Did you know that about 80% of the leads you drop do eventually make a purchase? These results clearly indicate you must adopt different tactics towards this 80%! Mindmatrix channel marketing automation software can help you engage in tactful lead prospecting practices and nurturing programs which help you close even the most unlikely of leads—easily.
Here's how it works:
Mindmatrix provides you with a real-time, 360-degree view of your prospects, allowing you to engage in smart lead prospecting—you know exactly which email they opened, which link they clicked, or which web page they visited- so you can adjust your sales approach as needed.
You know that in order to influence buying decisions in your favor, your salespeople/channel partners need to be in constant touch with their leads. However, it becomes difficult to strike a balance between hot leads and leads that are not very far ahead in the sales cycle. And with limited time in their hands, your salespeople tend to focus on leads that are closer to buying. The lead prospecting campaigns created using Mindmatrix channel marketing automation software are intelligent and dynamic- automatically adjusting to specific prospect behavior and attributes. For example, an email thanking the prospect for their interest will automatically follow if they download a whitepaper
Mindmatrix channel marketing automation software allows you to create intelligent prospecting programs that allow you to nurture your leads till they become warm enough for an actual interaction with your sales channels.
Our lead nurturing module is simple, visual and easy-to-use. Marketing can create the nurturing drips in 3 simple steps and run the lead nurturing campaigns on behalf of the salespeople. And…when the leads warm up enough, they will be automatically shared with the sales team. Mindmatrix channel marketing automation software allows you to create multi-step, multi-channel lead nurturing programs using various media, such as emails, e-books, print, social media, web-based landing pages, and more!
While you can share any media type (PDF, PPT, web pages, videos) through your lead nurturing drips, Mindmatrix Channel marketing automation software gives you a choice of two avenues when it comes to creating the nurturing programs—SMS and email, so you can choose the one that works best with each prospect.
Our channel marketing automation software ensures that you stay in touch with your prospects—at the right times and through the right medium-allowing you to close more leads, faster.