Mindmatrix allows marketing teams to work more effectively and efficiently by offering them tools for improved visibility, personalized sales/marketing collateral creation, improved brand management, better lead generation and management, and excellent campaign management and reporting.

CORPORATE
MARKETING

CHANNEL
MARKETING

person

Chief
Marketing Officer

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Director of Marketing/
VP Marketing

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Marketing manager/
Channel marketing
manager

KEY CHALLENGES

1

Sales and marketing assets and campaign performance visibility

2

Sales and marketing asset usage visibility

3

Lead visibility

4

Ensuring the corporate brand is intact in terms of content, design and messaging

5

Managing the leads, keeping them engaged and ensuring the right ones are passed to sales and channels

HOW WE HELP?

visibilityVISIBILITY

  • Effectiveness of sales and marketing assets
  • Performance of sales and marketing campaigns
  • Usage of sales and marketing assets across all marketing and sales channels
  • Lead activities and behavior throughout the sales cycle

brand-managementBRAND MANAGEMENT

Tools for Version, brand & messaging control to manage your brand consistently across multiple marketing and sales channels

lead-managementlEAD MANAGEMENT

Engage in better lead management through automated lead scoring, lead nurturing, lead segmentation and lead routing

on-behalf-marketingON-BEHALF MARKETING

Send emails and update social media pages on behalf of your salespeople and channel partners. Work behind the scenes to help build their personal brand and relationship with clients to help them close more leads, faster.