At many companies, corporate marketing programs are not fully aligned or integrated with channel initiatives. This can result in inefficient use of corporate marketing resources, constrain the ability of channel teams to support partner programs, and worse, exacerbate the distribution of customer-confusing communication of misaligned messaging or off-brand representation. This webinar discovers how modern partner relationship management solutions help companies maximizing the ROI of their corporate and channel marketing program.
Bridging the Channel Gap: How Corporate Marketing Can Align Activities With Channel Programs
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