Salespeople spend a lot of time looking for the right assets to share with prospects, when in fact, they should be selling. And what’s worse, in the end, it is difficult to say whether the right asset was located, shared or if it was effective.
Mindmatrix sales automation software makes this process easy and more efficient through its asset recommendation engine. Mindmatrix’s asset recommendation engine suggests the correct asset—the one that is most relevant and thus most likely to be effective, based on various factors. These factors include: the position of the buyer in the sales cycle, buyer behavior, buyer attributes and the opportunity.
So, whether it is for the cold call or the introductory email, the right asset is served up for your salespeople.