Mindmatrix

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360-Degree Lead View

Mindmatrix tracks and studies lead behavior across various touch points including landing pages, social media, websites and other interactions that give you a complete prospect profile.Your sales networks know exactly what their prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded.This insight into lead activity helps your salespeople, reps and partners approach their leads better and sell faster.

Alerts and Notifications

Mindmatrix generates alerts via SMS and emails for your salespeople, channel partners, reps and dealers, helping them take the right action on time. A new lead signed up? Someone downloaded the pricing sheet? A lead requested a demo? All you need to do is specify the conditions in the platform and Mindmatrix will automatically send alerts to the concerned point of contact about it.

Analytics

Mindmatrix has a strong analytics and reporting functionality that cuts across various modules. You can get detailed reports and insight into various parameters such as

  • Asset effectiveness and usage: Learn which marketing and sales assets are most popular with your prospects, customers, salespeople and channel partners
  • Campaign effectiveness: Learn how your marketing and sales campaigns performed
  • Sales network performance: Find out how your salespeople and channel partners are doing. Get detailed reports on the leads they are handling or registered, get data on how soon they are closing, how many leads are dropping off, etc.,
  • Partner engagement: Figure out how engaged your partners are with your brand. Get insight into their activities such as whitepaper downloads, email opens, website visits, certifications sought, webinars attended, and more to gain a better understanding of your channel partner’s commitment to your business.
  • Training effectiveness: Evaluate training effectiveness with Mindmatrix's built-in visibility tools and metrics.
  • Complete lead and opportunitiy behavior: Get detailed reports of your leads and opportunities that help you make the right business decisions and adopt the most effective marketing and sales strategies to close leads.

Asset Approval and Expiry

Mindmatrix ensures your sales and marketing teams have access to the most recent version of the sales and marketing materials with its asset approval and expiration feature. Whenever an asset is created, you can program the system to prevent unauthorized use of the asset. When the asset approval option is turned on for an asset, your salespeople or channel partners won’t be able to use that asset until they get an approval from the administrator. This prevents unauthorized or incorrect usage of assets.

Similarly, if there is a time-bound asset, you can make the asset unavailable beyond a particular date by specifying an expiration date or a validity period for the asset. Use this feature to ensure you don’t send out tradeshow invitations or discount coupons that are past their dates. Also, when a new version of an asset is released, you can set a date for the older version so it is no longer accessible.

Asset Feedback and Rating System

Mindmatrix allows your salespeople and channel partners to rate the sales and marketing collateral you provide them with, for effectiveness. Rating the assets is simple and only takes a click. That way your marketing team gets a clear idea of what your sales networks like and don’t, which in turn helps them design and deliver materials that are more effective and are actually used!

Asset Personalization

With Mindmatrix you can personalize every bit of your marketing/sales communication. Sales presentations (PPTs), emails, sales brochures, and even web marketing materials like landing pages and websites can be customized for each prospect to allow a high level of personalized marketing and sales.

Asset Recommendation

Mindmatrix suggests the correct asset to your salespeople and channel partners to share with their prospects—the one that is most relevant and thus most likely to be effective, based on various factors. These factors include: the position of the buyer in the sales cycle, buyer behavior, buyer attributes and the opportunity. So, whether it is for the cold call or the introductory email, the right asset is served up for your salespeople.

Asset Reporting and Analytics

Mindmatrix compiles and analyzes data to create meaningful reports that help you understand what works and what doesn't—across multiple marketing and sales channels such as print, email, SMS, social media and web marketing. It also helps you determine which sales assets are most popular among your salespeople or channel partners by tracking asset usage accurately--Get reports as to which sales emails are most often used, which brochures are your sales team's favorite and which video is shared the most by your channel partners and so on. Then, use this information to channelize your marketing team's collateral creation efforts more productively.

Automated Lead-Routing

Mindmatrix offers smart lead segmentation and routing capabilities. Whenever a lead flows in at the corporate level, through whatever means, Mindmatrix automatically assigns it to a channel partner based on pre-set parameters specified by the vendor. These parameters include zip code, expertise, partnership levels or other attributes as specified the vendor at the corporate level. The platform also supports round-robin or priority routing. Our smart lists automatically segment your contacts into various groups—in real time, based on the pre-set conditions defined by you. Create smart lists based on ANY condition of your choice—prospect characteristics such as age, location, gender, industry vertical, etc…or prospect behavior, such as email opens, link clicks, website visits and more! Mindmatrix then automatically assigns these leads to your salespeople or channel partners and also send emails/SMS to the smart list contacts on their behalf.

Brand Management

Mindmatrix reduces the complexities of brand management that arise from using multiple touch-points. It serves as a single platform for all marketing/sales materials and maintains accuracy and consistency of brand elements ensuring that as each new marketing or sales piece is designed, all of your graphic and branding designs are properly replicated. Mindmatrix’s template-driven approach to sales and marketing material creation provides you with all the right branding tools that you'll need to ensure that your company's branding information is up-to-date and consistent in every single communication.

Business Planning

Mindmatrix offers multiple partner enablement solutions to help you engage and empower your channel partners to sell more. Our 30-60-90 model focuses on engagement, participation and partnerships to help dramatically improve your channel partner’s performance. Our partner enablement experts work with you to understand your channel sales model and then recommend the right partner enablement solutions to help engage your channel partners, build strong partner relationships and boost sales.

Content Syndication

Mindmatrix offers content syndication of sales and marketing assets to third party sites and partner portals for use at the local level. With its “on-behalf-of” functionality, Mindmatrix allows you to run campaigns and send out emails on behalf of your local channels. This means you leverage the capabilities of your internal marketing team while driving leads for your channel partners.

CPQ Engine

Mindmatrix's CPQ engine helps your channel partners create professional looking, co-branded, accurate sales quotes in a few clicks. By allowing you to specify every detail related to pricing including discounts, our CPQ engine is your answer to managing all price quote requirements easily while giving your partners the flexibility they need to make an impression on their customers.

CRM Integration

Mindmatrix integrates seamlessly with CRMs to ensure a smooth exchange of contacts and key lead data between your CRM and our sales enablement software. As of now, Mindmatrix integrates with 30+ CRM applications allowing users to share and manage the contacts between the two platforms, and also supports custom integration—meaning you tell us which CRM you are using and we can integrate Mindmatrix with that.

Lead Registration

Mindmatrix allows you to manage your lead registration process efficiently by creating an avenue where your channel partners can register new leads. You get to control the flow of leads to your channel partners and to approve every lead registration. No more channel conflicts as Mindmatrix lead registration module ensures no one wastes their time competing for the same customer. Once the lead has been registered, one channel partner will follow-up with the lead and the others will move on to other business. You can also use the information from the lead registration process as a metric to judge partner performance.

E-contract Signing

Mindmatrix supports electronic document and contract signing so your customers and channel partners can electronically sign contracts and agreements. E-contract signing is also supported in the app version so your deals can be formalized anytime, anywhere.

Email Automation

Get powerful email marketing tools that help you build amazing email campaigns that work to keep your brand on top of your prospect’s mind even when you are busy with other tasks. With Mindmatrix you can automatically personalize your emails, schedule well-timed email campaigns in the form of email drips, track email performance and get alerts when your recipients respond to them.

Guided Sales Solution Selling

Mindmatrix lets you build a guided sales process for your channel partners by allowing you to define the process flow for all types of leads and all the steps in your sales cycle. You can also detail which marketing and sales assets should be used at each step of the sales cycle and target that information by customer vertical, geographic region, or other criteria. By documenting processes, assets and playbooks, you can make it easy for new channel partners to sell your product/service.

Internal Playbooks

Sales enablement in the truest sense entails answering the three key questions that salespeople struggle with-- "What to say to prospects, when to say it and how to say it?" Mindmatrix helps you answer these questions and more with its playbooks feature. With Mindmatrix, you can create sales playbooks and share them with your direct salesforce or channel partners, in a single click. By mapping the sales and marketing assets to relevant stages of the buyer’s journey, Mindmatrix’s sales playbooks will help your corporate marketing teams provide your sales teams and channel partners with the right assets for each stage of the sales cycle.

Lead Generation

Mindmatrix offers multiple tools for lead generation including email marketing, print, web, social media and more! Mindmatrix allows you to truly engage in multi-channel marketing and sales campaigns by helping you pick the right medium, at the right time, to connect with your prospects and then offers you all the behind-the-scene information you need to close a deal.

Lead Nurturing

Mindmatrix analyzes lead behavior and helps you recognize the interest and engagement level of each prospect and then develop personalized lead nurturing programs that effectively drive leads from cold to warm and finally, hot. Nurturing leads with Mindmatrix is an easy and visual experience. Marketing can create the nurturing drips in 3 simple steps and run the lead nurturing campaigns on behalf of the salespeople. Engage in effective lead nurturing programs easily with Mindmatrix and stay in touch with leads through every stage of the sales funnel.

Lead Scoring

Mindmatrix’s lead scoring functionality develops a reasoned, relevant process for scoring leads, then ranks them based on various well-defined parameters such as lead behavior, lead characteristics and other custom conditions. With Mindmatrix, you get access to real-time, dynamic lead scores from prospect interactions across all avenues such as social media, blogs, websites, landing pages, emails, customer care centers and more. Gauge the interest level of your prospects better and refine your marketing and sales strategy accordingly. Focus on the leads most likely to yield optimum revenues. Decide which leads need to be pursued aggressively, which ones need to be cultivated and which ones are to be classified as cold. Mindmatrix’s lead scoring module is fully customizable, allowing you to create scoring criteria that fit your industry.

MDF Management

Keeping track of MDF distributed to multiple channel partners, for multiple different marketing needs, can be a hassle. With Mindmatrix, it is easy to manage your channel partners’ designated MDF. Your channel partners can apply for MDF funds via their partner portal on Mindmatrix and you can view their fund usage and approve or reject their MDF request. Always knowing which channels are spending MDF and what they are spending it on ensures that you make the most of your marketing funds.

Mobile Asset Access

Mindmatrix is equipped with iPhone and Android apps that provide you anytime access to your assets, even when you are on the move. Stay connected with your leads even when you are not in the office. Mindmatrix offers you a summarized look at top contacts and hot leads, keeps you cued into lead activities even when on-the-move and provides you with quick access to marketing and sales assets, campaigns, contacts and reports. Whether it’s an email, a sales playbook or a brochure, with the Mindmatrix app it is only a tap away!

On-behalf Marketing

Mindmatrix offers you a way to ensure your salespeople and channel partners are consistently pushing your products and services on social media and via emails without taking their focus away from their main task at hand—selling.The ‘on-behalf marketing’ module of Mindmatrix helps you send emails and update social media pages on behalf of your salespeople and channel partners. The whole process is as simple as A…B…C. While your sales team and channel partners are off selling, Mindmatrix works with you behind the scenes to help build their personal brand and relationship with clients to help them close more leads, faster.

Opportunity Management

Mindmatrix offers your channel partners all the tools they need when looking to convert an opportunity. With Mindmatrix, they can generate proposals in a few clicks using pre-approved templates, stay connected with leads throughout the sales cycle, get insight into critical lead activity, know which stage of the sales cycle they are in and make the next move accordingly. The best part, you get complete visibility at the corporate level!

Outlook/Gmail Plug-ins

Mindmatrix integrates seamlessly with Chrome and Outlook helping salespeople add a more personal touch to their interaction with leads. The synchronization can be done by downloading our plug-in. Once logged in, you will receive all notifications on your email account without having to log into your Mindmatrix account. This integration allows you to synchronize your email contacts, group contacts, new recipients and tasks to the Mindmatrix account. You can also access all Mindmatrix email templates and smart contact lists right from your email account. You can also track the response to the emails sent from your Outlook or Gmail accounts and generate reports on their effectiveness.

Partner Concierge Services

One of the reasons channel enablement programs don’t yield the expected results is because the partners aren’t as responsive. Providing your partner with a partner portal, training and certification programs, marketing and sales tools-- is one thing, while ensuring they actually use them is a whole different ball game. Your partners are too busy working in their business to work on it. They have multiple vendors, clients to meet with and a business to run. They don’t have the time or inclination to learn and work with the tools you provide them. Our sales and marketing concierge services ensure your investment in Mindmatrix channel enablement platform is fully utilized. We take care of tasks like platform set up, campaign running, contact imports, etc., so your partners can simply focus on what matters the most to them--closing their leads.

Partner Portal

Intelligent, intuitive partner portal from Mindmatrix brings your partners on the same platform as you. Mindmatrix provides the most comprehensive partner portal in the market that offers partner training & certification, lead registration & MDF management and tools for opportunity & lead management. Our partner portal integrates seamlessly with 3rd party applications such as ERP, ticketing systems and various CRMs. With Mindmatrix, you get a single sign-on partner portal with 15+ key features for better partner relationship management, partner marketing and partner engagement. Mindmatrix partner portal helps you drive greater adoption by integrating sales and marketing tools with the partner environment. Plus, you can get customized partner portal to suit your corporate branding in terms of look, feel and design.

Partner Recruitment Tools

Mindmatrix offers you various tools to help attract and recruit the right channel partners. Examples include landing pages and forms to attract partner sign-ups, lead (potential partner)scoring, segmentation and management, potential partner nurturing drips (emails/SMS), lead (Potential Partner)activity monitoring and triggers to make the right move at the right time.

Personalized Sales Presentation

Mindmatrix allows salespeople to create sales presentations, customized for each prospect, in a matter of seconds. Mindmatrix adopts a template-based approach to sales presentation creation—meaning, the marketing team creates the sales presentation and programs the template to reflect the salesperson’s information automatically. The salesperson can further customize the presentation for their lead by answering a couple of key questions related to their prospect.

Playbooks

Sales enablement in the truest sense entails answering the three key questions that salespeople struggle with-- "What to say to prospects, when to say it and how to say it?" Mindmatrix helps you answer these questions and more with its playbooks feature. With Mindmatrix, you can create sales playbooks and share them with your direct salesforce or channel partners, in a single click. By mapping the sales and marketing assets to relevant stages of the buyer’s journey, Mindmatrix’s sales playbooks will help your corporate marketing teams provide your sales teams and channel partners with the right assets for each stage of the sales cycle.

Product Catalog Generation

Create product catalogs easily using the Mindmatrix product database feature. Store all the information related to your products/services in the Mindmatrix product database and use it to generate product catalogs quickly. Plus, since the information in catalogs will be pulled from the database, any change to the information in the database will automatically reflect across all your marketing and sales collateral, allowing for easy modification of data as required, thus saving time and eliminating re-work and reproduction costs.

Product Database Syndication

Mindmatrix is equipped with product database functionality. The product database is a collection of all information related to your products/services. It acts as a central storage for the visual and textual content that is used in your marketing or sales collateral. You can add product/service data (including text and images) as database records into the Mindmatrix platform. Since the information in your marketing and sales collateral will be pulled from the database, any change to the information in the database would automatically reflect across all your marketing and sales collateral, allowing for easy modification of data as required, thus saving time and eliminating re-work and reproduction costs.

Project & Account Based Selling

Mindmatrix allows you to engage in project and account based selling effectively. Mindmatrix offers prospecting tools and personalized messaging options that your sales teams and channel partners can use to reach out, not only to the initial lead, but also to all possible decision makers in the prospect company.

Proposal Generation

Proposal generation can be a time-consuming task for your salespeople. Drafting the cover letter, reaching out to various teams for the right assets (e.g. brochures, images, pricing sheets, etc.) and constantly following up on proposals sent, slows your salespeople down and takes their focus off selling. With Mindmatrix, your salespeople can generate complete customized proposals, all in a few clicks AND get alerts and notifications upon their prospect’s response to them.

Role-based Asset Access

Mindmatrix offers role-based access to assets, so, you can decide who gets to access or edit your marketing and sales assets. For example, limit salespeople's or channel partner's ability to edit email text or change images. This feature ensures your marketing and sales assets adhere to the corporate branding and messaging standards.

Sales Prospecting and Collaboration

Mindmatrix tracks and studies lead behavior across various touch points including landing pages, social media, websites and other interactions that give you a complete prospect profile.Your sales networks know exactly what their prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded.This insight into lead activity helps your salespeople, reps and partners approach their leads better and sell faster.

Social Media Automation

Mindmatrix provides you with powerful social media automation tools which simplify and quantify your social media efforts. Get access to social lead generation and prospecting tools that help you connect with quality leads easily. With prospecting made easy, you can spend more time selling!

Template-based Asset Creation

Mindmatrix enables salespeople and channel partners to easily find and personalize the appropriate sales and marketing assets, while marketing still controls the branding and limits what salespeople/channel partners are allowed to personalize. This allows salespeople and channel partners to help themselves so marketing teams can spend more time creating new materials and campaigns.

Training and Onboarding

Get all the tools you need to build powerful sales and partner training and onboarding programs. Sales and partner portals, automated certification programs and training playbooks let you provide your salespeople and channel partners with an excellent, well-guided training and onboarding experience. Our built-in visibility tools and metrics make it easy to evaluate the training’s effectiveness. Mindmatrix allows you and your sales networks to see where they stand in terms of their sales goals. All sales goals become clearly measurable with Mindmatrix. The results of every sales activity can be quantified—whether it’s a tradeshow, an email campaign or a social media sales campaign, Mindmatrix offers a way to measure its effectiveness.