, industrial, and automotive companies with a platform to manage their channel operations, enabling customers to drive growth through every channel touchpoint. The joint offering caters to both hardware and software companies, supporting traditional distribution, modern solution selling, and co-building initiatives.
Leveraging e2open's expertise in channel data management (CDM), market development funds (MDF), incentive & rebates management, and supply chain solutions, along with with Mindmatrix's next-gen Partner Relationship Management (PRM) and Channel Marketing software, Bridge, provides vendors and all partner types—including traditional channels, alliances, independent software vendors (ISVs), and influencers—a unique blend of the tools they need to drive growth through every channel touchpoint.
Key benefits for customers:
By harnessing the combined power of solutions focused on both traditional and modern channels, channel leaders can unlock new efficiencies, drive innovation, and build a more agile and responsive partner ecosystem that meets the evolving needs of their customers. Chief partner officers (CPOs) and channel chiefs of high-tech, automotive, and industrial brands can streamline their channel operations and amplify partner engagement. This strategic partnership highlights the commitment of both companies to providing innovative solutions that meet the evolving needs of the channel ecosystem, helping customers achieve unprecedented growth and efficiency across their direct and indirect channel operations.
"Forming a strategic partnership with e2open allows us to offer a truly comprehensive channel transformation solution for our customers," said Harbinder Khera, CEO, Mindmatrix. "By combining our advanced PRM and channel marketing software, Bridge, with e2open's robust CDM, MDF, incentive management, and supply chain solutions, we can help our customers achieve unprecedented growth and efficiency across their entire direct and indirect channel operations."
"Our partnership with Mindmatrix provides a solution that enables seamless collaboration among diverse partner types and across various business functions ensuring that all partners can operate efficiently and effectively", said Cassie Fuhr, AVP of Channel Solutions Consulting, e2open. "By leveraging the strengths of both traditional and modern partners, we can create a more resilient and versatile network that meets the diverse demands of the market."
About e2open
The e2open supply chain platform is helping the world's largest companies transform the way they make, move, and sell goods and services through the partner ecosystem. Today's supply chains are more complex, more expansive, and more reliant on external partners than ever before. With so many touch points, it is critical to have an integrated, singular platform to help you manage your extended value chain end-to-end and respond rapidly to challenges in real time.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals. What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities
Pittsburgh, PA - Next-gen PRM and Partner Marketing Software Provider, Mindmatrix, announced a strategic partnership with Crossbeam which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies. This collaboration brings together the strengths of both companies to offer comprehensive end-to-end ecosystem-powered solutions by integrating each company's respective partner management and account mapping platforms into one partner orchestration platform.
The combined solution leverages Crossbeam's expertise in ecosystem intelligence through its account mapping platform with Mindmatrix's Next-gen Partner Relationship Management (PRM) platform, Bridge. This unique blend provides vendors and all partner types—including traditional channels, alliances, independent software vendors (ISVs), and influencers—the tools they need to drive a fully enabled Ecosystem-Led Growth strategy with strong data, enablement processes, and attribution tracking.
Key Benefits of the Partnership:
"Forming a strategic partnership with Crossbeam allows us to offer a truly Ecosystem-Led transformation solution for our customers," said Harbinder Khera, CEO, Mindmatrix. "By combining our advanced partner management Bridge platform with Crossbeam's robust Ecosystem Revenue Platform, we can help our customers achieve unprecedented growth and efficiency through end-to-end ecosystem enablement."
"We're excited about the path forward with Mindmatrix, a company clearly committed to innovation for the benefit of their customers. Harbinder and the team recognize the power of Ecosystem-Led Growth and what's unlocked when the data and insights from Crossbeam's network are made accessible and actionable from within the Mindmatrix platform," said Kevin Linehan, Director of Partnerships and Alliances, Crossbeam.
This strategic partnership highlights the commitment of both companies to embrace their own ecosystems, provide innovative solutions that meet the evolving needs of the Ecosystem-Led economy, and help companies build a robust and more effective sales strategy by integrating critical channel and partner data, enabling seamless collaboration across sales, marketing, and GTM functions. The combined strengths of Crossbeam's and Mindmatrix's solutions provide customers with comprehensive insights and streamlined enablement processes, empowering them to make data-driven decisions, optimize partner marketing programs, and drive top-line growth through indirect channels.
About Mindmatrix
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. Mindmatrix's PRM Software & Partner Marketing Software platforms are trusted by industry-leading companies.
About Crossbeam
Crossbeam is the Ecosystem Revenue Platform that helps 30,000+ B2B companies securely share and compare accounts to surface warm leads, optimize partnership & GTM strategies, and close deals faster by leveraging your partners & Ecosystem Intelligence. Connect with companies on the Crossbeam Network and identify the fastest path to revenue with proprietary ecosystem data, recommended plays for your revenue team, and warm intros and co-selling with your partners.
Dana Point, CA: Mindmatrix, a leading provider of partner marketing, partner relationship management (PRM), and partner ecosystem orchestration solutions, was awarded the prestigious "Channel Vendor Excellence Award" at the 2024 Channel Focus annual event. The event took place at Dana Point, California, honoring top vendors that drive innovation and effectiveness in channel management as voted by their peers in the industry.
The Channel Vendor Excellence Award recognizes exceptional performance in delivering products and services that elevate channel management. This accolade is awarded to vendors who consistently demonstrate excellence in customer service, innovation, and measurable results, empowering channel partners and advancing the efficiency of channel operations.
Mindmatrix was one of 32 technology vendors nominated for this highly competitive award that is compiled and managed annually by the independent research and consulting firm Channelnomics. After an extensive selection process involving over 8,600 votes, Mindmatrix emerged victorious, making the win a remarkable achievement.
Accepting the award on behalf of Mindmatrix, CEO and Founder, Harbinder Khera took the stage to express gratitude, acknowledging the invaluable contributions of the entire Mindmatrix team, the Channel Community, and key supporters, including Rod Baptie - the industry sponsor of the awards, Larry Walsh - the head of the independent market research firm that compiles the awards, and the Channel Focus event team.
"Our success is a reflection of our unwavering commitment to empowering channel partners and fostering a collaborative, thriving ecosystem," said Harbinder Khera. "We dedicate this award to our team and the channel community that continues to inspire our work."
The Channel Vendor Excellence Award not only celebrates Mindmatrix's innovation but also underscores its role in enhancing industry standards. Through consistent delivery of cutting-edge channel management solutions and support, Mindmatrix remains committed to helping channel partners succeed in a complex and ever-changing sales ecosystem.
About Mindmatrix
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. Mindmatrix's PRM Software & Partner Marketing Software platforms are trusted by industry-leading companies.
About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
June 27,2024: Pittsburgh, PA- Mindmatrix announces the integration of its next-generation Partner Relationship Management (PRM) software with HubSpot. This integration allows all HubSpot users to seamlessly incorporate lead and partner data and drive better communication and support within their partner ecosystem.
By integrating Mindmatrix's advanced PRM software with HubSpot, vendors can start tracking partners' key performance indicators (KPIs) such as deal registration, email campaigns, asset scoring, key business activities, and customer interactions/touchpoints. This integration is available at no additional cost for existing HubSpot users who purchase Mindmatrix licenses.
For those who are not yet HubSpot customers but are interested in leveraging this opportunity to streamline their partner operations, Mindmatrix invites them to book a free demo to experience the value of this powerful integration firsthand.
Key Benefits of Mindmatrix's PRM Tool Integration with HubSpot:
Create an Impeccable Partner Experience (PX): According to Accenture, 77% of partners now have more vendor options than they did three years ago. Mindmatrix addresses this by providing self-serve onboarding, training & certification processes, rule-based partner communication, automated drip campaigns, and playbooks. This robust solution not only automates partner operations but also gives businesses a competitive advantage, enhancing their ability to attract ideal partners.
Increase Partnership Team Productivity and Partner Engagement: Mindmatrix maximizes partner engagement and boosts employee productivity through strong workflow automation features. By expediting crucial processes such as deal registration, co-branded asset creation, and partner marketing campaigns, internal teams can focus on strategic projects instead of routine operational tasks.
Maximize Partner-Driven Revenue and Reduce Costs: With innovative lead nurturing automation, account mapping, and comprehensive partner marketing solutions, Mindmatrix helps businesses improve their win-rate and reduce both personnel and process costs. The integration with HubSpot accelerates these operations, further enhancing efficiency.
Better Control and Visibility of Partner Success KPIs: Mindmatrix offers user-friendly reporting features to track and measure partner-driven KPIs. Customized reporting dashboards based on personas allow stakeholders to concentrate on their top priorities, providing seamless data integration between Mindmatrix and HubSpot CRM.
Technical Integration Features:
CRM Contact Card: Mindmatrix automatically integrates contacts, companies, deals, opportunities, users, and organization fields with HubSpot CRM. This seamless data exchange enhances the efficiency of managing CRM for vendors.
Bridge Feed: HubSpot users can view partner activity within the Mindmatrix platform through the Bridge feed widget, providing valuable insights into partner engagement.
Bridge Playbook: HubSpot CRM users can access Mindmatrix playbooks, enabling effective digital selling and partner enablement.
Bridge Assets: HubSpot CRM users can push assets to the Mindmatrix platform, where partners can access them for prospect engagement. Detailed reporting functionalities such as asset scoring and utilization help optimize content strategy.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Contact Information:
For a quick demo of the Mindmatrix and HubSpot integration, or for more details, please visit the HubSpot marketplace Link to - (https://ecosystem.hubspot.com/marketplace/apps/sales/partner-relationship-management/bridge-5-0-powered-by-mindmatrix)
Mindmatrix has launched its next-gen partner relationship management tool aka PRM on HubSpot's marketplace, enabling all HubSpot customers to seamlessly integrate partner's data and foster better communication and support within their partner ecosystem. By integrating Mindmatrix's next-gen PRM solution with HubSpot, vendors can start tracking the partner's KPIs such as deal registration, email campaigns, asset scoring, key business activities, and their customer interactions/touchpoints. Mindmatrix's integration with HubSpot CRM is free of cost for HubSpot existing customers when the customer purchases Mindmatrix's licenses. If you are not a HubSpot customer but wondering how you could leverage this opportunity to streamline your partner lifecycle management, we encourage you to book a free demo today to see the value of this integration.
With Mindmatrix's partner relationship management (PRM) tool on HubSpot's marketplace, you can seamlessly create a private sales ecosystem where your direct and indirect channel data converge together to create a single pane of glass for you to access valuable information, thereby removing data silos and enabling you to make informed decisions and drive the success of your partner ecosystem.
So, whether you are an existing HubSpot customer or considering becoming one, integrating Mindmatrix's next-gen PRM solutions with HubSpot can provide you with the tools and insights you need to effectively manage and grow your partner ecosystem. Don't miss out on this opportunity to streamline your partner relationship management processes and unlock the full potential of your channel partnerships.
Bridge 5.0-By Mindmatrix + HubSpot Integration Overview
Embrace Mindmatrix to reach new heights of channel success; it's the only platform that can truly change the way you interact with your direct and indirect channels. The next-generation PRM system from Mindmatrix offers ecosystem orchestration capabilities that are unmatched by conventional methods. It is the only platform that, by integrating and facilitating both direct and indirect channels in a cohesive way, can actually empower your business and amplify your HubSpot CRM. While enhancing customer support, automating data entry for internal teams, and creating an easy to use software for your channel, Mindmatrix integration with HubSpot can help you to:
Create an impeccable partner experience (PX) from the outset
77% of partners have more vendor options now than they did three years ago, according to Accenture. Case in point, creating a seamless and engaging partner experience (PX) becomes imperative for channel growth. With self-serve onboarding, training & certification processes, rule based partner communication, automated drip campaigns, and playbooks, Mindmatrix provides a robust solution that not only automates your partner operation processes but also gives you a competitive advantage, improving your chances of luring in the ideal partners for your company. With integration with HubSpot, you can seamlessly exchange data in a bi-directional fashion.
Increase partnership team productivity and partner engagement
Mindmatrix is the ultimate solution to maximize partner engagement and boost employee productivity. With Mindmatrix's strong workflow automation features, you can gain partner mindshare by expediting crucial procedures such as deal registration, creating co-branded assets, and running partner marketing campaigns. This increases employee productivity and partner engagement. With Mindmatrix, your internal teams can concentrate their efforts and resources on more strategic projects rather than being bogged down by routine operational tasks.
Maximize partner-driven revenue and reduce people & process cost
With its innovative lead nurturing automation, account mapping, and to/with/through/for partner marketing solutions, Mindmatrix helps you maximize partner-driven revenue by helping you improve your win-rate. Giving your internal teams the self-serve capability to automate the aforementioned processes, however, allows you to cut both your personnel and your processes. You can further control and automate these operations at a much faster pace with our most recent bridge AI solution.
Better control and visibility of your channel success KPIs
With Mindmatrix, you can measure and track your partner-driven KPIs with ease thanks to its user-friendly reporting features. You may monitor and evaluate important data with partner reporting, including asset utilization rate, certification progress, deal registration, partner marketing campaign reports, and requests for co-sells or co-marketings. Mindmatrix offers customized reporting dashboards based on personas, enabling all stakeholders to concentrate on their top priorities. If you use HubSpot as a single source of truth, this integration lets you bring key data points from the Mindmatrix platform to HubSpot CRM seamlessly.
Mindmatrix + HubSpot technical integration features
With Mindmatrix integration, HubSpot customers can seamlessly exchange data from the Mindmatrix platform, including contacts, deals, opportunities, playbooks, and assets. Since Mindmatrix is a single source of truth for partners, HubSpot becomes a single source of truth for vendors with data interoperability between Mindmatrix and HubSpot, removing data silos for vendors and making vendors' channel teams efficient in managing their CRM. There are three main areas of this integration that HubSpot customers can start leveraging Mindmatrix on, as follows:
CRM Contact Card:
Mindmatrix seamlessly and automatically integrates contacts, companies, deals, opportunities, users, and organizations fields with HubSpot CRM when users perform these activities within the Mindmatrix portal. The Bridge feed (mentioned below) will be shown within HubSpot for users to select the Mindmatrix features. The shared data between Mindmatrix and HubSpot can also be seen below:
Bridge Feed:
HubSpot users can also see the activity of their partners logging in to the Mindmatrix platform with the help of the Bridge feed widget on the HubSpot platform. It's a great way of seeing how your partners are engaging with your brand.
Bridge Playbook:
Users of HubSpot CRM can seamlessly access the playbooks that are available within the Mindmatrix platform. If you want to learn how playbooks can be effective in enabling digital selling, please refer to this article.
Bridge Assets:
Users of HubSpot CRM can push out assets to the Mindmatrix platform, where partners can access these assets to engage their prospects. Mindmatrix provides in-depth reporting functionalities such as asset scoring, asset utilization, the number of downloads, and user feedback, enabling vendors to optimize their content strategy. These assets can be considered to run to, through, with, and for partner marketing and can be personalized with co-branded functionality. If you want to learn the nuances of partner marketing, you may want to get certified with Mindmatrix partner marketing university certification.
Please contact us for a quick demo of Mindmatrix and HubSpot integration or visit the HubSpot marketplace for more details.
Mindmatrix, a leading provider of next-generation Partner Relationship Management (PRM), partner marketing, and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software, Mindmatrix Bridge.
The newly introduced partner profiling feature harnesses the power of AI to revolutionize partner identification and engagement processes for businesses. This advanced AI technology autonomously gathers unstructured partner data, extracting information based on predefined requirements set by the user organization in the Mindmatrix platform. The data is then organized and used to empower companies to make informed decisions regarding partner recruitment, prioritize, and optimize their overall Partner Relationship Management or PRM strategies.
With the partner profiling feature, Mindmatrix Bridge PRM Software users gain unprecedented capabilities to:
This update also includes an AI-powered Partner Ecosystem Overview Dashboard that is aimed at offering more visibility to channel managers across the partner ecosystem.
The Partner Ecosystem Overview Dashboard offers a comprehensive and insightful snapshot of partner profiles, equipping channel managers with a deeper understanding of partner performance and engagement. Leveraging the power of AI, the Partner Ecosystem Dashboard provides detailed partner profile information, including:
The Partner Profile Dashboard enables channel managers with actionable insights and a 360-degree view of their partner ecosystem's performance. Based on AI outcomes, the dashboard allows channel managers to easily access key channel management metrics such as the number of opportunities/leads generated by each partner, the volume of successfully closed deals, MDF usage, training and certification levels, and more, all in real-time. By providing detailed partner analytics and engagement insights, channel managers can identify areas for improvement within channel operations, understand partner training and coaching needs and strategically align resources to drive channel success and revenue growth.
Commenting on the launch, Harbinder Khera, CEO, Mindmatrix, expressed enthusiasm about the transformative impact of the partner profiling feature, stating, "We are thrilled to introduce this groundbreaking enhancement to the Mindmatrix Bridge PRM software. By harnessing the power of AI-driven partner profiling, we are helping businesses form meaningful collaborations and build more effective partner ecosystems." Harbinder also added, "Visibility across the sales ecosystem has traditionally been a challenge in the channel space and for channel managers in particular. And, as the channel ecosystem grows, the challenge only gets bigger. Being a next-generation Partner Relationship Management or PRM software provider, we have always focused on reporting and analytics with a view to resolve this challenge. Our latest AI-powered Partner Ecosystem Overview Dashboard, is yet another step in that direction."
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Mindmatrix, the next-generation Partner Relationship Management or PRM, Partner Marketing and Sales Ecosystem Enablement Solutions provider has introduced an innovative Account Mapping feature to its PRM and Partner Marketing Software, Bridge, that supports account based marketing (ABM) and sales. This latest addition to the Mindmatrix platform revolutionizes traditional sales strategies by shifting the focus from individual contacts to a comprehensive account-based marketing and selling approach. With Mindmatrix's ABM feature, corporate vendors gain unparalleled insights into their account ecosystem, enabling them to identify and leverage multi-contact opportunities within target accounts.
The ABM feature within Bridge Partner Marketing components of the software allows users to identify and target key accounts based on specific criteria, including company size, industry, revenue, and more. This kind of precise targeting enables the development of personalized marketing and sales strategies for each target account, delivering tailored messaging and content that directly address their unique pain points and challenges.
"We know the key to successful sales lies in targeting entire accounts rather than individual contacts. But, one of the major challenges faced by businesses is understanding the intricate dynamics of their account landscape. Our new Account-Based Mapping feature empowers vendors with a comprehensive view of their account networks, facilitating more strategic and impactful sales engagements," said Harbinder Khera, CEO, Mindmatrix. "Our Account-Based Marketing capabilities are a game-changer, allowing businesses to create and share highly personalized marketing and sales campaigns that resonate deeply with target accounts," added Harbinder.
Key highlights of Mindmatrix's Account-Based Mapping feature include:
The Bridge Partner Marketing Software's ABM and Account Mapping features allow businesses to build stronger relationships with key accounts, enabling improved prospect and partner engagement that accelerate deal closures.
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management (PRM) or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Next-generation Partner Relationship Management or PRM, partner marketing and sales ecosystem enablement solutions provider, Mindmatrix Inc., has unveiled its enhanced Sales Playbooks Module that revolutionizes sales automation for not just direct sales, but also across the partnership and channel ecosystem. This upgrade represents a significant advancement in sales automation, offering businesses streamlined sales workflows, improved user experiences, and superior efficiency in their sales processes.
The upgrades to the Sales Playbooks module of Mindmatrix Bridge PRM and Partner Marketing platform, extends benefits beyond internal sales teams to Partnership and Channel Account Managers (PAMs & CAMs) and their partners, fostering collaboration and alignment across the entire sales ecosystem. PAMs, CAMs and their partners gain access to a comprehensive suite of resources, including sales playbooks, training materials, and marketing assets, equipping them with the knowledge and tools needed to excel as sales professionals. Through personalized portals and role-based access controls, PAMs & CAMs and partners can efficiently manage leads, track opportunities, and collaborate effectively. By empowering PAMs & CAMs, and partners, with the same advanced capabilities available to internal sales teams, this enhancement to the Mindmatrix Bridge PRM and partner marketing platform enables businesses to leverage their entire partner network effectively, maximizing sales potential and achieving mutual success.
The revamped Sales Playbooks module introduces several key features aimed at empowering direct and indirect sales teams and channel partners thereby optimizing their performance. It features advanced sales automation capabilities, enabling sales representatives to streamline their processes and focus on high-value activities. Notably, the module automates repetitive tasks, ensuring that sales teams and channel partners can devote more time to closing deals effectively. A notable breakthrough in this release is the implementation of sales workflow automation, enabling the seamless automation of the entire direct and indirect sales workflow. This includes automated updates of contact records and the automatic execution of subsequent sales actions tailored to individual contacts. The upgrade has also introduced a fresh and modern design for the playbooks, making it more intuitive, enhancing user engagement and experience. The playbooks guide sales reps and channel partners through every stage of the sales cycle with predefined, custom workflows and interactive features. Personalized, 'next-step recommendations' and tailored content ensure that sales teams and channel partners have the right tools and information at their fingertips, empowering them to drive results effectively.
Three Views for Enhanced Visibility:
The Sales Automation module introduces three distinct views to provide users with enhanced visibility and flexibility in managing their sales processes:
Click-to-Dial Capabilities:
The enhanced Sales Playbooks module has click-to-dial capabilities, revolutionizing the way users engage with prospects. With a simple click within the platform, users can initiate calls directly from the sales playbook. This seamless integration eliminates the need for manual dialing and switching from the Mindmatrix Bridge platform to another application or an actual land-line phone, saving a considerable amount of time. Not just that, by integrating calling into the playbook, call reports can also be generated within the platform, thus providing more insight in sales/channel partner activities. Moreover, the click-to-dial feature offers real-time access to comprehensive contact information and interaction history, including phone calls, empowering sales professionals with valuable insights before and during calls.
By integrating the vendor organization's sales processes and methodologies directly into the Sales Playbooks module, this enhancement provides users with a comprehensive framework for success. With predefined workflows and best practices tailored to various sales scenarios baked into the Mindmatrix Bridge platform, and specifically into the Sales Playbook module, sales teams and channel partners get access to structured sales guidance and strategies at their fingertips, in ways that enable them to navigate complex sales cycles with efficiency. The enhanced Sales Playbooks module establishes robust guardrails, driving consistency, reducing process breaches, and enhancing overall sales and channel performance.
Marketing Automation:
This update also seamlessly integrates robust marketing automation tools into the playbook enabling channel partners and sales teams to execute targeted and impactful campaigns effortlessly. By leveraging the marketing automation tools, businesses can streamline their marketing efforts, from lead nurturing to customer engagement, ensuring a cohesive and coordinated approach across their sales ecosystem. With advanced segmentation capabilities and personalized messaging, users can deliver tailored content to prospects at the right time, maximizing engagement and driving conversions.
Coming Soon: Generative AI for Sales Teams and Channel Partners
As a leader in next-generation Partner Relationship Management or PRM solutions and partner marketing enablement, Mindmatrix is dedicated to pioneering innovative technologies that empower sales teams and channel partners. A much awaited enhancement to the Sales Playbooks module will introduce cutting-edge generative AI capabilities, through Mindmatrix's in-house AI tool, BridgeAI that is designed to revolutionize the creation of sales collateral. With BridgeAI, sales professionals and channel partners can effortlessly generate customized sales materials through the right prompts which could be as simple as the prospect's name and the product of interest. This breakthrough technology significantly reduces dependency of sales teams and channel partners on already busy corporate marketing teams, accelerating the sales process and swift response to prospects.. Leveraging data from within the Mindmatrix Bridge platform, BridgeAI ensures that the generated collateral aligns with the company's brand and messaging, maintaining consistency and accuracy, thus eliminating the risk of distortion.
"We are thrilled to introduce the enhanced Sales Playbooks module, which represents a significant milestone in our ongoing commitment to help drive sales and channel ecosystem success," said Harbinder Khera, CEO, Mindmatrix. "These upgrades empower sales teams and channel partners with advanced automation capabilities, intuitive design, and streamlined workflows, enabling them to drive greater results and achieve success in their sales endeavors."
Experience the power of the enhanced Sales Playbooks module and transform your sales processes with Mindmatrix Inc.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Mindmatrix Inc., the leading provider of next-gen Partner Relationship Management or PRM, partner marketing and sales ecosystem enablement solutions, has made significant enhancements to its Partner Relationship Management (PRM) platform, Bridge. These upgrades represent a leap forward in empowering businesses to effectively manage their channel partnerships and sales ecosystems. The latest upgrade includes several dynamic features designed to revolutionize partner engagement, channel optimization, and partner experience. These improvements include-
Dynamic Reporting and Analytics:
The enhancement facilitates easy comparative analysis between different smart list datasets, providing comprehensive insights into the lead/partner pool. The enhancement also features Interactive User and Partner Grids that can be customized based on individual preferences for a more tailored experience.
Smart List Reporting with Trends:
The enhancement facilitates easy monitoring of various data points across different 'smart list' datasets over time to identify trends and optimize partner strategies accordingly.
Highly Configurable Dashboards/Widgets:
The Mindmatrix Bridge PRM platform now offers drag-and-drop functionality, allowing users to customize dashboard layouts with key elements such as reports, links, assets, Market Development Funds (MDF), etc. Tailored dashboards provide intuitive data visualization, empowering users with actionable insights.
Internal Platform Page Reporting and Automation:
Granular insights into partners' usage of the Mindmatrix Bridge PRM platform at the page level enable vendors to understand partner behavior and engagement patterns.
"We are thrilled to roll out our latest bundle of cutting-edge enhancements to the Mindmatrix Bridge PRM platform," said Harbinder Khera, CEO, Mindmatrix. "With these advanced features, vendors can derive better understanding of their partners and partner activities to subsequently improve partner experience to drive better partner engagement."
About Mindmatrix:
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Leading sales ecosystem, next-gen Partner Relationship Management or PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. Mindmatrix is accomplishing this by bringing Alliances, Partners, internal sellers, CAMs and ISVs together in a solution-based, collaborative marketplace environment to solve business problems. With a powerful solution management architecture that is highly configurable and AI-driven, Mindmatrix Bridge's solution ecosystem enablement module allows organizations to manage solutions at scale and empowers all the participants in the solutions ecosystem to discover tailored solutions to address business challenges.
Since its inception in 1998, Mindmatrix has been at the forefront of solution-driven sales enablement across complex sales ecosystems, pioneering concepts that have reshaped the industry landscape.
In the late 90s, Mindmatrix introduced SolveIT, its first channel solution, with a visionary focus on "solution selling" via SolveIt.com. The innovative approach aimed to educate prospects on how various products and services could come together to address specific customer needs. In December of 1999, Mindmatrix further solidified its commitment to solution-centric strategies by adding 3200 channel partners through its Channel-IT platform. This platform, based on the SolveIT approach, empowered manufacturers to share solutions seamlessly with both direct and indirect channel partners, creating a robust partner ecosystem.
Fast forward to today, and Mindmatrix continues to lead the charge with its game-changing solution ecosystem enablement module, introduced as a part of Bridge 5.0. This module allows partners to leverage the ecosystem marketplace to easily find a solution for a business challenge, based on the desired outcome, and also provides access to all the elements they need to market and sell the solution effectively. This includes the ability to discover and implement advanced marketing and sales strategies, build winning proposals, sales and marketing decks, etc., in relation to the solution they are pitching.
Breaking down communication silos, the Mindmatrix Bridge solution enablement module brings vendors, channel partners, alliances, Independent Software Vendors (ISVs), and Channel Account Managers (CAMs) together to support effective solution co-selling, co-building, and co-marketing initiatives.
Additionally, Mindmatrix Bridge harnesses the power of AI across various modules. BridgeAI, the AI-driven content generation module, enables users to create dynamic and engaging marketing and sales content effortlessly. Users simply provide BridgeAI with their desired content type, targeted audience, and key message, and the AI handles the heavy lifting. Apart from the internet, BridgeAI is also equipped to utilize data from the company, prospect, or user profiles within the Mindmatrix platform for content generation. Multilingual content creation is also supported in real-time. Mindmatrix Bridge is also equipped with an intelligent content tagging system that allows for easy content retrieval and access of relevant content for marketing a solution.
Mindmatrix Bridge offers customizable and intuitive dashboard reporting functionalities, empowering partners, internal teams, and alliance managers with actionable insights for informed decision-making.
Mindmatrix Bridge also provides 3D-enabled solution visualizations using a robust visual representation engine. Using this feature, partners can help prospects to easily visualize solutions within their real-world environments before implementation. They can further enhance the marketing of these solutions by attaching various documents, videos, and other marketing/sales collateral to the 3D visualizations.
Solution Syndication is another groundbreaking feature of the Mindmatrix Bridge platform from a solution ecosystem enablement point of view. It facilitates lead generation and seamless solution distribution across partner websites and e-commerce platforms by allowing vendors to create solutions at the corporate level and publish them across their partner sites and portals.
"Mindmatrix was ahead of its time," remarked Harbinder Khera, CEO, Mindmatrix. "We were thinking about solution ecosystem enablement when it was still a relatively unheard term in the industry. Our early initiatives laid the groundwork for what has now become an integral part of modern sales ecosystem strategies. With Mindmatrix Bridge 5.0, we're taking solution ecosystem enablement to new heights," Harbinder Khera added. "Our platform empowers businesses to collaborate effectively, leverage AI-driven insights, and visualize solutions like never before."
About Mindmatrix:
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Mindmatrix, the premier provider of sales ecosystem enablement, next-gen Partner Relationship Management or PRM and partner marketing solutions, today announced that Avalara, Inc., a leading provider of cloud-based tax compliance automation, has chosen Mindmatrix's Bridge PRM (Partner Relationship Management) software platform to power its updated Avalara Partner Program. The partnership between Avalara and Mindmatrix aims to streamline and enhance the experience for Avalara's extensive partner ecosystem, which includes accountants, consulting partners, and technology partners.
Avalara's new Partner Program aims to provide partners with easier access to Avalara resources, enhanced support, and increased revenue potential. With over 1,200 signed integrations with widely used business systems, Avalara boasts an expansive partner ecosystem. Mindmatrix Bridge PRM makes it simpler for Avalara's partners to manage their activities, access real-time data, and leverage essential tools to thrive in today's competitive landscape.
Avalara's major use case for selecting Mindmatrix Bridge PRM was the need for transparency into partner activities. Additionally, Avalara aims to provide assets to their partners with options that support their varying needs based on regulatory requirements.
The Avalara Partner Portal, powered by Mindmatrix Bridge PRM, serves as a central hub for partners to manage their activities, access real-time data, and leverage essential tools. Partners can access important program and profile information, view incentive statements, and access marketing assets such as ready-to-use- emails and newsletter content directly from the portal. The personalized dashboard feature allows partners to quickly access the information that matters most to them, enabling them to make informed decisions and drive success. The partner portal, powered by Mindmatrix Bridge, also provides partners with access to powerful co-marketing and co-selling tools. It also features a built-in Learning Management System (LMS) for partners, thus providing excellent partner training support.
"The Avalara Partner Portal provides our partners with digital, self-service access to all of their activities with Avalara and to important tax compliance information — a critical component of delivering a positive partner experience," said Frank Hanzlik, VP and GM, Global Partner Development and Programs at Avalara. "The Mindmatrix Bridge PRM platform enables Avalara to provide all the services our partners need access to in an easy-to-use digital environment."
"We are excited to partner with Avalara to support their rapidly growing channel operations," said Harbinder Khera, CEO, Mindmatrix. "The Mindmatrix Bridge PRM platform is designed to meet the unique needs of partner-driven businesses like Avalara, providing them with the tools and resources they need to succeed."
For more information about the Avalara Partner Portal, powered by Mindmatrix Bridge PRM, please click here.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
About Avalara
Avalara makes tax compliance faster, easier, more accurate, and more reliable for 41,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.
Mindmatrix, the leading provider of sales ecosystem enablement, next-gen Partner Relationship Management or PRM and partner marketing solutions, announces the release of its latest product feature: the Collaboration Module. This innovative addition to the Mindmatrix next-gen PRM platform, Bridge 5.0, revolutionizes the way vendors, channel partners, alliances, Independent Software Vendors (ISVs) and Channel Account Managers (CAMs) interact within their sales ecosystem. This new feature facilitates seamless communication and interaction among these different stakeholders in the sales ecosystem, enabling them to collaborate together effectively on various opportunities, accounts, products and solutions.
The Collaboration Module brings about true sales ecosystem enablement by facilitating co-selling, co-building, co-marketing, and co-servicing initiatives within a community-like environment by providing a secure platform for all the participants of the sales ecosystem to engage in discussions, share best practices, industry trends and collaborate on joint marketing and sales initiatives. It enables channel partners, alliance partners, Independent Software Vendors (ISVs) and other participants of the sales ecosystem to engage in interactive discussions related to their accounts, opportunities, products or solutions, and receive responses from assigned Channel Account Managers or even peers (and other ecosystem participants) where applicable.
The Collaboration Module also prioritizes privacy, ensuring that only stakeholders with access to specific accounts, opportunities, solutions, or products can view questions and participate in discussions related to them, maintaining confidentiality and security. The module supports both private and public discussions. Private discussions can be viewed and responded to by only those users who have been tagged, while the public discussions are visible and can be responded to by all members of the sales ecosystem. These discussions can be tagged and grouped into different categories for ease of reference at a later time. Users can also search using category names or keywords to access all discussions related to a particular topic.
While the Collaboration Module will add value to the entire sales ecosystem, it will be especially useful to new partners by allowing them to easily connect and interact with other entities in the space and gain access to valuable insights, best practices, and industry knowledge. By serving as a community or platform for discussion for the entire sales ecosystem, it eliminates the need for scattered email threads and ensures that all stakeholders are on the same page. It facilitates quicker decision-making and problem-solving, allowing the different participants to draw from each other's knowledge and experience, ultimately speeding up deal cycles, strengthening sales ecosystem relationships and driving mutual success.
"We are excited to introduce the Collaboration Module as part of our next-gen PRM suite," said Harbinder Khera, CEO, Mindmatrix. "The Collaboration Module is a big leap towards true sales ecosystem enablement, as it provides solid support to co-selling, co-building, co-marketing and co-servicing endeavors. This module creates a supportive community within the sales ecosystem that can be leveraged by everyone-channel partners, alliances, ISVs, and other participants to not just market and sell, but also solve customer problems effectively."
About Mindmatrix:
Mindmatrix Bridge 5.0 is more than a partner relationship management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
Pittsburgh, PA : Leading PRM and partner marketing software provider, Mindmatrix, has integrated Product, Partner and Solution Locators into its next-gen Partner Relationship Management or PRM software, Bridge. These partner, product and solution locators are equipped with powerful buyer-driven search engines that allow end-customers to search the platform database and locate the partner (seller), product or solution that meets their requirements. By integrating Bridge's partner, product, partner and solution locator into their e-commerce platform or website, companies can connect their end customer to the right seller (a partner from their channel network), the right product or solution, almost instantly.
The locators are equipped with a powerful customer-driven, guided search engine that allows prospects to search for and pick the right partner/solution/product based on various parameters including:
The search results can also be sorted based on partner/product ranking, best match, availability, location, distance, etc. The search results are displayed in a tile format and include key information about each search result such as the logo, short description, specialization, awards won, customer reviews, etc. By clicking on a particular result, the prospect will be directed to the dedicated page of that partner/product/solution, where they get access to more detailed information. The dedicated pages feature ratings and reviews given to the partners/products/solutions by other customers, aiding in final decision-making. Prospects can create a list of favorite partners, products or solutions and share it with others. They can also interact with the partners listed in the partner locator via email.
Bridge's partner, product and solution locator comes with multilingual localization features, meaning if the partner website page is viewed in a foreign language, the data displayed by the partner locator is also automatically translated to that language, allowing customers to search for partners and filter the results in their preferred language.
The partner, product and solution locator is mobile compatible, meaning that, it can be accessed through their internet-enabled smartphones or tablets as well.
Bridge partner locator is easy-to-use and set up from the partner's perspective as well. Partners can easily configure their own profiles in the partner locator by adding information such as:
The partner profiles in the partner locator can be linked to co-branded microsites, landing pages, social media profiles of the partners, etc., Partners can further strengthen their profiles in the partner locator by sharing sales and marketing assets such as brochures, product spec documents, videos, sales presentations, etc.,
The locators integrate with Salesforce PRM and many other CRMs to allow creation and sharing of leads with the relevant partners.
Vendors can review and approve partner profile information before it goes live on the locator where prospective buyers can see it. The locators also provide the opportunity for vendors to capture and share lead information with the right partner enhancing the chances of lead closure. The locators have strong reporting and analytics features tied to them. Vendors can track prospect actions on the locator module and consequently, all leads generated from the partner locator page for channel partners, thus using that data as a KPI to identify popular partners/product or solution offerings. Examples include:
Vendors can customize the look and feel of the locator to match that of their website, including branding, header and footer, font and other formatting elements.
The locators have two interfaces-internal and external. While the external interface is what the end customers will see, the internal interface is for vendors and partners only. This interface displays partner, product and solution data that is not visible to end customers and prospects. The reporting and analytics module is a part of the internal interface.
"I'm really excited to announce the launch of our partner, product, and solution locators. It is not just a feature, but a next-generation marketplace that connects all the participants and products of a sales ecosystem to best serve the end customer" said Harbinder Khera, CEO, Mindmatrix.
To learn more about the Mindmatrix Partner Locator, please visit - https://www.mindmatrix.net/prm-software-partner-product-and-solution-locator/
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a Partner Relationship Management or PRM or channel marketing (TCMA) platform. It's a Partner Ecosystem Orchestration Platform that draws on over 25 years of experience in direct and channel sales, partner marketing, and channel operations. This SaaS platform enables your internal partnership teams, external partners, influencers, alliances, and other relevant stakeholders to work together and communicate effectively throughout the sales ecosystem, from lead generation and deal registration to qualification, nurturing, and closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that enables you to manage and optimize every aspect of your partner lifecycle. With Mindmatrix, you can streamline your workflows, align your strategies, and leverage your resources effectively. You can also access a wide range of features that help you create and execute marketing campaigns, manage assets and opportunities, register deals, and measure channel performance. Moreover, you can enhance your partner engagement and productivity with training and certification modules, incentives and rewards systems, and create or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its flexibility, customization, and end-to-end capabilities. You can get a free POC that is fully integrated and tailored to your specific needs, so you can see the benefits of Mindmatrix before making a decision on your channel enablement platform. Your company can benefit from a single platform that automates your channel operations, partner sales, and channel marketing and adapts to your business size and goals. You can have unlimited partners and users, free unlimited support with no hidden fees, and scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a partner in your success. It empowers you to collaborate and grow with your entire sales ecosystem. Discover the potential of Mindmatrix today.
About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Pittsburgh, PA : Leading partner enablement service provider, Mindmatrix recently launched concierge services aimed at helping vendors make the most of their investment in Mindmatrix's partner enablement platform, Bridge. The concierge services help boost partner engagement and adoption of the Bridge partner enablement platform. The concierge services offered by Mindmatrix can be classified into two categories, namely, to-vendor and to-partner concierge services.
To-vendor concierge services, as the name suggests, are aimed at companies (vendors) that choose the Bridge platform to enable their sales ecosystems. Vendor concierge services provide service and support for vendors helping them maximize the ROI from Bridge. Vendor concierge services include the following:
The to-partner concierge services work towards helping channel partners who use the Bridge platform to derive maximum value from it with minimum effort and time. The to-partner concierge services include managing marketing campaigns, leads and assets. With a dedicated team consisting of more than 75 full time concierge specialists, Mindmatrix is strongly positioned to handle the flurry of concierge requests that come in from vendors and partner users alike.
About Mindmatrix
A next-gen Partner Relationship Management or PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Leading PRM & Partner Marketing Software provider, Mindmatrix, has launched a comprehensive partner marketing training course. The partner marketing course offered by Mindmatrix covers every topic associated with partner marketing, right from the very basic terminologies to the most advanced partner marketing strategies. The course also provides participants with actionable templates, strategies and tactics that they can deploy in their day-to-day work environment.
The Mindmatrix Partner Marketing University provides a free and easy sign-up process, allowing users to conveniently join using their LinkedIn profiles.
Designed for busy professionals, Mindmatrix's partner marketing course provides bite-sized content that is interesting, easy-to-consume and understand and offers a lot of flexibility. The participants can take it at their own pace and as many times as they wish. Offering over 25 hours of Partner Marketing content, the course includes videos, PDFs, presentations, interactive quizzes and even ready-to-deploy partner marketing templates.
The course is designed for both, new as well as experienced marketing professionals. It is free of cost and the participants don't have to pay any course or registration fees. Participants can simply sign up for the course using their LinkedIn account and get access to the course materials. The course, with its comprehensive curriculum and all-round approach is great for those aspiring to become partner marketing professionals, and also for existing partner marketing professionals seeking further growth.
The course content covers the following topics-
Getting accredited by Mindmatrix, a leader in partner marketing technology since 1998, also adds significant value to the participants' professional qualifications while helping them grow as partner marketing professionals.
"We are thrilled to introduce our Partner Marketing Certification course as a valuable resource for professionals in the partner marketing community," said Harbinder Khera, CEO,Mindmatrix. "Our aim is to provide a comprehensive learning experience that equips individuals with the knowledge and tools necessary to thrive in the competitive partner marketing environment."
Since its launch, more than a hundred partner marketing professionals have signed up for the Mindmatrix Partner Marketing Certification Course. One of them is Theresa Caragol, Founder & CEO ofAchieveUnite Inc., who said, "The Partner Marketing University fills a major gap in our industry around general partner marketing education. We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor's partnering, ecosystem and channel strategy. Up until now, there was not a baseline marketing certification for the industry. I see this as a powerful educational tool and even a prerequisite to our programs. I encourage leaders to check it out."
Sophy Gray, Managing Director at The Marketing Bee has also taken the Mindmatrix Partner Marketing Certification Course. According to Sophy, "This is an outstanding resource, providing a well-structured learning path to elevate individuals in channel marketing roles." She said she could see the Mindmatrix Partner Marketing Certification Fast becoming a benchmark and badge to be proud of. "A huge well done to Mindmatrix for making this freely available to the industry, we'll certainly be promoting it into our communities.", she added.
Learn more about the Mindmatrix Partner Marketing University
Let's Go!Sign up for the Mindmatrix Partner Marketing Certification Course, using your LinkedIn profile
Get Started!A next-gen Partner Relationship Management or PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Pittsburgh, PA : Leading partner and sales enablement solutions provider, Mindmatrix has upgraded the learning management module of its partner enablement platform, Bridge, resulting in an even more powerful learning management system for effective partner learning, training and certification.
Bridge's new learning management module allows companies to create learning curricula, course catalogs and similar training and educational coursework within the platform to share with their sales teams and channel partners. It also allows companies to set up live classrooms or instructor-led virtual training sessions.
Bridge's learning management system (LMS) can be integrated with external learning experiences such as web-based training sessions, virtual (online) classrooms, or even actual classroom sessions with instructors. The LMS module is also closely tied to partner incentive, scoring, recognition (badges & awards)-allowing companies to recognize outstanding partner performances.
Apart from offering a highly conducive partner learning environment, the LMS module also offers reports and analytics that help companies and also the salespeople and partners understand where each of them stands in terms of their sales goals and quotas. The LMS offers various reports to instructors (companies) and students (salespeople and channel partners) alike. For example, at the corporate level, one can view reports such as
A few report examples on the sales/partner front are
The LMS also integrates seamlessly with Bridge's data and analytics helping companies gauge the effectiveness of their training courses and methodologies consequently enhancing the learning experiences they provide their partners, for better results. With Mindmatrix's built-in visibility tools and metrics, companies can evaluate the effectiveness of their learning curricula, course catalogs and similar training and educational coursework within the platform. Close integration with the analytics module allows companies to identify a pattern or any common challenges your partners and salespeople struggle with, such as loss of lead at a particular stage, which helps them determine the need for corrective actions or further coaching and training.
About Mindmatrix
A next-gen Partner Relationship Management or PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Pittsburgh, PA : Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge's personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.
Bridge already has a strong personalization and asset co-branding engine that allowed users to customize every bit of their sales and marketing communication and engage in co-branding and personalized sales and marketing across multiple media. Bridge's current co-branding capabilities extend across multiple marketing and sales touchpoints including
Now, with the video personalization, users can personalize the intro and outro of videos. This is especially useful in the channel environment where channel partners can add their personal touch to the marketing and sales videos provided by the vendor's corporate marketing team. Bridge allows partners to add a personal touch to the videos by editing the first and last frames to include partner logos and contact information. Plus, this is done automatically by the Bridge platform. This new addition to Bridge's already existing powerful asset co-branding capabilities helps channel partners leverage the corporate brand and also build their local brand.
About Mindmatrix
A next-gen Partner Relationship Management or PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
October 1, 2023: Pittsburgh, PA : Mindmatrix, publisher of the premier sales and partner enablement platform, Bridge™, is announcing their Set the Bar initiative. Designed to meet the demands of the growing direct and indirect sales enablement market, Set the Bar establishes new standards in how enablement platforms are brought to market focusing on three elements: Prove, Consume and Grow.
"We believe our approach is extremely simple and long overdue," says Harbinder Khera, Mindmatrix CEO. "Set the Bar is based on a three-pronged approach: Proving out the tech before buying, Closing the price-to-performance gap by employing a consumption-based pricing model, and taking responsibility for Growing adoption of our platform once deployed."
POCs are not new. However, most don't truly prove the effectiveness of the tech under consideration - for free. The free POCs by Mindmatrix offers potential buyers the opportunity to explore Mindmatrix's partner enablement platform based on their unique requirements before locking themselves in a multi-year agreement with Mindmatrix. The free POCs greatly minimize the risks associated with the potential buyer's investment in the Mindmatrix partner enablement platform.
Traditional pricing models in the sales and channel enablement industry are grossly inconsistent, often not taking into account actual adoption and usage. Set the Bar features an "Active Pricing" model based on consumption. So, the customer only pays for the number of actively engaged partners using the platform, closing the price-to-performance gap.
Finally, growth and adoption of the sales enablement platform once deployed is perhaps the most overlooked success criteria. The company's "Downstream Adoption" program addresses this issue by driving awareness across the channel ecosystem. Utilizing technology such as AI and Machine Learning, Mindmatrix gathers a deeper understanding of behaviors and patterns that can then be leveraged by the customer to expand engagement and drive growth.
About Mindmatrix:
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
About Bridge:
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Pittsburgh, PA: 20th September 2023 : Mindmatrix Inc., the leading next-gen PRM and Partner Marketing Automation software provider, announced the opening of its new office in Mohali, Punjab, India. The office will focus on offering global support and services to Mindmatrix clients around the clock, 5 days a week.
Headquartered in Pittsburgh, Pennsylvania, Mindmatrix has always been a visionary and a step ahead of the market curve. Today, in a world where automation and artificial intelligence are gaining dominance, Mindmatrix is yet again standing out thanks to its focus on human interaction and customer service. The new, 6-story office building, accommodating more than a thousand professionals, is a significant step in Mindmatrix's journey towards creating highly personalized customer experiences. Mindmatrix further distinguishes itself by offering unlimited service and support to all its customers at no additional cost. This philosophy aligns with the company's core values of innovation and customer-orientation.
Mindmatrix's CEO, Harbinder Khera, states, "Mindmatrix's success is built on a foundation of customer service and innovation. Our customers are at the heart of everything we do. While we prioritize creating an environment of growth for all stakeholders, we have always strongly believed in customer-led innovation. Our new office represents our dedication to providing the best possible support for our clients across the globe and building strong, high-value interactions with them. We want to invest in relationships, not just transactions. That's why, in the era of AI and chatbots, we have invested in building a space staffed with real people to assist our clients in helping them make the most of our PRM & Partner Marketing Automation software platform. I thank our valued clients, partners, and employees as Mindmatrix celebrates this milestone."
About Mindmatrix
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
About Bridge
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
Mindmatrix allows you to control asset access and use through its asset permission mechanism. The asset permission functionality lets you create and manage permissions for accessing, editing, sharing and copying assets.
User-level asset permissions-This is the broadest level of permissions. You can assign roles to users and permissions corresponding to those roles. For example, sales users may not be able to edit assets at all, and marketing may control everything, including personalizing the assets for the sales users.
Template-level asset permissions-When you share an asset with users, you can determine the permission levels for them. The permissions can be broadly divided into 3 categories-
Micro-level asset permission-Apart from the above, in any given asset, marketers can identify sections that could be locked or unlocked for editing by users, thus controlling asset editing permissions at the micro-level.
Please visit www.mindmatrix.net to learn more.
It is all too common for salespeople and channel partners to be using outdated or incorrect versions of sales and marketing materials, thus diluting the corporate brand and messaging. Not to mention creating legal problems. Mindmatrix resolves this challenge with its asset approval and expiration feature.
Mindmatrix provides content creation/approval workflows with options to review and approve content. Whenever an asset is created, you can program the system to prevent unauthorized use of the asset. When the asset approval option is turned on for an asset, your salespeople or channel partners won't be able to use that asset until they get approval from the administrator. This prevents unauthorized or incorrect usage of assets.
Similarly, if there is a time-bound asset, you can make the asset unavailable beyond a set date by specifying an expiration date or a validity period for the asset. Use this feature to ensure you don't send out tradeshow invitations or discount coupons that are past their dates. Also, when a new version of an asset is released, you can set a date for the older version so it is no longer accessible. Mindmatrix automatically archives the expired content to be only visible to the administrators. The notifications can be configured for content owners, sellers, and marketers when the content is going to expire or if some other action is needed. The sellers can upload their own content only if allowed.
Apart from version management and asset expiration mechanism, Mindmatrix allows you to share assets with various partner tiers or sales teams based on different asset parameters such as activities performed, for the assets, usage, date of asset creation/update, tags, effectiveness, and sales influence. This virtually eliminates any chances of wrong or outdated assets being shared with prospects.
Visit www.mindmatrix.net to learn more
MAY 19, 2020 : Leading channel and sales enablement solutions provider, Mindmatrix is collaborating with the leading Cloud services community, Baptie to present the controversial webinar titled, Lackluster Partner Engagement − Why?, on Wednesday, May 27th at 10:00 am PT / 1:00 pm ET. (You can register for the webinar by clicking here)
Featuring Mindmatrix Partner and CRO, Sal Patalano, the webinar will address current thinking and why vendors should look beyond existing practices and shift focus to the Partner Engagement Journey. With over 30 years of industry experience, Patalano is recognized as one of the Top 100 most influential channel executives in North America. His insights, often seen as provocative, will prove to be extremely valuable to vendors in the current business environment.
The webinar focuses on the importance of engaging and maintaining commitment and loyalty among partners. It focuses on the necessities imposed by the dominance of the digital shift and poses various possibilities for keeping partners engaged.
Click here to register for the webinar.
Speaker Bio: Salvatore Patalano
Sal Patalano has spent the last 13 years in a variety of Fortune 500 leadership roles, including VP Channel Transformation at IBM that helped transform the company's entire global software channel from open to controlled distribution, VP Global Marketing at CA Technologies and CRO of Lenovo Software tasked with developing a commercial software division within Lenovo. Recognized as one of the Top 100 most influential channel executives in North America, he has had success as both a Business Partner and a Fortune 500 executive. Over 30 years, Sal has acquired a wealth of knowledge in global sales, go-to-market strategy, marketing and customer success. At Mindmatrix, he directs all sales activities, including marketing, customer retention and customer success.
About Baptie
Baptie & Company, founded in 1993, is the world's leading provider of best practice and how-to information for the IT / Telecom Channels and Cloud Partners. With over 24 years' experience, Baptie & company's communities and events provide invaluable insights on the latest trends, sales, marketing and management issues through peer to peer interaction. (https://www.baptie.com/)
About Mindmatrix:
Mindmatrix is not only a premier software platform, but a group of diverse, customer-oriented people who share a common goal to help you sell better, and has doing so for the past 21 years. As a software, Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
FEBRUARY 19, 2020 : Mindmatrix, the leading provider of Channel and Sales Enablement solutions via a single platform, today announced that veteran channel executive Salvatore Patalano has joined the company as Partner and Chief Revenue Officer. Patalano was most recently Chief Revenue Officer at Lenovo Software − the commercial software division of number one PC manufacturer Lenovo, where he was responsible for sales, marketing and customer success.
At Mindmatrix, Patalano directs all sales activities, including marketing, customer retention and customer success. Patalano brings a combination of extensive sales and marketing experience, channel transformation and deep expertise in the Managed Services business in ensuring Mindmatrix' success. As a former IBM Business Partner for over 17 years, and a Fortune 500 channel executive for the last 13 years, he brings a distinctly unique set of skills to the table.
"What I found most compelling about Mindmatrix was its undisputed leadership in the Channel and Sales Enablement market," said Patalano. "Mindmatrix has an incredible history with over 20 years developing and deploying channel and sales solutions. Our market potential is virtually untapped, and my job is to correct that and drive even greater success. I'm looking forward to helping take the company to the next level and beyond."
Patalano has spent the last 13 years in a variety of leadership roles, including a channel transformation role at IBM that helped transform the company's entire global software channel from open to controlled distribution, a global marketing role at CA Technologies and the development of a commercial software division at Lenovo. Recognized as one of the Top 100 most influential channel executives in North America, he has had success as both an MSP and a senior channel executive.
"Sal understands global sales, go-to-market strategy, marketing and customer success in a way that few executives can hope to, and he's got a proven track record of maximizing the growth potential of a range of businesses," said Harbinder Khera, founder and CEO of Mindmatrix. "I'm delighted to have him as a partner. He's joining an already successful, energetic team at the perfect time to spearhead Mindmatrix's aggressive growth plan."
DECEMBER 17, 2019 : Leading sales and channel enablement company, Mindmatrix, announced a growth of over 45% in the year ending December, 2019. In the past year, Mindmatrix acquired 100+ new clients, adding some more big names to its client list including Office Depot OfficeMax, Meriplex, and Amazic.
In 2019, Mindmatrix continued to make powerful enhancements to its software throughout the year further strengthening its solution selling capabilities to enhance collaborative selling experience for vendors and partners. On the direct sales enablement front, the company enhanced its sales automation toolkit to make it more powerful across the board for direct sales, reps and also for partners.
2019 was an eventful year for Mindmatrix as the company completed over two decades in the business. A pioneer of sales and channel enablement solution, Mindmatrix has always been in the forefront when it came to sales and channel enablement industry events and seminars. This year Mindmatrix participated in over 10 leading industry shows including the Sales Enablement Soiree, Channel Focus North America, CompTIA ChannelCon, The Channel Partners Evolution and Expo, to name a few.
2019 also saw Mindmatrix CEO, Harbinder Khera, winning the Influential leader award. The award was a part of CRM Destination Magazine's 2019 Market Awards. Harbinder was one of the three CEOs to be awarded the title, the other two being Craig Charlton, CEO of SugarCRM and Wellford Dillard, the CEO of CM Group. Harbinder Khera and Mindmatrix were recognized for steering the industry away from siloed solutions to a single platform that can meet the needs of marketing, operations, and sales professionals.
As one of the oldest players in the sales and channel enablement sphere, Mindmatrix also hosted several thought-leadership webinars this year on a wide range of topics including Partner Relationship Management (PRM), Channel Partner Marketing, Partner Enablement, Sales Enablement and Sales Automation.
In the last quarter of the year, Mindmatrix also redesigned its corporate website to offer a sleek and unique feel for an automated, tech-savvy environment, providing a glimpse into what it is like to take on each component of Mindmatrix's One Platform with style and ease. In April 2020, Mindmatrix will be hosting its Channel and Sales Enablement event as well. The event will bring top industry experts and thought leaders from across the country to discuss and shape the future of sales and channel enablement.
Speaking of Mindmatrix's goals for 2020, CEO Harbinder Khera said, "We have a lot of software additions in store for 2020, but more importantly, we are engaging our clients in new ways that will shape the future of the platform as well as our company. I thank my team for another successful year, and for always bringing creative ideas to the forefront, which I believe will help us achieve even more in 2020."
NOVEMBER 18, 2019 : Leading channel and sales enablement solutions provider, Mindmatrix today announced the launch of its updated and redesigned website, https://www.mindmatrix.net. The new site is lighter, easier to navigate and covers Mindmatrix's extensive product and service offerings comprehensively.
Some key additions to the website content include the definition of Mindmatrix - as a company and as a platform. It says, "Mindmatrix is not only a premier software platform, but a group of diverse, customer-oriented people who share a common goal to help you sell well, and have done so for the past 21 years. Mindmatrix is the only provider in the market that offers a single platform for end-to-end enablement of direct sales and partners." The updated website also highlights the 40+ product features of Mindmatrix and has an extensive page dedicated to each one of them.
Some key pages to check out on the site include:
Speaking of the updated website, Katie Rodgers, Marketing Manager, Mindmatrix, says, "A sleek and unique feel for an automated, tech-savvy environment, the new Mindmatrix website offers a glimpse into what it is like to take on each component of our One Platform with style and ease. Our new site navigation and functionality makes it even easier for users to experience what Mindmatrix has to offer. It also proudly reflects our corporate culture and defines who we are as a company for our current and future partners. Since 1998, we have committed to enabling and streamlining client sales and marketing with an excellent team and world-class software. The new website's design and functionality continues to display our capabilities to clients and prospects alike".
Please visit https://www.mindmatrix.net to take a look at the updated Mindmatrix website.
NOVEMBER 14, 2019 : Harbinder Khera, CEO of Mindmatrix, the leading channel and sales enablement solution provider, is one of the panelists at the Sales Enablement Soiree this month. Harbinder will be participating in a discussion on the topic, "Buyer Behavior: Getting Reps the Insights They Need To Win."
The Sales Enablement Soiree is being held in San Francisco, CA on November 21st at the Four Seasons Conference Center on 757 Market St from 8:00 am − 7:00 pm. The Soiree showcases industry experts in sales enablement from various organizations. As the largest event organized exclusively for sales enablement at Dreamforce, the Sales Enablement Soiree offers a relaxed environment for its participants to catch up with thought leaders, peers, leading sales enablement professionals and share industry trends and best practices.
Harbinder has been a speaker at the Sales Enablement Soiree for the last 2 years. Last year, he was a part of the panel discussion on, 'Structuring Content for Sales Reps'. A video of the discussion can be found here. This year, Harbinder will be talking on, "Buyer Behavior: Getting Reps the Insights They Need To Win." As an industry-leading channel and sales enablement solutions company, in 2019, Mindmatrix has shone the spotlight on the new buyer's journey time and again and its impact on direct and indirect sales and marketing. The company recently released a whitepaper titled, Aligning Your Partner Marketing To The New Buyer's Journey, that discussed how partner marketing strategies need to evolve to achieve partner marketing success in the new buyer's journey. Here's a link to the whitepaper.
You can catch up with Harbinder Khera or Mindmatrix staff at the Sales Enablement Soiree, or send an email to sales@mindmatrix.net to book a time slot in advance.
SEPTEMBER 17, 2019 : Leading channel and sales enablement software provider, Mindmatrix, announced that there will be significant enhancements and feature additions to its sales and channel enablement software at the end of this year. They include:
With these enhancements coming up, Mindmatrix has a lot to look forward to in the final quarter of the year. The channel and sales enablement solution provider has had an exciting 2019 so far. Mindmatrix's CEO, Harbinder Khera, was one of the winners of the CRM Destination Magazine's 2019 Influential Leader Award. For Mindmatrix, 2019 was also marked by extensive participation in popular industry events including CompTIA ChannelCon, Channel Partners Expo, DattoCon, HTG Summits, and more recently, the Channel Partners Evolution and Mindmatrix client, Taylor Business Group's Big Big Conference, 2019.
"The Mindmatrix team is overflowing with energy and inspiration returning from Channel Partners Evolution last week in our nation's capital. The theme of this year's conference appeared to be the reinvention of the channel and organizational transformation during a time where change is the only thing that's constant. It seems only fitting that we as a company are embarking on some pretty radical changes ourselves in the interest of our clients, our community, and the industry as a whole. I encourage you to come spend some time speaking with us at the next event, because now is a great time to be in the channel and an even better time to be working with Mindmatrix.", said Kathryn Rodgers, Marketing Manager, Mindmatrix.
In addition to participating in leading industry events, Mindmatrix also hosted various thought leadership webinars with industry leading research and analytics firm, SiriusDecisions.
About Mindmatrix :
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM Software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Harbinder Khera, CEO of Mindmatrix, has been declared a winner of the 2019 Influential Leader Award by CRM Destination Magazine. According to the announcement made by CRM Destination Magazine on their website, the Influential Leader awards honor "industry figures who show what it takes to innovate in today's sales and marketing realms." Harbinder Khera and Mindmatrix were recognized for steering the industry away from siloed solutions to a single platform that can meet the needs of marketing, operations, and sales professionals.
Mindmatrix is the only company in the marketplace today to bring the various elements of direct sales, channel and marketing enablement on a single platform and offer it to the user as a single package. Mindmatrix offers two wide, yet tightly integrated solutions:
Mindmatrix also integrates with over 50 CRM software programs, offering its users a single entryway to powerful marketing and sales tools.
"It's truly an honor to be recognized as one of this year's most influential leaders. When I started Mindmatrix 21 years ago, my vision of One Platform for both direct and channel, along with all the key components of sales, marketing, and operations that play a role in organizational success, was unheard of. To this day, it remains unreplicated. As much as I'd like to take all the credit, I can't thank my employees enough for helping make my dream a reality," said Harbinder Khera.
For more information on the 2019 CRM Influential Leader Award and Harbinder Khera, please visit https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=133682
You can catch Harbinder Khera at Mindmatrix's upcoming webinar, Leveraging Salesforce PRM, on Thursday, September, 5. Learn what all Salesforce PRM and additional components of partner marketing, content syndication, and co-branding & personalization have to offer you and your organization. Click here to register for the webinar.
Mindmatrix today announced it is exhibiting at the Channel Partners Evolution & Expo to be held at the Walter E. Washington Convention Center, Washington, D.C, on September 9th through 12th. Mindmatrix will be exhibiting at booth #437 at the event.
Hosted by Informa Tech, the Channel Partners Evolution and Expo is a leading "Channel event for forward-thinking MSPs, VARs, agents, integrators and consultants". Over 3200 MSPs, VARs, Agents, Integrators, Consultants & Suppliers, 175+ Key Vendors, Distributors & Master Agents, and 100+ Industry-Leading Speakers are expected to be a part of the event. The Channel Partners Evolution and Expo offers its participants an opportunity to attend and be a part of in-depth discussions related to the latest trends and business development, sales, and marketing strategies in the tech industry. It also provides them with unparalleled networking opportunities with more than 150 suppliers and vendors.
Mindmatrix's Marketing Manager, Katie Rodgers, will be accompanying CEO, Harbinder Khera to the show. Katie says, "Our team is very excited to hear from some of the top channel industry leaders and network side-by-side with them at events like the famous pub crawl. Living by the channel ourselves, Channel Partners Evolution provides companies like ours a chance to shine. We can't wait to be back for another show!"
Over the years, Mindmatrix has helped hundreds of vendors make their channel partners MSPs/hi-tech channel partners become more effective at marketing and selling their IT services, thereby boosting their sales revenues. To secure an appointment with Mindmatrix at ChannelCon, please email sales@mindmatrix.net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number #437 during the conference.
To learn more about The Channel Partners Evolution and Expo, visit them online or catch them on Facebook, Linkedin, or twitter.
Mindmatrix today announced it is exhibiting at CompTIA ChannelCon 2019 "Breaking Boundaries," the premier collaboration, education and networking event for IT vendors, distributors and channel partners, August 5-7 at Bellagio Hotel in Las Vegas, NV.
CompTIA ChannelCon offers its participants in-depth insights into the latest business trends and technologies and provides a vendor-neutral environment to discuss common challenges and brainstorm ideas to move the industry forward. Hosted annually by...
CompTIA ChannelCon offers its participants in-depth insights into the latest business trends and technologies and provides a vendor-neutral environment to discuss common challenges and brainstorm ideas to move the industry forward. Hosted annually by CompTIA, ChannelCon is attended by technology vendors, distributors and solution providers, as well as industry influencers, press and analysts from across the IT channel.
Mindmatrix's Marketing Manager, Katie Rodgers, will be accompanying CEO, Harbinder Khera to the show. Katie says, "CompTIA ChannelCon brings together the top players of the IT industry and provides us with a great platform to showcase how Mindmatrix can add value with its Full Suite Channel Enablement offering that includes PRM, partner marketing, partner sales enablement and partner portal. Mindmatrix has been a part of ChannelCon for several years and we are looking forward to another successful event. "
Over the years, Mindmatrix has helped hundreds of vendors make their channel partners MSPs/hi-tech channel partners become more effective at marketing and selling their IT services, thereby boosting their sales revenues. To secure an appointment with Mindmatrix at ChannelCon, please email sales@mindmatrix.net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 120 during the Technology Vendor Fair.
About CompTIA
The Computing Technology Industry Association (CompTIA) is a non-profit trade association serving as the voice of the information technology industry. With approximately 2,000 member companies, 3,000 academic and training partners, 80,000 registered users and more than two million IT certifications issued, CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. To learn more, visit CompTIA online, Facebook, LinkedIn and Twitter.
Leading sales enablement software provider, Mindmatrix announced that it will be hosting a webinar with SiriusDecisions on channel enablement, later this month. The webinar titled, Partner Marketing: Driving Positive Business Outcomes in Today's Buyer's Journey, is scheduled for Wednesday, June 26, 01:00 PM ET / 10:00 AM PT. Maria Chien, Service Director, Channel Marketing Strategies at SiriusDecisions will be the key presenter. (You can register for the webinar by clicking here - Registration link)
This webinar will focus on how the changing buyer's journey is redefining partner marketing and sales and will discuss the role partner marketing has to play to help channel partners see success with the new buyer's journey. The 45-minute webinar answers questions such as
Click here to register for the webinar.
https://register.gotowebinar.com/register/1817211645291777549
Speaker Bio: Maria Chien
Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
About SiriusDecisions
SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.
About Mindmatrix :
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM Software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Pittsburgh-based, leading channel and sales enablement solutions provider, Mindmatrix has been ranked in the 18th position in the SaaS 1000 list for 2019. With the growth of over 156% in the last 6 months, Mindmatrix is the only company in its industry--channel and sales enablement--to make it to the top 20 in the list. This is the third time Mindmatrix has received industry-wide recognition this year after being included in the list of Top 10+ Channel Management Softwares 2019 by the Software World in January and being declared a finalist
The SaaS 1000 is a list of "The world's 1000 fastest growing SaaS companies" released by the SaaS Magazine (SaaS Mag) that highlights the top growing SaaS companies based on a proprietary algorithm that includes hiring trends, growth indicators and the number of employees. The list includes the largest SaaS companies to smaller startups. In order to rank on the SaaS 1000 list, companies must have between 40 and 1000 employees.
About SaasMag :
SaaSMag, the world's definitive quarterly SaaS publication for those working or interested in the industry, speaks directly to the biggest players in the SaaS space to gather key business and technical insights, as well as current market trends. The biggest quarterly SaaS publication to date, SaaS Mag is distributed to a network of tens of thousands of professionals in the SaaS space, offering expert techniques, advice, and profiles from owners, advisors and leading commentators in SaaS.
Mindmatrix CEO Harbinder Khera said, "Last 3 years were marked by tremendous growth for Mindmatrix in terms of client base, number of employees and even office space. We are happy that one of the leading publications like the SaaS magazine recognized and chose to highlight us. We aim to continue along this path of growth and innovation and have a lot of new developments planned to meet the growing needs of the industry."
Leading channel and sales enablement solution provider, Mindmatrix is a sponsor at the Channel Focus North America 2019 to be held at Carlsbad, CA, this month. The conference is at The Westin Carlsbad Resort and Spa on May 14-16, 2019. Channel Focus is a part of the Baptie Community, and the event, Channel Focus North America 2019, is one of the premier events for people involved in building and developing channels for the leading companies in the IT/Telecom industries. Mindmatrix is one of the sponsors for the 'Women's Leadership Council' at the event.
Harbinder Khera, CEO, Mindmatrix will also be hosting a workshop on the third day of the Conference--Thursday, May 16. The workshop, "How do you align your through channel marketing strategy to today's digital buyer's journey?" will focus on the new buyer's journey, it impact on the partner's ability to close and offer strategies that vendors can follow to make their through partner marketing more effective in light of the new, altered buyer's journey.
To learn more about Mindmatrix, meet us at any time during the Conference, or reach out to sales@mindmatrix.net for an appointment.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
About Channel Focus North America, 2019
A part of the Baptie Community, for 22 years Channel Focus has led the way in helping attendees understand new Channel trends, develop state of the art Channel programs and develop industry-leading Channel Sales and Marketing strategies. Learn more at- https://channelfocuscommunity.net/cfna-19-event-info
Leading channel and sales enablement software provider, Mindmatrix, announced that it has planned significant enhancements and new feature additions to its sales and channel enablement platform, that will go live in the second quarter of 2019, starting this month. Some of the enhancements planned include
The second quarter of 2019 will be pretty interesting for Mindmatrix and its customers. The sales enablement software provider has a lot coming up in terms of product and also as a company. In April, Mindmatrix is co-hosting a webinar with Peter Ostrow of SiriusDecisions. The webinar, Four Must-Haves for Winning in Sales Enablement, is scheduled for Tuesday, April 16, 2019, 01:00 PM ET / 10:00 AM PT. (Click here to learn more about the webinar or to register)
Mindmatrix is also an exhibitor at the Channel Partners Conference and Expo to be held on April 9-12, at the Mandalay Bay in Las Vegas. and will be present at Booth#353. You can stop by at the booth anytime during the show, or reach out to sales@mindmatrix.net for an appointment.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Leading sales enablement software provider, Mindmatrix announced that it will be hosting a webinar with SiriusDecisions on the topic of sales enablement, next month. The webinar titled, Four Must-Haves for Winning in Sales Enablement, is scheduled for Tuesday, April 16, 2019, 01:00 PM ET / 10:00 AM PT. Peter Ostrow, Sr. Research Director, Sales Enablement Strategies, at SiriusDecisions. (You can register for the webinar by clicking here)
In this webinar, SiriusDecisions' Peter Ostrow will be breaking down the four essential enablement responsibilities − training, content, buyer engagement and analytics − through the lens of how high-performing organizations distance themselves from everyone else. Peter will be sharing compelling benchmark data, customer case studies and must-have metrics for sales enablement success.
Harbinder Khera, CEO, Mindmatrix, said, "Sales enablement is a vast topic and can be defined in multiple ways. Each organization may have its own definition of sales enablement, one that works for them and fits them the best. But, this also leaves room for a lot of uncertainty and questions. Plenty of smart marketers and sellers can't tell you what it means in their organization. Whom does it serve? How is it measured? Who even owns it? In our webinar with SiriusDecisions, Peter Ostrow discusses the answers to these questions."
Click here to register for the webinar.
Speaker Bio: Peter Ostrow
Peter is the Senior Research Director, Sales Enablement Strategies Service, at SiriusDecisions. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Prior to joining SiriusDecisions, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice, as well as overseeing research in marketing, customer success, field service and human capital management disciplines.
About SiriusDecisions:
SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.
About Mindmatrix: Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Leading sales and channel enablement software provider, Mindmatrix, has introduced a new feature, opportunity recommendation, which allows organizations to add immense value to their sales users. The feature allows super administrators to add recommendations or suggestions related to opportunities for the sales users to follow.
Opportunity recommendation enables companies to make their salespeople and channel partners more effective at winning/closing opportunities by allowing them to create custom recommendations and insights related to opportunities based on multiple factors such as:
Historical Opportunity Data, where companies can offer recommendations based on information derived by comparing a new opportunity with other, older opportunities of the same type. For example, opportunities in the healthcare sector have a 80% chance of closure, or email X sent at Stage 2 to opportunities in the healthcare sector will have a positive impact.
Personal Historical Data, where recommendations can be added based on user-specific information tied to similar opportunities. For example, salesperson Y has a 30% chance of closing an opportunity in the healthcare sector.
Associated Contacts Data, which allows companies to add recommendations based on information related to the contacts that are a part of the opportunity. For example, if a particular opportunity has contacts with only mid-management credentials in their title, the system may recommend that the salesperson look for someone higher up in the decision-making framework.
The Opportunity Recommendation feature is Mindmatrix's second enhancement to the opportunity module in less than a year. Early last year, Mindmatrix had introduced a step-based process into the opportunity registration module, which allowed for stepwise progression of leads from one stage to another, tracking the progress of the opportunity at every step and updating their position in the sales funnel. The enhancement made opportunity-based lead management better by mapping the progress of the lead from one stage to another and also by automatically recommending to channel partners/salespeople the marketing or sales assets (including spec sheets, brochures, proposals and quotations) or campaigns to be used when communicating with the prospect at each stage of the opportunity.
Leading sales and channel enablement software provider, Mindmatrix's latest product update focuses on enhancing the platform's solution selling capabilities. The solution selling update covers every angle of partner-based selling including solution configuration, partner sales training, and actual selling. The goal of this update is to make it easy for OEMs and vendors to educate their partners from a solution perspective and help them understand how their different products come together, as a solution, to solve a specific problem for the customer, and, at the same time, to make it easy for partners to identify the right solution for the end customers based on their business needs.
Using an interactive WYSIWYG (What-you-see-is-what-you-get) approach, the update makes it really easy for sellers (partners) to create the best solution bundle based on the business needs of each prospect. From helping salespeople and partners to identify prospect's pain points to assisting them in picking the right solution for their prospects, while also enabling them to have meaningful conversations with their prospects at every stage of the buyer's journey--Mindmatrix's solution selling module covers it all.
"Solution selling requires the seller to look at different products—different services from middleware, hardware, and software—and bring all these different things together to solve a specific client's problem. Mindmatrix's solution selling update will resolve the classic problem of educating channel partners on the most effective sales techniques for product lines," says Harbinder Khera, CEO, Mindmatrix.
Solution selling has always been one of the key areas of focus for Mindmatrix. Over 20 years ago, Mindmatrix had established SolveIT.com with a goal to show partners all the different ways in which a specific product could be applied to various solutions to enable business outcomes.
Mindmatrix has enhanced its channel and sales enablement software's sales automation toolkit to include tight integration with CRM, voice (Phone calls and diallers), social media platforms and print and email marketing modules.
This enhancement makes Mindmatrix's sales automation functionality more powerful. This is the first major enhancement by Mindmatrix for 2019. The channel and sales enablement software provider rolled out several enhancements in 2018 and has more than 7 major enhancements planned for the upcoming quarters.
This enhancement offers improved visibility at the managerial levels due to the tight integration between the various elements of the sales automation tool kit. On the sales front, it enables improved cadence and better process adherence by partners, reps and salespeople by offering them a well-guided sales process.
Harbinder Khera, CEO, Mindmatrix, said, "This is one of our first enhancements of 2019. By automating multiple sales enablement elements and bringing them all together on one platform, this enhancement makes our sales automation module more powerful than ever. It gives sales, marketing and channel managers an unobstructed view of what is happening across the spectrum, while the salespeople and partners benefit from sales automation that is tightly integrated with their environment. That is the only way to make it work, really. By bringing the tools and resources to the sales environment--direct or channel, in one box. Our latest enhancement is all about that."
Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix is now a part of SoftwareWorld's 10+ Top Rated Channel Management Software list. SoftwareWorld is a leading software review and rating website that focuses on helping businesses pick the right software tools to make their business processes more efficient. Mindmatrix's strong market presence online, positive customer reviews and consistent and innovative product updates were some of the criteria considered for the listing. Mindmatrix's inclusion in the Top Rated Channel Management Software list follows the Rising Star Award that Mindmatrix received in August of last year from the CRM Magazine (Destination CRM Group).
Mindmatrix CEO Harbinder Khera said, "We are very happy to be a part of SoftwareWorld's Top Rated Software List. We had an amazing 2018, marked by tremendous growth in business, client base and also in our product. This is a great start to the year! This means a lot to us especially since customer reviews were a key deciding factor. It shows we are living up to our customer's expectations. This year we look to not just meet, but also exceed the growing needs of our prospects and customers."
Click here to view SoftwareWorld's list of Top 10+ Channel Management Software for 2019.
Leading sales and channel enablement company, Mindmatrix, announced a growth of over 100% in the year ending December, 2018. In the past year, Mindmatrix acquired almost a 150 new clients, added over 15 new features to its sales enablement software, introduced a new service line for its MSP customer segment and expanded its office space significantly. By the end of 2018, Mindmatrix emerged as the ONLY solution to allow customers to manage all of their sales channels (direct and indirect) from one, single platform.
One of Mindmatrix's key enhancements in 2018 includes Salesforce Community Add-ons that enable customers already using Salesforce Community Cloud (PRM) to leverage it better with Mindmatrix's 20+ Channel Sales and Marketing Enablement functions. The Salesforce Community Add-ons allow Mindmatrix users to access powerful channel and sales enablement tools such as playbooks, training and certification, asset management, lead, sales and partner reporting and much more, right from their existing Salesforce Community Portal.
Mindmatrix was declared a 'Rising Star' by Destination CRM in The 2018 Market Awards. Mindmatrix shared the prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent and innovative updates that it made to its channel and sales enablement platform in 2018. Mindmatrix was also mentioned in the world's leading research and advisory firm, Gartner Research's February 2018 research, titled, "Gartner: Market Guide for Partner Relationship Management Applications," Ilona Hansen, Guneet Bharaj, 14 February 2018". (Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.)
Mindmatrix also launched a new service line, Mindmatrix content packages, to help its core customer group, MSPs/IT service providers, effectively meet their marketing and sales content needs. This new service line was in addition to the content already provided as part of the existing and popular MSP Advantage Program. Mindmatrix's other innovations in the year included the Leaderboard feature, e-contract signing, Google Calendar integration and voice integration.
Harbinder Khera, CEO, Mindmatrix says, "2018 was a great year for us. It was a defining year for us in the sense that the market truly took note of us. We were recognized for what we are a leading channel and sales enablement company. We also completed 20 years in business, which means a lot because it shows how mindmatrix has been rock steady through challenging times, changing market requirements, recession, etc, Today, we are the only company in the market to offer both, channel and sales enablement on a single platform. The future of sales and marketing enablement lies in bringing the different sales channels (direct and indirect) together to truly enable a organization."
As 2018 ends, Mindmatrix emerges as the ONLY solution that allows customers to manage all of their sales channels (direct and indirect) from one, single platform. As a strong performer in the PRM space, Mindmatrix stands out for its unique functionality that works to enable both, direct and indirect sales.
According to Mindmatrix, bringing channel and sales onto the same platform can help companies improve operational efficiency by 45%, and cut cost of ownership by 15+%.
Harbinder Khera, CEO, Mindmatrix, says, "Mindmatrix has been evolving ahead of the industry to meet the needs of the industry participants on time. With 20+ years of industry experience backing us, we could see very clearly that the future of enablement is in bringing the various sales channels together on a single platform. And, that's what we decided to focus on in 2018. We wanted to bring to the market a SINGLE channel AND sales enablement solution, eliminating the need for multiple platforms. Offering unmatched visibility, flexibility and control across all user-roles, Mindmatrix is one of the most intuitive platform in the industry today and certainly the only one to offer end-to-end sales, channel and marketing enablement."
Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix's 20+ Channel Sales and Marketing Enablement functions that include powerful channel and sales enablement tools such as playbooks, training and certification, asset management, lead, sales and partner reporting, etc. These add-ons can be accessed by the users right, from the Salesforce Community PRM Portal. Mindmatrix's Salesforce add-ons are compatible with Lightning Bolt, the technology widely used by Salesforce in its Community portal.
The enhanced Salesforce Community add-ons launched by Mindmatrix seem to be the next logical step in Mindmatrix's integration with Salesforce. In 2014, Mindmatrix first integrated with Salesforce allowing for basic contact synchronization between Salesforce and the Mindmatrix platform. It then extended to asset access and playbooks and, then finally, in April 2018, Mindmatrix introduced its first set of Salesforce Community add-ons which received a great response from the industry.
The channel and sales enablement software provider claims that customers using Mindmatrix add-ons with Salesforce PRM can see as much as 4 times better partner engagement and over a 45% increase in overall revenue.
Harbinder Khera, CEO, Mindmatrix says, "Our Salesforce Community add-ons help our clients who are already using Salesforce to make the most of it. It brings powerful sales and marketing enablement tools to their Salesforce community portal, helping them do so much more."
The Mindmatrix-Salesforce Community PRM add-on is available on the Salesforce AppExchange. For more information, please visit mindmatrix-salesforce-PRM-and-partner-marketing-software
Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix is hosting two sessions at the Sales Enablement Soiree on Thursday, September 27, 2018. The Sales Enablement Soiree is being held at the Four Seasons located at 757 Market Street in San Francisco, CA. Mindmatrix CEO, Harbinder Khera will be the keynote speaker at both events.
The first session is titled, "Delete Your Folders: Structuring Your Content for Sales" and will be held at 3.00pm. It is expected to last for 45 minutes. The session will focus on the best practices of creating, curating and distributing effective content for sales channels and helping them optimize the use of content that is generated.
The second session is a private seminar on the benefits of enabling direct and channel sales through a single platform, which will be held in Suite#1, starting at 10.30 am. The sessions will be value adding for senior- and mid-level executives in direct, channel/partner sales, marketing, and to CEOs, CSOs and CMOs. Pre-registration is required to attend either session. Attendees can register for the sessions online by clicking here.
Mindmatrix representatives will also be available at booth#14 during the Soiree.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
About The Sales Enablement Soiree
The Sales Enablement Soiree is the only networking event exclusively for Sales Enablement at Dreamforce and offers excellent opportunities to connect & collaborate with peers, thought leaders & top sales enablement solution providers. Learn more at https://salesenablement.pro/sales-enablement-events/
Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix is making its presence felt through its consistent participation at popular channel and sales enablement events and thought-leadership webinars. The channel and sales enablement company is one of the sponsors at the ChannelPro Forum in Boston on September 6th this year. According to ChannelPro Events, The Boston ChannelPro SMB Forum "will be a full-day live event and feature presentations from some of the top SMB resellers and managed service providers in the country, sharing their insights on the hottest tech solutions in the SMB marketplace today.
Mindmatrix is also a sponsor at the Sales Enablement Soiree to be held on September 27, 2018 at San Francisco, CA. The sales enablement leader will be hosting two sessions at the Soiree, one focusing on asset management for sales enablement and other on the best practices for growing channel programs. The Sales Enablement Soiree is the only networking event exclusively for Sales Enablement at Dreamforce--a gathering of the entire Salesforce community that includes Salesforce customers, partners, employees, and key stakeholders.
Mindmatrix will also be co-hosting a webinar, "Driving partner engagement with PRM and sales enablement technologies" with Technology Marketing Corporation (TMC) on Wednesday, September 12, 2018 02:00 PM ET / 11:00 AM PT. (Click here to Register). This webinar is just about a month ahead from the webinar Mindmatrix held with DemandGen Report, titled, "Bridging the Channel Gap: How Corporate Marketing Can Align Activities With Channel Programs". The webinar focused on how modern partner relationship management solutions help companies maximize the ROI of their corporate and channel marketing programs through channel and corporate marketing enablement. (Click here to view a recording)
Harbinder Khera, CEO Mindmatrix says, "2018 has seen a very active Mindmatrix. We were at the forefront of industry events and thought leadership seminars. Earlier this year, Mindmatrix was seen at the 3rd Annual Bering McKinley Las Vegas Retreat, the MSPExpo in Florida and the ChannelPro SMB Forum held in Dallas, TX. We also did over 5 webinars in the first half of 2018. We plan to keep the momentum going all through 2018 and beyond."
Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix has been declared a 'Rising Star' by Destination CRM in The 2018 Market Awards. Mindmatrix shares this prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent and innovative updates that it made to its channel and sales enablement platform this year. Mindmatrix's key innovations discussed in the article include the Leaderboard feature, e-contract signing, Google Calendar integration, voice integration and the recently launched Salesforce Community Add-ons.
The 2018 Market Awards are conducted by Destination CRM and the results are featured in the CRM magazine. According to the Destination CRM website, "The Rising Star Awards spotlight the vendors that are working overtime to launch new technologies, forge new alliances, and provide the diverse products and services that keep the CRM industry vibrant and humming."
The CRM magazine is one of the most renowned publications in the CRM industry with a team of experienced, award-winning journalists and designers. The publication covers a variety of topics across CRM, Marketing, Sales and Business Technologies related to them. Mindmatrix is featured in the September 2018 edition of the magazine.
Mindmatrix CEO, Harbinder Khera said, "This is a proud moment for us. We are happy to be one of Destination CRM's Rising Star Awardees and will continue along this path of innovation and meet the growing needs of our prospects and customers."
Perimeter 81, a leading provider of Cloud VPN and Software Defined Perimeter technology, has chosen the Mindmatrix channel enablement platform to power its new partner portal, launched for its MSP partners.
Perimeter 81 partners can use the new partner portal to generate co-branded assets to use for their marketing and sales campaigns. The Perimeter 81 partner portal, powered by Mindmatrix, also gives them on-demand access to training materials and sales and marketing playbooks. The portal also makes it easy for Perimeter 81 to share leads with their MSP partners or nurture them on their behalf. It also offers deal registration mechanism which the MSP partners can use to register their leads with Perimeter 81.
Mindmatrix CEO, Harbinder Khera said, "One of key factors driving channel partner relationship success is helping channel partners sell and market better. Partners have too much going on already and will naturally pick vendors whose products and services are the easiest to sell. Providing partners with ready-to-use tools and resources that help them build their brand in the local market, will make all the difference. With its Partner Portal, Mindmatrix is helping Perimeter 81 accomplish that."
"As a channel-forward service, we at Perimeter 81 are excited and proud to offer this comprehensive resource to our valued partners to enable their market success," remarked Amit Bareket, CEO and Co-Founder of Perimeter 81.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
About Perimeter 81
Perimeter 81 is a next-generation, software-defined network security provider, driven by the mission to transform secure network access for the modern and distributed workforce. Built from scratch based on input from security leaders needing a change from legacy VPN technology, Perimeter 81's user-friendly interface, unified management and seamless integration with major cloud services, give companies of all industries and sizes the power to be fully mobile and confidently cloud-based. Please visit https://www.perimeter81.com to learn more.
Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced today that it was launching a new service line--Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and sales content needs. This new service line is in addition to the content already provided as a part of the existing and popular MSP Advantage Program.
Each of these content packages target very specific MSP-IT customer profiles making for tailored, engaging MSP-IT marketing and sales content. Priced between $50-100 a month, the content packages offer 100 whitepapers, 120 emails, 25 postcards, 15 landing pages, 12 brochures, 2000 social media posts and 150 blog posts. The content spans a range of diverse topics that are of relevance across multiple industry verticals and is also updated every month to ensure it stays fresh. The buyers have the complete authority to edit the content they purchase and use it as they wish.
The Mindmatrix MSP marketing and sales content packages offering is in line with Mindmatrix's philosophy that the MSPs are too busy working in their business to work on it and that they are almost always short on time, resources and expertise, when it comes to marketing and sales. Mindmatrix's MSP-IT Advantage Program is based on these very principles and offers the complete MSP marketing and sales solution that includes-Sales & Marketing Enablement Platform, ready-to-use, branded content, business consulting and sales coaching, PSA/CRM Integration and MSP marketing and sales support and concierge services.
Speaking about the newly launched service line, Harbinder Khera, CEO, Mindmatrix, said, "Many MSPs-IT partners find that despite investing in a marketing automation tool or a sales enablement software, there is a gap and they are not getting the intended results. Automation alone cannot help MSPs succeed. They work only if you feed them with relevant, engaging content consistently to disseminate to leads. The Mindmatrix MSP marketing and sales content packages fills this gap by providing MSPs with ready-to-use, tailored, industry-specific content that they can use to build their brand, generate leads and grow their business in the process. Mindmatrix content packages fit in well with both MSP/IT partners who don't have a marketing person and with those that do. Even in the case of those with a full-time or part-time marketing staff, it is always easier to modify existing content than creating something right from the scratch. This approach saves time and costs."
To learn more about the Mindmatrix content packages, please visit https://shop.mindmatrix.net/
About Mindmatrix:
Mindmatrix is a company offering Channel & Sales Enablement software. It stands uniquely differentiated in the marketplace by being one of the only companies providing a Single Unified Platform that offers PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation and Marketing Asset Management. Mindmatrix's platform enables both direct and indirect sales channels in a company, to be more far more efficient and productive and the marketing organization to effectively integrate their efforts into the sales activities to facilitate rapid revenue growth.
Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.
Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix announced today that will be hosting a webinar on PRM and sales enablement in partnership with Technology Marketing Corporation (TMC) next month.
The webinar, Driving partner engagement with PRM and sales enablement technologies, is scheduled for Wednesday, September 12, 2018 02:00 PM ET / 11:00 AM PT. (Click here to Register) Hosted by Harbinder Khera, CEO, Mindmatrix, the webinar will focus on the key areas organizations need to look at BEFORE investing in a PRM or sales enablement software for smoother channel management.
Says Harbinder, "Companies with the channel sales model looking to drive greater partner engagement often think investing a PRM software will help them achieve that goal. But, there's more to partner engagement than that. A PRM/Channel enablement software alone can't drive partner engagement. Our webinar discusses the key partner enablement challenges that companies often face--despite having a PRM software in place and offers a 7-step game plan to drive partner engagement using PRM and partner sales enablement technologies."
The webinar will be value adding for senior- and mid-level executives in Channel/partner management, sales, marketing and to CEOs, CSO and CMOs of organizations that depend on the channel-based model to sell their products and services.
You can register for the webinar here.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Pittsburgh-based, leading channel and sales enablement software provider, Mindmatrix announced today that it was launching four new marketing concierge service packages with leading continuity and disaster recovery innovator, Datto.
Datto's partners are MSPs (Managed Service Providers); with Mindmatrix's long standing leadership in concierge services for MSPs, the new programs offer a perfect solution for common marketing challenges faced by MSPs. The new programs, MarketNow Essentials, Market Now Concierge Plus, MarketNow Elite and MarketNow Enterprise offer varying levels of MSP marketing and sales assistance to Datto Partners. Each of these programs target very specific partner profiles offering the right kind of marketing and sales support for every partner type from a sole MSP business owner to a large MSP enterprise. The highlight of the newly launched MarketNow programs is the content package in MarketNow Essentials. MarketNow Essentials offers access to additional, fresh content on a monthly basis that the MSPs can use to market Datto's services to their clients.
These four new MarketNow programs are in addition to the already existing and extremely popular MarketNow Concierge Service that was launched a year ago in June 2017. The program, powered by Mindmatrix, enables all of Datto's global partners by offering a Sales Enablement and Marketing Automation Platform (MarketNow) to its widespread network of managed service provider (MSP) Partners.
About MarketNow Concierge Services:
MarketNow Concierge Services offer MSPs outsourced sales and marketing support (offered by Mindmatrix) ranging from sending emails and editing landing pages to importing and organizing leads and sales assets. Subscribers also have access to pre-packaged content including emails, blog posts, social posts, e-guides, landing pages and sales playbook
Datto partners can learn more about the new MarketNow Concierge Services here.
About Mindmatrix:
Mindmatrix is a company offering Channel & Sales Enablement software. It stands uniquely differentiated in the marketplace by being one of the only companies providing a Single Unified Platform that offers PRM software, Direct Sales and Channel Enablement, channel Marketing Software, MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.
About Datto
Datto's mission is to empower the world's small and medium sized businesses with the best in enterprise-level technology. We do it by equipping our unique community of Managed Service Provider partners with the right products, tools and knowledge to allow each and every customer to succeed. It's an approach that's made us the world's leading provider of MSP delivered IT solutions. Datto is headquartered in Norwalk, CT, with offices worldwide. Visit https://www.datto.com for more information.
IT security software provider, ESET has chosen the Mindmatrix channel enablement platform to power its new partner portal, the ESET Marketing Center. The ESET Marketing Center provides access to ESET's partners and resellers in North America, through Mindmatrix, at no cost.
ESET partners can use the new ESET Marketing Center to brand content and resources, deploy email campaigns and manage their prospect database, all from one easy-to-use console offered by Mindmatrix. Once the partner sets up their profile, all assets are automatically co-branded and tracked back to the partner allowing them to review data and manage leads. Partners retain full control and privacy of their customer and prospect database. Mindmatrix is a complete end-to-end channel enablement platform comprising channel marketing automation platform, channel sales enablement and PRM.
Mindmatrix CEO, Harbinder Khera said, "At the core of driving channel partner relationship success is helping channel partners sell and market better. Partners are too busy working in the business to work on it. Vendors need to provide channel partners with ready-to-use tools and resources to help them build their brand in the local market. Mindmatrix is very excited to help ESET make their partners successful utilizing the ESET Marketing Center!"
Pittsburgh-based channel and sales enablement service provider, Mindmatrix introduces Salesforce Community add-ons that bring the Mindmatrix channel enablement tools to the Salesforce Community Portal, making it more powerful.
The integration brings Mindmatrix channel and sales enablement software platform's key modules such as playbook, training and certification, assets, channel reporting and enablement to the Salesforce Community Portal. The entire integration is compatible with Lightning Bolt, the technology vastly used by Salesforce in its Community portal.
The Mindmatrix platform already integrates with Salesforce CRM, providing salespeople with all the sales tools they need to close leads faster—right from the Salesforce interface. Launched in 2014, the Salesforce CRM integration happens at five levels—assets, playbooks, contacts, campaigns and operations.
Harbinder Khera, CEO, Mindmatrix says, "The launch of Salesforce Community Add-ons is in line with our core vision that for channel enablement to be successful and to build long lasting channel relationships, channel enablement tools have to be integrated with the partner environment. Vendors must take the tools to their partners, making easy for the partners to use them. The Salesforce Community Add-Ons do exactly that by bringing the core elements of the Mindmatrix platform into the Salesforce Community portal, seamlessly."
