Sales & Channel Enablement Leader Mindmatrix to Host the First Ever Sales Enablement Event in Pittsburgh

The event will focus on maximizing revenue generation through direct and indirect sales channels. #PGHSalesEvent2016

SEPTEMBER 21, 2016 : Mindmatrix announced today that it will be sponsoring and hosting the first ever sales enablement event in Pittsburgh. The Pittsburgh Sales Enablement Event 2016 will be held on Wednesday, November 2nd, 2016 at The Sheraton Pittsburgh Hotel at Station Square. The event will be held between 11:00 am and 2.30 pm and includes a complimentary lunch.

The critical topic of discussion at the event will be about the maximization of revenue generation through direct and indirect sales channels. Presentations will touch upon how companies can drive sales by aligning their sales and marketing better and how they can benefit from having a repeatable, guided sales process in place.

The event targets CMOs, CXOs, CEOs, Directors and VPs who are in charge of sales, marketing, and/or operations at both the direct and the channel level.

Peter Ostrow, Research Director, Sales Enablement Strategies, SiriusDecisions will be the keynote speaker at the event. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. In addition, Mindmatrix is bringing in 4 leading industry experts to present at the event. They are: Jarrod Upton, VP, Guidance and Financial Planning, United Capital; Greg Gendron, VP, Marketing, Black Box Network Services; Shannon Greg, Director of Sales Operations, Teletracking Technologies and Gus Vasilakis, VP of Sales, Ciena

Speaking of the Sales Enablement Event, Harbinder Khera, CEO, Mindmatrix, said, "We're excited to have this event in Pittsburgh that brings sales & marketing leaders come together to discuss the best practices and on-going challenges in marketing and how to overcome them. This event will help companies align sales and drive focus on revenue generation through direct and indirect channels."

Register here to get complimentary passes for for the #PGHSalesEvent2016.

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Mindmatrix to Exhibit at Autotask Community Live 2016 – Booth #11

Mindmatrix & Empower to share their success story at the Autotask Community Live in September 2016

AUGUST 31, 2016 : Mindmatrix today announced it is exhibiting at The Autotask Community Live, 2016 to be held at The Diplomat Resort & Spa in Miami, FL on the 25th through 27th of September. Matthew Connolly, MSP Sales & Marketing Enablement Expert from Mindmatrix, will be present at the show.

Accompanying Matt will be Peter Johns, Director of Sales and Business Development at Empower Information Systems. Empower offers fully-managed IT services to small- and medium-sized businesses. Empower had never maintained a dedicated marketing staff, but as the company matured, they saw the need for a plan to engage customers and approached MindMatrix a couple of years ago. MindMatrix enabled Empower to both generate and nurture their leads until the customer was primed for the sales pitch. Since then, there has been no looking back. Peter will be sharing the Empower-Mindmatrix success story at the Autotask Community Live 2016. Matt and Peter will also be making a joint presentation that will focus on how MSPs and IT service providers can increase their sales revenue by truly understanding the modern buyer's journey. With its focus on MSP and IT service provider enablement, the presentation will also highlight the role technology can play in boosting their bottom line.

Matt knows from his experience that most MSPs and IT service providers are too busy helping their clients with their IT infrastructure to find the time needed to engage in effective sales and marketing activities. "They are too busy working in the business to focus on the business, and this ultimately hampers the growth of their own revenues," said Matt. "ACL offers a great opportunity to educate MSPs, IT Vendors, ISVs, VARS etc., about the unique value offered by Mindmatrix's MSP-IT Advantage Program and explain how they can scale up their marketing and sales efforts to drive their business with a minimal investment of time and money."

Over the years, Mindmatrix has helped over 100 MSPs and IT service providers become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Under its MSP-IT Advantage Program, Mindmatrix offers Managed Service Providers, VARs integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

To secure an appointment with Mindmatrix at the Autotask Community Live, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 11 during the show..

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Mindmatrix's Channel Marketing Software Now Offers Asset Approval and Expiration Feature

Helps ensure sales and marketing networks have access to the most recent version of assets.

AUGUST 16, 2016 : Mindmatrix recently made 'Asset Approval and Expiration' a part of its sales and marketing automation platform with the goal of assuring the most accurate usage of every asset.

The asset approval feature allows the asset creator to ensure the asset cannot be used without their consent. When the asset approval option is turned on for an asset, salespeople or channel partners won't be able to use that asset until they get an approval from the administrator. This prevents unauthorized or incorrect usage of assets.

The asset expiration module ensures time-bound assets are made unavailable beyond a set date by allowing the creator to specify an expiration date or a validity period for the asset. This feature ensures time-bound assets such as tradeshow or webinar invitations or discount coupons that are past their dates, are not accidentally shared. Also, when a new version of an asset is released, the creator can set an expiration date for the older version so it is no longer accessible.

Harbinder Khera, CEO, Mindmatrix says, "Companies often discover their salespeople and channel partners are using outdated or distorted versions of sales collateral. Also, in a bid to personalize or localize their sales communications, channel partners and salespeople end up creating multiple versions of the sales materials and start using it at individual levels. This poses a challenge for corporate marketing teams. They can never be 100% sure that all their sales networks have access to the most recent version of all the sales and marketing materials. Mindmatrix marketing automation software's asset approval and expiration feature makes sure they don't have to worry about salespeople and channel partners not using the latest and most accurate versions of sales and marketing assets".

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Mindmatrix Channel Enablement Software's CRM Integration makes CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations

Mindmatrix – The integration virtually eliminates any need to switch between the two platforms

JULY 29, 2016 : The Mindmatrix sales enablement platform now integrates with most leading CRM and PSA applications, making it simpler for salespeople and channel partners to communicate with their leads. The CRM integration offered by Mindmatrix happens at six levels—assets, playbooks, contacts, campaigns, proposals and operations.

On the contacts front, the integration allows for bi-directional lead and opportunity data synchronization. Users can view opportunity/lead data from Mindmatrix right in their CRM platform and vice-versa. The integration allows for flexible data syncing ranging from once per day to as frequent as every 10 minutes.

MM-CRM integration allows users to engage their leads via lead nurturing campaigns from their CRM portal without switching to the MM platform. Even the web leads are pushed to the CRM application automatically from Mindmatrix once they reach a pre-set score/interest level.

The integration extends Mindmatrix's 360° prospect view capability to the CRMs, offering users an all around view of their prospects. Alerts about significant lead behaviour are displayed in the CRM as well. By integrating the module, assets can be personalized and custom reports can be generated within the CRM application. This eliminates the need for salespeople to navigate back to the sales enablement platform in order to select an asset.

Mindmatrix-CRM integration also brings the sales playbooks to the CRM interface by providing personalized sales presentations and proposal creation within the CRM's application.

Harbinder Khera, CEO, Mindmatrix, says, "One of the key factors behind a reluctance about adopting a sales enablement program is the salespeoples' need to switch back and forth between the CRM and the platform. This enhancement will drive a greater adoption of the Mindmatrix software by sales professionals because the Mindmatrix-CRM integration saves time. I am sure that this move will surely be appreciated by sales professionals who will now have the convenience of using the CRM to perform all their sales tasks."

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Mindmatrix to Exhibit at CompTIA ChannelCon 2016 – Booth #301

Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP|IT Advantage Program at the IT Industry's premier conference for collaboration, education and networking in Hollywood, FL. #ChannelCon16

JULY 19, 2016 : Mindmatrix today announced it is exhibiting at CompTIA ChannelCon 2016 "Breaking Boundaries," the premier collaboration, education and networking event for IT vendors, distributors and channel partners, August 1-3 at The Diplomat Resort & Spa in Hollywood, FL.

Several Mindmatrix executives will be participating in the Technology Vendor Fair and are looking forward to the event as an opportunity to engage with hundreds of IT professionals and have a dialogue on the power of sales and channel enablement, and the unique value offered by the Mindmatrix MSP-IT Advantage Program.

Harbinder Khera, CEO and founder of Mindmatrix, says "The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and drive more sales with the channel sales model. This event is an excellent platform for us to showcase our MSP-IT Advantage Program which helps them do that effectively."

According to Khera, most IT service providers and MSPs, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. "They are too busy working in the business to focus on the business." Mindmatrix's CEO believes the CompTIA conference to be a great platform to not just showcase Mindmatrix offerings, but also to understand the current challenges faced by IT service providers—one of Mindmatrix's core customer groups.

Over the years, Mindmatrix has helped over 100 MSPs become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Under its MSP-IT Advantage Program, Mindmatrix offers Managed Service Providers, VARs integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

"CompTIA ChannelCon attracts the industry's best and brightest minds, delivering exceptional business value through high-impact training, educational sessions, industry panels, keynotes, networking opportunities and working groups on the most important topics and trends affecting the technology industry," said Kelly Ricker, senior vice president, events and education, CompTIA. "We're delighted to have Mindmatrix demonstrate its success and share market perspective with this year's ChannelCon attendees."

Hosted annually by CompTIA, ChannelCon is attended by technology vendors, distributors and solution providers, as well as industry influencers, press and analysts from across the IT channel.

To secure an appointment with Mindmatrix at ChannelCon, please email sales(at)mindmatrix(dot)net or call 412-381-0230. Event attendees are encouraged to visit Mindmatrix at booth number 301 during the Technology Vendor Fair.

About CompTIA -

The Computing Technology Industry Association (CompTIA) is a non-profit trade association serving as the voice of the information technology industry. With approximately 2,000 member companies, 3,000 academic and training partners, 80,000 registered users and more than two million IT certifications issued, CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. To learn more, visit CompTIA online, Facebook, LinkedIn and Twitter.

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MSP Company Crexendo Sees a 30% Hike in Partner Engagement with Mindmatrix Channel Enablement Platform

Mindmatrix helped Crexendo onboard new channel partners and sales reps and truly equipped them for sales success

JUNE 24, 2016 : Crexendo Inc., a full-service cloud solutions provider that delivers critical voice and data technology infrastructure services to the small, mid-size and enterprise level markets has signed up with Mindmatrix for sales and marketing enablement of its 150+ direct and channel partners.

Mindmatrix helped Crexendo consolidate their sales and marketing messaging and ensure that their story was being communicated effectively. It helped them onboard new channel partners and sales reps and truly equip them for sales success. With the Mindmatrix channel enablement platform, Crexendo's channel partners get complete sales and marketing support throughout the buyer's journey. After deploying Mindmatrix, Crexendo enjoyed improved visibility into their channel partner's sales cycle and opportunities while the Mindmatrix platform also served as a single storage point for all of Crexendo's marketing and sales assets, allowing their partners to co-brand them. With Mindmatrix, Crexendo can target their channels better and dominate mindshare. They quickly saw a 30% increase in partner engagement, 75% improvement in asset consumption, and 15% rise in partner recruitment.

Harbinder Khera, CEO, Mindmatrix says, "Crexendo was looking to move beyond simple point solutions. They wanted a complete, end-to-end, lead-to-revenue solution embraced by a single platform they could use for both direct and channel sales. Mindmatrix offered Crexendo a channel enablement solution that helped them achieve increased ROI on a single, holistic platform."

Cassandra Anderson, Director of Channel Sales for Crexendo stated, "We know that to build long-lasting, profitable and engaged channel relationships and to dominate mindshare, we should be delivering overall business value and Mindmatrix's channel enablement platform helps us do that. It offers us ways to help our channel partners expand their business which spells success for us."

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Mindmatrix Sales Enablement Software Now Offers Seamless Integration with Chrome to Make Lead Prospecting Even More Powerful

Mindmatrix's Chrome plug-in allows users to procure email IDs from six platforms in a few clicks.

JUNE 15, 2016 : MindMatrix, the Pittsburgh-based channel and sales enablement software company, has made an exciting new upgrade to its sales enablement platform that brings powerful prospecting functionalities to it. The Mindmatrix platform already offers lead prospecting tools to help direct and indirect sales networks, and this latest upgrade only makes them more powerful.

Mindmatrix is now equipped to extract email IDs from six platforms, including LinkedIn, Twitter, Facebook, Autotask, Connectwise, Salesforce. The prospecting tool is most powerful on LinkedIn, providing users with ANY LinkedIn profile's email ID, regardless of their connection level to the user. The tool automatically updates the LinkedIn contact in the Mindmatrix platform, pulling their name, email ID, company name and any other contact details that their LinkedIn profile holds. The system works the same way for LinkedIn groups. For leads on Twitter, Facebook and other platforms, the prospecting tool pulls the email ID and adds it to the user's contact database in Mindmatrix.

Harbinder Khera, CEO, Mindmatrix said, "The days when people used to purchase 'ready-to-use, verified' contact lists are slowing fading away. Companies are realizing that social media accounts are more likely to have the most recent contact details. Social media is taking over as people are more open to sharing genuine contact information on social profiles. At Mindmatrix, we realized that simply having the best lead nurturing or prospecting tool is not enough. You also need an accurate prospect database. Mindmatrix's Chrome plug-in is an attempt to leverage this goldmine of prospect information available on social media and other platforms, thus ensuring our users the best results for their sales and marketing campaigns."

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Mindmatrix Invited to Talk About Channel Sales Enablement at the Upcoming Channel Chief Conference Series

The Channel Visionaries Summit will have Mindmatrix's Channel Enablement Expert as a keynote speaker

MAY 31, 2016 : Mindmatrix's channel enablement expert Russ York will be talking about the core element of channel enablement success--Channel Sales Enablement. Mindmatrix is a gold sponsor at the upcoming Channel Chief Conference to be held on June 2nd & 3rd at Santa Clara Marriott, CA.

The conference offers channel related thought leadership and networking opportunities and is also a great forum to learn more about the latest developments in channel sales and marketing enablement sphere.

Russ is excited at the opportunity to make a case for channel sales enablement at the Summit. "While channel marketing platforms do a decent job offering marketing support to channel partners, investing solely in a channel marketing tool won't cut it.", he says. According to Russ, what channel partners really want is a tool that will help them walk the last mile confidently to close their leads--or as Russ calls it, 'Solid support with tools that help channel partners sell'.

Russ echoes Mindmatrix's belief that for the channel sales model to work, companies need to support their channel partners throughout the entire buyer's journey. "Channel partners want guided sales processes, tools that take the guesswork out of what to say, when to say it and how to say it.", says Russ. He says this kind of a step-by-step guidance is what channel partners need at every stage of the sales process. "And, they also want the ability to reach out to leads at the local level, personalizing the offering as one of their own. This is what it comes down to: Channel Sales Enablement makes it easier for channel partners to sell," he adds.

Russ York will be presenting on Channel Sales Enablement, the Missing Link. Russ's presentation will touch upon why most channel enablement strategies fail and how companies can enable their channel partners better so that they quickly become revenue drivers for them.

Catch Mindmatrix at the Channel Chief Conference on June 2nd & 3rd at Santa Clara Marriott, CA to learn more.

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Mindmatrix Upgrades Its Channel & Sales Enablement Software to Include Exciting New Features

The email editor of the channel & sales enablement software makes it easier to create customized email templates

MAY 25, 2016 : Today, Mindmatrix announced a major enhancement to its channel and sales enablement software which will work to improve user experience greatly. This enhancement is for the email marketing module of the platform. The enhanced email editor makes it easier for users to design personalized email marketing templates.

The new email editor "Can turn anyone into a designer", making it very easy to create high-impact email campaigns. Here's an overview of just a few of the improvements you'll enjoy:

Introducing Smart Objects

'Smart objects' are dynamic elements that allow users to drag and drop popular features into email templates. They include a variety of text blocks, pictures and even call-to-action (CTA) buttons. Users can customize and even copy existing smart objects and replicate them across a template, splitting text into multiple columns and rows with just a couple of clicks.

Support for mobile-optimized emails

Any templates created using the new email editor are optimized for viewing on mobile devices automatically. Users can now quickly create, edit, and design mobile-friendly email campaigns with ease.

Easy-to-access Images

The upgraded email editor is also integrated with the Mindmatrix platform's image gallery and helps users search, filter and find the exact image they need right from the email editor.

User-friendly Personalization

Even without advanced training, users can add standard company headers and footers to any new email they create, in just one click. These headers and footers take advantage of Mindmatrix's powerful personalization engine to customize emails for channel marketing and sales.

Harbinder Khera, CEO, of Mindmatrix says, "The whole idea behind the Mindmatrix platform is to make it easier for salespeople and channel partners to sell. And, one way to do that is by reducing their dependency on corporate marketing teams, so that every salesperson has what they want when they want it. Our new editor does just that on the email front. Salespeople and channel partners can now easily create email templates of their choice in a couple of mouse clicks. That's one step closer to making it easier for them to sell."

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Mindmatrix Users Can Now Engage in Account Based Selling and Marketing Using the Mindmatrix Platform.

Mindmatrix sales enablement platform offers tools that help companies reach out to all of the decision-makers with the right messages at the right times.

APRIL 29, 2016 : Mindmatrix users can now engage in account based selling and marketing using the Mindmatrix platform. The account based approach to sales and marketing will help make their sales and marketing more effective. Mindmatrix offers all of the tools a firm will need to engage in account based selling.

Explaining the concept of account based selling, Harbinder Khera, CEO, Mindmatrix mentioned, "Account based selling involves adopting a global approach to a lead. Under the account based selling concept, when a lead comes in, you don't go after them blindly. Instead, you look at them holistically, taking into account their role in their company, their role in the decision making process and then develop targeted marketing and sales messages not just for them, but for others in the same company who may be a part of the sales cycle. Account based selling is a revolution in B2B sales as it has brought with it a whole new approach to selling. This approach is especially useful in cases where more than one lead has come from the same company. An account based approach to sales ensures that your company's messaging stays consistent and intact--irrespective of who is pitching to whom."

According to Harbinder Khera, the fast evolving nature of the B2B sales cycle is the reason for this shift from lead-based selling to account-based selling. Harbinder believes that with the buyers becoming more powerful, better informed and having information at their fingertips, there's a need to convince not just the one lead that flows in, but the entire set of decision makers from the organization before you can close the lead. Mindmatrix's sales enablement platform allows businesses to do that by offering them a seamless view of their prospects across the spectrum and allowing them to engage in personalized, one-on-one sales and marketing communication with them.

Harbinder further explains, "With Mindmatrix, you can engage in account based selling at every stage. For example, a lead visits our site and expresses interest in our sales enablement tool. Mindmatrix offers prospecting tools that the sales team can use to reach out not only to the one initial lead, but also to all possible decision makers including the CFO, CTO, and the CEO. Mindmatrix also offers personalized sales and marketing playbooks which allow our salespeople to speak their language. That means, if they are pitching our product/services to the CFO of a company, they will be speaking of benefits in terms of revenue, ROI and numbers, whereas if you were pitching it to the sales team, they would be talking about the benefits Mindmatrix offers in terms of closing leads."

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Mindmatrix's channel marketing software now offers improved channel visibility and engagement tools

Vendors with Mindmatrix can easily assess the interest levels of their channel partners and get a detailed view of partner's sales and marketing activities

APRIL 14, 2016 : Mindmatrix partner marketing platform introduces superior channel partner engagement and visibility. Going beyond the typical partner management tools, Mindmatrix now offers vendors an in-depth insight into channel partner activities such as whitepaper downloads, email opens, website visits, certifications sought, and webinars attended, which let vendors gauge how their channel partners interact with their business. Vendors can now see which assets their channel partners are using with what prospects, at what stages of the sales cycle. Vendors also get access to partner sales and marketing campaign analytics, MDF usage details and can even engage in sales and marketing campaigns on behalf of their channel partners.

Harbinder Khera, CEO, Mindmatrix says, "All vendors agree that engagement and visibility are critical to the success of channel partner relationships. However, attaining the desired channel engagement level seems like an elusive goal. In fact, according to an IDC survey, 69% of all channel partners are inactive. At Mindmatrix, we believe that the desired level of channel engagement cannot exist if there's lack of clear channel visibility. Our channel marketing platform helps vendors attain that elusive goal by offering real-time, 360-degree partner view and analytics. With Mindmatrix, vendors can see much more than the standard channel partner pipeline. They will get information about the marketing and sales campaigns their partners engaged in, utilization of MDF, certification program sign-ups, etc. Understanding the channel engagement index allows vendors to make informed channel partner management decisions. Mindmatrix's channel partner monitoring tools offer vendors a deeper realization of their channel partner's commitment to their business."

Laz Gonzalez, Group Service Director, Channel Strategies at SiriusDecisions says, "Suppliers can no longer afford to take a build-it-and-they-will-come approach when it comes to the tools and processes they ask partners to use. Our research shows suppliers are doubling-down their resources to drive better engagement with their partners. This begins with activating partners through a strong onboarding process and later measuring their vibrancy using solutions like MIndMatrix's to get that 360 view."

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Mindmatrix's Sales Enablement Software Now Offers Asset Rating Feature

The end users of assets created using the Mindmatrix sales enablement software can now provide instant feedback to the marketing team through the asset rating system.

MARCH 18, 2016 : Mindmatrix users can now rate the sales and marketing assets created in the Mindmatrix platform. This new feature adds a new level of enablement and effectiveness in the asset creation feature. The Mindmatrix collateral module allows companies to build powerful sales and marketing collateral including landing pages, social media and email campaigns, sales presentations, etc., at the corporate level and then share them with their channel partners and salespeople. This new rating feature helps companies track the performance and effectiveness of their sales and marketing assets. After they use an asset, the salespeople and channel partners are prompted to rate the assets on a scale of 1 to 5, lowest to highest.

This asset rating system is a new method to get immediate feedback about the asset from the user's perspective. The development team at Mindmatrix believes this enhancement is the answer to questions like--Did the salespeople like the look and feel of the template? Was it easy to locate and customize? Did it really meet the needs of the prospect at a particular step in the sales cycle? Rating the assets is simple and only takes a click. This feature will help marketing teams get a clear idea of what the sales channels like and don't like, which in turn helps corporate marketing departments design and deliver materials that are more effective and will actually be used.

Harbinder Khera, CEO, Mindmatrix says, "It is a known fact that more than 90% of collateral generated by marketing for sales is not found useful by the salespeople. They either virtually trash it all together by not using it at all, or try to edit them to suit their needs, which often leads to damaged brand standards. The focus at Mindmatrix, right from the start, has been to minimize this sales-marketing discord. Our first product, Vision, released 18 years ago introduced template-based marketing and sales collateral creation. Today, even as the Mindmatrix platform has grown to be bigger and better, encompassing a lot more than collateral creation, this addition of the asset rating feature is a testimony that we have not lost track of our primary goal--complete sales and marketing alignment."

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Mindmatrix Unveils Redesigned, Updated Corporate Website

The channel sales enablement leader upgrades its website content and look and feel to match their new product positioning

MARCH 10, 2016 : Mindmatrix today announced the launch of its updated and redesigned website, http://www.mindmatrix.net. The updated site is in line with Mindmatrix's revised product positioning. In comparison to the earlier version that focused on sales enablement, this version offers a more complete view of Mindmatrix's offerings. The redesigned site is also responsive (mobile friendly), more attractive and easier to navigate.

Keeping Mindmatrix's 'Customers first' philosophy in mind, the new website design and content is centered around the website visitors. The site navigation is such that even a first-time visitor will intuitively know where to look to find the information they need. The site has pages dedicated to each of Mindmatrix's core customer personas--direct sales, channel sales, channel marketing, channel management and corporate marketing, to name a few. The site also provides detailed information about how Mindmatrix sales, channel and marketing automation software can be applied across various industry verticals including manufacturing, hi-tech, finance, insurance, real estate and more. Apart from the above, the site talks about each of the 36 features of the Mindmatrix Sales Enablement Platform in detail, with one page dedicated to each feature.

Harbinder Khera, CEO, Mindmatrix said, "This is the fourth time we have upgraded our site 100%. In the last 18 years, Mindmatrix has evolved as a company and also as a platform. We have grown from a simple email marketing automation tool provider for real estate companies to a sales, channel and marketing enablement solutions and services leader across multiple industry verticals and that meant making corresponding changes to our website at each milestone. The new site is more comprehensive and offers information about everything that we do for everyone. Symbolically speaking, the new site is just like the Mindmatrix of today--complete in all aspects, yet easy to navigate and use. I hope our site's new version is loved as much as its older versions."

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Mindmatrix's Channel Marketing Software Now Offers Webinar Syndication

The module helps corporate marketing teams engage in improved webinar marketing and webinar lead management at local levelst

FEBRUARY 27, 2016 : Mindmatrix users can now syndicate their webinars with the Mindmatrix platform and make their webinar marketing more attractive and effective. Mindmatrix's webinar syndication module allows companies to build powerful landing pages and email campaigns at the corporate level for promoting their webinars, customize them for their channel partners/sales teams and also send them to their end audience on behalf of their channel partners and salespeople.

Besides making the webinar marketing task more effective, Mindmatrix also makes it easy to manage webinar leads by automatically routing the webinar registrants to the right channel partner/salespeople based on predefined rules. The module also synchronizes contacts between the webinar portal and the Mindmatrix platform in real-time, thus enabling companies to target the webinar registrants in other marketing/sales campaigns without having to import their contact information from the webinar platform.

Harbinder Khera, CEO, Mindmatrix says, "Webinars are a great way to attract qualified leads and the Mindmatrix webinar integration module makes your webinars even more effective at lead generation. Generally, companies engage in webinars at the corporate level. Most of the marketing for the webinar happens through the corporate marketing department. Most often, an email invitation for the webinar goes to the company's channel partners who then forward the emails to their leads. The disadvantage with this chain of communication is that somewhere down the line it loses the personal touch. This is where Mindmatrix comes into the picture. We wondered how it would be if companies could promote their webinars to their end leads at the local, channel partner level. The answer was--Powerful. That kind of webinar marketing would be powerful. And that caused our webinar syndication module to come into existence. "

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Mindmatrix Partners With Crexendo to Support their Resellers

The Channel sales enablement leader launches a new channel partner program for Crexendo resellers

FEBRUARY 19, 2016 : Mindmatrix announced that it is partnering with Crexendo to support their resellers with a new Channel Partner Program. This program will help Crexendo resellers enable their sales teams to sell more through the enabling power of Sales Playbooks, Social Media automation, and much more.

Unlike a generic partner support program where all that channel partners ever receive are probably a bunch of sales and marketing materials to push the services/products of the parent company, the Mindmatrix-Crexendo channel partner program is devised to support channel partners throughout the sales cycle. Starting from the onboarding process, resellers receive Sales Playbooks covering everything they need to truly understand the best sales practices that will drive Crexendo sales. They get automated social media marketing tools to be sure they can be active on this critical sales platform without draining sales and marketing resources, as well as lead generation, nurturing tools and much more.

Mindmatrix is also joining Crexendo at the upcoming 2nd Annual Crexworx Conference in Scottsdale, AZ, February 21-23, 2016. The new Channel Partner Portal will be officially announced at the Crexworx Conference.

Cassandra Anderson, Director Channel Sales for Crexendo stated, "Partnership tools, such as our new Channel Enablement Portal from MindMatrix, will help our channel partners grow their business. We feel that delivering overall business value strengthens our partnerships and will increase long-term partner engagement and mindshare."

Harbinder Khera, CEO, Mindmatrix believes that this is a win-win for everyone. "It's just one more example how Mindmatrix is helping firms enable their channel partners and resellers to drive revenues to new levels. We want to take this channel partner program to multiple industry verticals and help companies engage their channel partners better and sell more," he said.

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Appreciating 18 Years in Business: Channel & Sales Enablement and Marketing Automation Leader, Mindmatrix is Now an 'Adult'

The Sales & Channel Enablement and Marketing Automation company says it is now ready to have a "Mature" conversation on the topic with the market

JANUARY 28, 2016 : Mindmatrix Inc., a leading provider of sales enablement and marketing automation solutions completes 18 years in business this year. In the last 18 years, Mindmatrix has scripted a remarkable story of growth. Founded in May 1998, the company's focus at that time was "solution selling" via SolveIt.com. The idea behind solution selling is to educate prospects about how different products and services come together to solve a specific customer problem; ultimately helping companies sell more. In December of 1999, Mindmatrix added 3200 channel partners using the company's ChannelIT platform that used the SolveIT approach for channel partners. The ChannelIT platform provided manufacturers the ability to share solutions with all of their direct and indirect channel partners. As the company expanded and their knowledge base grew, so did their foray into various new verticals, including real estate and franchises. By 2002 the company had over 750 real estate and franchises with over 30,000 agents worldwide using the Mindmatrix sales enablement software.

Today, Mindmatrix has grown from a small firm of 5 employees to a large company with over 150 employees stationed across the globe, offering support to its customers, 24 hours a day. Mindmatrix offers sales, marketing and channel operations automation to over 900 companies across 10 different industry verticals including hi-tech, real estate, managed services, insurance and more. Mindmatrix has a client base spread across the US, UK, South Africa, Australia, UAE, India and Israel. Mindmatrix's clients include the US Army, Electrical Giants like Border States and Eaton, Sotheby's Realty to name a few. Mindmatrix also works with hundreds of MSPs helping them boost their marketing and sales effectiveness.

Harbinder Khera, CEO, Mindmatrix said, "Completing 18 Years in business is a major milestone because 18 years signifies adulthood…and as one of the oldest in the Sales, Marketing and Channel Enablement business, we are the ones to call if you are ready to have a 'Mature' conversation on the topic. We know that selling takes a lot more than just fancy email campaigns or complex lead data. Our take on sales and channel enablement and marketing automation is more mature and holistic than anyone else in the industry. Only Mindmatrix supports sales and marketing teams throughout the entire buyer's journey - Lead to Revenue using Asset Management, Distributed Marketing Automation and Channel Enablement functionalities. That said we are thankful to our customers who have loved us enough to keep us in business this long and help us grow. We appreciate our 18 years in business and our association with each one of them."

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Mindmatrix Sales Enablement Software's Enhanced Integration with Salesforce CRM Virtually Eliminates Salespeople's Need to Switch Between the Two Platforms

Mindmatrix - Salesforce Integration makes the CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations.

OCTOBER 23, 2015 : The Mindmatrix sales enablement platform now integrates with Salesforce CRM providing salespeople with all the sales tools they need to close leads faster—right from the Salesforce interface. The Salesforce integration now happens at five levels—assets, playbooks, contacts, campaigns and operations.

Mindmatrix sales enablement software already integrates with Salesforce on the contacts front, allowing bi-directional synchronization of lead data and opportunities between the two platforms. The integration has been further enhanced to include assets, playbooks and campaigns.

From the assets perspective, the Mindmatrix-Salesforce integration makes all sales assets (created in the Mindmatrix platform) available also on Salesforce. This eliminates the need for salespeople to navigate back to the sales enablement platform in order to select and use an asset. Salespeople also have the option to create high-impact personalized presentations, proposals, and brochures within the Salesforce application.

This integration also brings sales playbooks to the Salesforce interface providing salespeople with a systematic organization of all the marketing and sales assets that they need when interacting with their prospects throughout the buyer's journey.

By integrating the campaign module, Mindmatrix now allows users to automatically engage with their leads in Salesforce via smart lead nurturing email and SMS campaigns. Tasks can also be created for sales personnel based on certain lead/contact activity in the Salesforce application. As a result of this integration, users also get complete insight into online activities performed by leads, right in the Salesforce application. They can also generate custom reports from Salesforce data via the Mindmatrix platform.

For the multi-channel sales model, this enhancement also integrates the operational elements by making the sales enablement software's MDF and lead registration module a part of Salesforce CRM interface.

Harbinder Khera, CEO, Mindmatrix, says, "We believe that one of the key factors hampering adoption of a sales enablement program is the salespeople's need to switch back and forth between their CRM and the new platform. This enhancement renders that need almost non-existent and will drive greater adoption of the Mindmatrix software among sales professionals. Mindmatrix–Salesforce integration brings powerful Mindmatrix features to the Salesforce platform thus saving sales professional's time and helping them respond better to prospect interest. I am sure the sales professionals will appreciate the convenience of using the single Salesforce CRM to perform all their sales tasks."

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Mindmatrix Sales Enablement Software Now Offers Partner Portals For Improved Channel Partner Performance

Key features include access to channel playbooks, centralized local marketing, lead tracking, improved channel partner visibility, pipeline and MDF management.

SEPTEMBER 15, 2015 : Mindmatrix now offers Channel Partner Portals as a part of its sales and marketing enablement platform for channels.

With a view to helping channel partners sell more, faster, Mindmatrix has packed its sales enablement software with specialized channel sales and marketing tools including channel playbooks, which tell channel partners exactly what asset to use at which stage of the buyer's journey. Channel partners also get a 360-degree view of their leads, so they have a clear view of their prospect's activities.

The partner portal also allows for easy, centralized, yet local, marketing and sales messaging. It allows corporate marketing arms to create sales and marketing collateral and automatically tailors them for channel partners and their prospects, thus improving channel partner messaging and helping channel partners become more effective at selling all without impacting the corporate brand.

From the corporate perspective, Mindmatrix offers powerful channel analytics tools and increased visibility into partner activities. This helps brands gauge the engagement levels of their channel partners. Organizations have one click access to key data such as the marketing/sales campaigns their channel partners engaged in, information on how many leads are present in partner pipelines and understand how the marketing funds are being used by partners.

Speaking about Mindmatrix's channel partner portals, Harbinder Khera, (CEO-Mindmatrix) said, "Every organization knows how important it is for their channel partners to share their marketing and sales vision. But, more often than not, companies find it challenging to pull them onto the same page.

Mindmatrix provides a solution to this challenge with its channel partner portals. Mindmatrix's partner portals put companies and their channel partners on the same plane by infusing transparency and ease of communication into their relationship. So, if you are worried about your channel partners not 'getting your messaging right', then our partner portal is your answer."

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Mindmatrix Sales Enablement Software Now Allows Dynamic Personalization of PowerPoint Presentations

This is a major break-through for salespeople, independent reps, brokers and channel partners who can now customize their sales presentations for their prospects in real-time

AUGUST 25, 2015 : Sales enablement pioneer Mindmatrix announced a major feature enhancement to its existing sales enablement software in the form of personalized PowerPoint presentations. The Mindmatrix platform now allows salespeople to personalize their presentations dynamically to suit their prospect's interests, in a few clicks.

The Presentation Personalization feature is based on question-answer logic. The salesperson has to enter the answers to a series of questions with respect to the prospect and their business into the sales enablement software and the platform will dynamically personalize the presentation for the viewer. The questions can be customized to choose the level of personalization needed. For example, a salesperson presenting to a prospect in the legal industry can select the prospective client's industry vertical and get the sales enablement software to program the presentation to contain messaging, client testimonials/names, case studies, etc, relevant to the prospect's industry segment, in this case, law.

Mindmatrix believes the PowerPoint personalization feature will add immense value to direct and indirect sales channels by allowing them to create a more individualistic prospect experience.

Harbinder Khera, CEO, Mindmatrix, says, "Everyone knows that personalized messaging is the key to effective marketing and sales, but putting it into action and that too in real-time is challenging. It is not just about addressing the prospect by their name or sending them relevant pieces of communication after the interaction. Now, it is all about addressing their pain-points and customizing your messaging right when you are interacting with them. What sets Mindmatrix's PowerPoint Personalization function apart is its capacity to support real-time personalization of both text and images. So, if you want to personalize the image on the title slide to be relevant to your prospect or just want to add their logo or name, all you need to do is type their industry vertical and name into the questionnaire. At Mindmatrix, we wanted to take personalization beyond the standard norms. And, that is what our PowerPoint Personalization functionality is all about."

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Sales & Marketing Enablement Leader, Mindmatrix to Participate in the CompTIA ChannelCon 2015

Mindmatrix will be present at the conference to share its marketing and sales enablement expertise with MSPs and Other IT service providers.

JULY 31, 2015 : Mindmatrix announces its attendance at CompTIA ChannelCon 2015, which will be held at The Hilton, Chicago (IL), on August 3rd through 5th. Several Mindmatrix executives will be participating in the Technology Vendor Fair and are looking forward to the event as an opportunity to meet with attendees to have a dialogue on the power of sales enablement, and the unique value of the Mindmatrix platform.

Harbinder Khera, CEO and founder of Mindmatrix, says "The CompTIA event brings together a cross-section of solution providers, vendors, distributors and channel partners who are working to operationalize their growth strategy and align their marketing and sales goals. Mindmatrix is proud to be a part of the event as we strongly believe in the concept of marketing-sales alignment as the key to sales success." "This is also the third conference for IT service providers in the last two months that Mindmatrix has been a part of", he added, hinting at how this customer segment is increasingly looking to take its sales and marketing efforts to the next level.

According to Harbinder, most IT service providers and MSPs, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. "They are too busy working in the business to focus on the business", says Harbinder".

Mindmatrix believes The CompTIA conference to be a great platform to not just showcase its services, but also to understand the current challenges faced by IT service providers—one of Mindmatrix's core customer group. Over the years, Mindmatrix has helped over 100 MSPs become more effective at marketing and selling their IT services, thereby boosting their sales revenues. Mindmatrix understands the unique challenges MSPs face and how difficult meeting the demands of the sales cycle at every stage is, for an MSP.

Under its MSP Advantage Program, Mindmatrix offers IT service providers all the tools they need to sell their services effectively. Mindmatrix provides its MSP Advantage customers with all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

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Mindmatrix Sales Enablement Software Now Offers Sales Playbooks for Direct Sales, Independent Reps and Channel Partners

Companies can now create internal and external sales playbooks that will simplify the sales process for direct and indirect sales channels

JULY 07, 2015 : Sales enablement pioneer Mindmatrix announced a major addition to its existing sales enablement platform in the form of sales playbooks. A sales playbook is a systematic organization of all marketing and sales assets that salespeople need when interacting with their prospects throughout the buyer's journey. The Mindmatrix platform now allows companies to create sales playbooks and share them with their sales users in a single click. By mapping the sales and marketing assets to relevant stages of the buyer's journey, Mindmatrix's sales playbooks will help corporate marketing teams provide salespeople with the right assets for each stage of the sales cycle.

Mindmatrix's playbook module is unique in the sense that it allows for companies to create internal and external playbooks. Internal playbooks can be used by companies for internal sales training and on-boarding processes and also for engagement, training and certification of independent reps and channel partners. The playbooks, whether internal or external can be accessed via mobile, thus making it easy for salespeople and channel partners to connect with their prospects with the right message at any time.

Mindmatrix's sales playbook module is flexible and dynamic, allowing users to add any marketing or sales asset to it including PDFs, Presentations, web assets, social media marketing messages including personalized LinkedIn messages, videos or infographics and lead nurturing programs to name a few. The sales playbook module is tightly integrated with the sales enablement platform's personalization and analytics module thus ensuring that every asset that is a part of the playbook is personalized and its performance is tracked.

Harbinder Khera, CEO, Mindmatrix, says, "Sales enablement in the truest sense entails answering the three key questions that salespeople struggle with-- "what to say to prospects, when to say and how to say it?" Mindmatrix's playbook functionality allows companies to build powerful playbooks that do just that. Our playbooks are actionable and support high-end personalization, thus adapting your marketing communication and sales messaging to suit prospect behavior and attributes. Mindmatrix playbooks act like a GPS providing the clear directions that salespeople, channel partners and independent reps need to reach their ultimate destination—closing a lead."

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Mindmatrix Unveils Major Software Upgrade Featuring New Design and Greater Functionality

Mindmatrix's new interface is more feature-rich, intuitive, responsive, scalable and user-friendly.

MAY 14, 2015 : Mindmatrix announced the release of the platform's updated user interface that focuses on bringing additional functionality and ease of use to their award winning sales enablement platform. The long standing leader in the sales enablement industry believes the new user interface will be a valuable upgrade to those already using the platform and for new customers, alike.

Mindmatrix has been the leader in sales enablement and automation software for over a decade, long before most companies even understood the full impact the alignment of sales and marketing teams could have on an organization. As a pioneer in the sales enablement industry, it was imperative the company create a new user experience that would highlight the features most useful to sales and marketing success.

"Mindmatrix is a platform, not a tool. Our platform combines sales enablement and automation to enable multi-channel sales organizations. Whereas other enablement and automation systems stop at the corporate level, Mindmatrix reaches the sales channels; direct and indirect. This isn't something any other platform has figured out how to do effectively and it's what sets Mindmatrix apart," explained Harbinder Khera, Mindmatrix CEO and Founder. He went on to add, "The new interface was designed to most effectively allow sales reps to access, utilize and measure assets and results so that they can sell more, faster. With the new dashboard, the marketing team can easily see and assess which assets are being used and which assets are most likely leading to interest and closed deals." Notable new features in the latest release include internal sales playbooks, personalized PowerPoint presentations and training and on-boarding certifications.

Additional features include:

  • Global Asset Search
  • Personas based UI
  • Questionnaire and Poll Objects
  • Social Listening
  • Company-wide Smart lists /Reports
  • User Engagement module

The new UI reinforces Mindmatrix's commitment to providing customers with next generation sales enablement software that can be used as a stand-alone solution or seamlessly integrated with existing CRM and automation platforms.

Enterprise customers such as Border States' David Held said, "This new version will drive significant adoption and bring sales and marketing teams within an organization together to improve the business productivity."

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Mindmatrix Announces an Integration with Autotask

Mindmatrix Extends "Sales Enablement in a Box" Program to Autotask Customers

DECEMBER 03, 2014 : Mindmatrix, a leader in the sales enablement and automation markets for over 16 years, today announced it has integrated Mindmatrix AMP with Autotask, the leading cloud based IT Business Management platform for IT Service Providers (ITSPs) and Managed Service Providers (MSPs). This integration will automate and optimize the sales process for joint customers of Mindmatrix and Autotask.

Mindmatrix has been offering their "Sales Enablement in a Box" solution to MSPs in an effort to allow those organizations to focus on their core competencies while still driving successful sales and marketing initiatives. "The integration with Autotask will enable MSPs who are challenged with how to focus on running their day to day business activities while still having time to spend on marketing and sales activities. Our current clients who have taken advantage of our "Sales Enablement in a Box" programs have seen exemplary results. We are excited to have the opportunity to expand our offering to even more businesses through this integration with Autotask," said Harbinder Khera, Mindmatrix CEO and founder.

Autotask has been providing more than a "best of breed" software solution. The company has focused on innovative approaches that can help ITSPs and MSPs run their business better. "At Autotask, we strive to educate our customers on best practices, combined with our solutions, to take efficiency, accountability and intelligence to new heights. That is why we build integrations and partnerships with organizations such as Mindmatrix. They, too, offer innovative solutions that complement our offerings," said Len DiCostanzo, Senior Vice President, Community and Business Development.

The ultimate value will be to provide MSPs with an even more complete and powerful best practices solution across all of their management activities. Mindmatrix is excited about this partnership and how it will positively impact their customers.

About Autotask -

Autotask Corporation helps IT organizations worldwide work smarter with a complete, cloud-based IT business management platform that enables efficiency, accountability and access to the metrics that drive intelligent business decisions. With built-in best practices and workflow automation, Autotask speeds time to revenue while continually improving service delivery. Autotask is available in seven languages and used in over 90 countries. Headquartered in New York, Autotask has offices in Beijing, Chicago, Dallas, London, Los Angeles, Munich and Sydney. Visit autotask.com for more information.

Autotask® is a registered trademark of Autotask Corporation. All other trademarks mentioned in this document are the property of their respective owners.

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Mindmatrix Complimentary Sales Enablement Best Practices Webinar Series Debuts

First Installment to cover "Sales Enablement Maturity Assessment & Planning"

SEPTEMBER 22, 2014 : Mindmatrix, the market leaders of Sales Enablement software with over 100 successful deployments, is offering a series of complimentary webinars that will focus on Sales Enablement best practices. And as is the case with any strategic initiative, it's critical that you start off with a game plan.

The first webinar will be led by Craig Nelson, a Sales Enablement thought leader. For the last 15 years, Craig has dedicated his efforts to enabling companies to more effectively market and sell. Mr. Nelson has held a variety of leadership roles and has been instrumental in the growth of several startup companies that became successful public software companies, each taking a systemized approach to scale the organization by using sales enablement.

In 1998, Nelson registered http://www.salesenablement.com and subsequently co-founded iCentera in 2003 with the mission to help companies to enable profitable revenue generation. Today the iCentera solution, delivered as a service over the internet, provides a sales enablement platform to the commercial market.

In 2013, Nelson started the Sales Enablement Group (SEG) an advisory and consulting firm to guide clients on how to evolve from random acts of sales enablement to a repeatable Sales Enablement System. This webinar will cover how companies with any level of maturity can use a proven Sales Enablement System as a blueprint along with a Sales Enablement Maturity Model™ to deliver on quarterly revenue objectives while putting in place a foundation for repeating sales success.

The first installment of the series is scheduled for September 25th at 2 pm EST and will cover the following topics:

What does sales enablement mean to your organization?

  • Trends and challenges for selling to today's smarter buyer.
  • Creating a blueprint: How sales enablement works.
  • Review the 5 step of the Sales Enablement Maturity Model™.
  • How technology can deliver on the promise of sales enablement.
  • Calculating the payback for maturing with sales enablement.

All attendees will be receiving a free 47 page E-Book based on experience gathered from over 100 sales enablement deployments. The e-book includes exercises to get your organization started on a path to success with sales enablement, an initiative that has quickly become a mandate to compete in BtoB sales.

Seats are limited, so register today.

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Mindmatrix and infusion-4 Partner to Create a True Sales Enablement Solution

Technology and Training Meet to Create a Truly Holistic Approach to Sales Enablement for IT Service Providers

AUGUST 26, 2014 : Mindmatrix, a leader in the Sales Enablement market for over 16 years, announced today a new partnership with infusion-4 that will close the loop between technology, tools and training to create a truly holistic sales enablement solution for managed service providers. The partnership will focus on educating IT Service Providers on how to use sales enablement and automation tools to grow their business.

MSPs are typically not marketing and sales people but technology people. The Mindmatrix MSP Advantage Program was designed to provide sales and marketing tools and training to business owners. CEO and Founder of Mindmatrix, Harbinder Khera had this to say regarding the new partnership, "Our MSP Advantage Program has been successful at giving IT Service providers the necessary sales and marketing tools they need to grow their business. The owners I speak with are not able to focus enough on sales and marketing activities like lead generation because they're busy running a business and additional resources are typically limited. We can provide these organizations with the tools, but there is a still going to be a gap. That is where our partnership with infusion-4 comes in. infusion-4 has experts that can train business owners on how to best use those tools."

The team at infusion-4 believes that empowering sales teams with modern tools and best practices garners amazing results. "We believe that MSPs will be most successful when using technology where it makes sense and having a good process in place to pull it all together," said Mark Valles, Owner and CEO. He continued, "That is why we are very excited about our partnership with Mindmatrix. As proven leaders in the Sales Enablement space with their MSP Advantage Program they are definitely the perfect fit. infusion-4 will offer sales coaching and training services to MSP owners."

The goal of both infusion-4 and Mindmatrix with this partnership is to provide technology, tools and expert training to help MSPs sell more.

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Raab Report: Analytics Top List of New Marketing Automation Features

Better analytics are at the top of the agenda for marketing automation vendors, according to research released today by Raab Associates. Data from the July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring.

AUGUST 07, 2014 : Better analytics are at the top of the agenda for marketing automation vendors, according to research released today by Raab Associates. Data from the July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring. By contrast, hot topics, including content marketing, social media, and mobile platforms each accounted for less than 10% of the upgrades.

"With more than 200 data points on 25 B2B marketing automation systems, the VEST gives a uniquely comprehensive view of the industry," said Raab Associates Principal David Raab. "Comparing results over time offers still deeper insight into how vendors are reacting to marketers' requirements."

In the current analysis, Raab Associates counted the number of vendors who had upgraded their score on each feature covered in the report in the past six months. Features were then classified by topic. Analytics features accounted for 19 of the 43 features upgraded by two or more vendors, and seven of the 12 features upgraded by three or more vendors.

The analysis excludes nine new features added to the VEST study for the latest edition.

Other information based on VEST results includes:

  • Industry growth remains on track to reach the $1.2 billion in 2014 vendor revenues estimated by Raab Associates in February, a 50% increase on 2013.
  • Features are being added most aggressively by newer products, including SimplyCast, SharpSpring, MindFire, and Microsoft Dynamics Marketing, which are filling in gaps in their offerings.
  • Despite fast growth and new competitors, leading vendors in each segment defined by the report have remained the same. The segments are micro-business (under $5 million revenue), small and mid-size business ($5 to $500 million revenue), and large enterprise (over $500 million revenue). Vendor ratings are determined by a transparent scoring process combining the VEST data points with separate weights for each segment.

The VEST report is available at http://www.raabguide.com/vest.

About the VEST Report

The VEST helps marketers purchase a marketing automation system that matches their needs. It provides more than 200 data points about each product, narrative descriptions of vendor strengths and weaknesses, and fitness ratings for small, mid-size and large marketing departments. Products in the report include: Act-On Software, Adobe Campaign (formerly Neolane), CallidusCloud LeadFormix, eTrigue, HubSpot, Infusionsoft, LeadLife, MakesBridge, Marketo, Microsoft Dynamics Marketing (formerly MarketingPilot), MindFire Studio, MindMatrix, Net-Results, Ontraport (formerly OfficeAutoPilot), Oracle Eloqua, Redpoint Global, Right-On Interactive, Salesforce.com Pardot, SalesFUSION, SharpSpring, IBM Silverpop, SimplyCast, Teradata Applications (formerly Aprimo), TreeHouse Interactive, and Venntive.

The VEST also includes interactive quadrants showing leaders and challengers for the three industry segments. Readers can adjust the weights assigned to different product and vendor attributes, and immediately see the change in vendor positions.

Other report sections provide background information on the marketing automation industry, explanation of marketing automation features and benefits, and advice on managing a successful vendor selection.

The report is provided as an Adobe Flash file, enabling full interactivity and easy access to all materials.

Information in the VEST was gathered in June and July January 2014. The report is published by Raab Associates Inc., an independent consulting firm specializing in marketing technology and analytics. Price is $795. For more information, visit http://www.raabguide.com/vest.

About Raab Associates Inc.:

Raab Associates Inc. specializes in helping marketers to select and deploy marketing automation systems. Typical projects include needs definition, vendor selection, and performance measurement. The firm also offers industry vendors assistance in understanding customer needs and establishing thought leadership through white papers, surveys, and presentations.

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Mindmatrix, the Leader in Sales Enablement and Channel Automation Software, Announces the Rollout of Its New MSP Advantage Program

Mindmatrix strives to enable Managed Service Providers (MSPs) to be more effective in sales and marketing.

AUGUST 06, 2014 : Mindmatrix, the leader in sales enablement and channel automation software, announces the rollout of its new MSP Advantage Program. Mindmatrix has been producing sales enablement and automation software since 1999. Mindmatrix's platform is unique in its capacity to use sales enablement and automation functionality to drive the entire sales cycle from lead generation to closing sales.

Mindmatrix strives to enable Managed Service Providers (MSPs) to be more effective in sales and marketing. To achieve these goals, Mindmatrix has combined its technology platform with strategy and content to create a comprehensive marketing program known as MSP Advantage. The Advantage program provides MSPs with their own marketing strategies as well as web, email, and social media content to help them drive increased sales without the distraction of building these campaigns internally from the ground up.

Says Harbinder Khera: "MSPs want to be focusing on what they do best: Managing Services. MSPs are often small-to-medium sized businesses whose focus is providing excellent services 24/7, and they don't have the internal resources to develop intricate multi-channel marketing campaigns. MSP Advantage provides an affordable alternative that requires no additional staffing. They get professional marketing and sales enablement technology along with a fully supported strategy and content layer."

Some of the specific new benefits include the development of a new onboarding process designed to identify the specific opportunities and challenges of each MSP as they join the program. The program also offers an in-depth monthly analysis service that includes SEO reports along with consultations to review the effectiveness of each MSP's sales enablement efforts.

Khera continued, "Mindmatrix is an expert in the field of sales enablement and automation. We sit down each month with our MSPs and look at all of their marketing efforts, analyze for value, and design and implement tactical refinements to help them continue to close more deals, faster. The key point is that we are there, helping them every step of the way so their sales increase, but they can keep their focus on their core business."

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Closing the Loop Between Marketing and Sales with Marketing Automation

New Research from Gleanster Explores Revenue Optimization Inside of Marketing Automation Tools

JULY 31, 2014 : Gleanster Research announces the publication of the new 2014 Benchmark Report on Marketing Automation, which provides a comprehensive look at the evolution of marketing analytics and closed-loop marketing inside marketing automation tools.

This new Benchmark Report on Marketing Automation highlights the experiences and intentions of 250+ companies, and features analyst commentary on 53 Marketing Automation solution providers. "Marketing Automation continues to be a hot area of investment for firms of all sizes and industries. But adoption trends suggest users struggle to fully embrace core capabilities like lead scoring and measurement," says Ian Michiels, Principal Analyst at Gleanster and the report author.

"It's imperative organizations realize that 1) marketing automation is no longer an option for firms that hope to compete for mindshare from empowered consumers, and 2) marketing automation isn't just for marketing, it's a revenue optimization tool and that demands 100% support from the sales department as well," says Michiels.

The report highlights the nuances of managing a "revenue lifecycle" inside a system that demands best practices that are largely foreign to new adopters. "There's still a huge need for education, but the volume of content and survey data covering the space can be debilitating for buyers. We are actually contemplating a reduce coverage of the space, though the insights derived from Top Performers and the crowd-sourced vendor rankings seem to be driving compelling value for buyers. Plus, the research helps showcase the value of the technology since 8 out of 10 Top Performers use marketing automation."

This powerful report features vendor reviews of 29 LMA vendors, an analyst perspective on each, and vendor rankings based on the experiences of end users. ActiveConversion, Act-On, Adobe (Neolane), Agilone, Aprimo, Aptean, BeanstalkData, Bislr, Callidus Cloud (LeadFormix), ClickSquared, Decision Software, Distribion, eTrigue, Firstwave, Genius.com, Genoo, GreenRope, Hubspot, IBM (Unica), Infer, Infusionsoft, Kali8, Lattice Engines, LeadLife, LeadMaster, LoopFuse, Lyris, MakesBridge, Marketo, Microsoft (Marketing Pilot), MindMatrix, Mintigo, Net-Results, Netsuite, Ontraport, Optify, Oracle Elouqa, Pitney Bowes, PUBLITRAC, RedPoint, RightOn Interactive, Sales Engine International, Salesforce.com Pardot, SalesFusion, SalesOptima, SAP, Silverpop, Sitecore, Teradata, Treehouse Interactive, True Influence, Velocify, and Venntiveare are covered in the report.

To download the report, visit http://www.gleanster.com/gleansight/2014-marketing-automation.

About Gleanster Research:

Gleanster surveys the most effective business leaders on the planet, and publishes the findings online so you can emulate their success. Our reports highlight the experiences of Top Performing organizations: why they invest in technology, how they overcome challenges, and how they maximize the value of their investments. For more information, please visit http://www.gleanster.com.

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Mindmatrix Appoints Craig Nelson as the New Vice President of Sales and Business Development

Mindmatrix and Craig Nelson Each Bring Over 15 Years of Marketing and Sales Enablement Experience to Over 800 Customers

JUNE 25, 2014 : Mindmatrix, the market leader of Sales Enablement software for direct, online and channel sales is proud to announce and welcome Craig Nelson, the founder of the Sales Enablement Group (SEG) a sales enablement advisory firm, as the company's new Vice President of Sales and Business Development. The addition of Craig Nelson to the Mindmatrix team brings the experience to deliver a holistic approach based on the work developed by the Sales Enablement Group to ensure that customer's get the most from their sales enablement deployments.

"For the past decade, I have seen Craig Nelson help businesses successfully implement sales enablement strategies," said Jeff Liebl, Chief Marketing Officer of Digi International. "At the Sales Enablement Group, he's shown that the key to successful SE initiatives involves not only great technology, but also a holistic, systemic organizational approach."

Mr. Nelson will be responsible for the development of new sales strategies, partnerships and business development opportunities at the growing software firm. Craig Nelson is a seasoned professional with more than 20 years experience in the software industry. For the last 15 years he has dedicated his efforts to enabling companies to more effectively market and sell. Mr. Nelson has held a variety of leadership roles and has been instrumental in the growth of several startup companies that became successful public software companies.

"I am thrilled to be part of the Mindmatrix team. Most of my career has been spent building sales and marketing organizations while putting in place sales enablement disciplines required to effectively scale. I look forward to continuing that tradition as I begin a new chapter in introducing industry changing technology to our current and future customers through the Mindmatrix platform combined with SEG's proven best practices," said Mr. Nelson. "Our goal is to continue to deliver to organizations the discipline to drive real business outcomes by combining the leading sales enablement technology with a holistic deployment approach with the SEG Sales Enablement Maturity Model and Sales Enablement Blueprint."

Harbinder Khera, Mindmatrix President and CEO, states, "We are very excited to welcome Craig to the Mindmatrix family and introduce SEG's proven best practices to our customers. He brings to us and our customers tremendous experience, knowledge and is respected throughout the Sales Enablement industry. He truly shares our vision, passion and above all, our commitment to satisfying our customers' needs 24/7."

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Sales Enablement Leader Mindmatrix Expands Platform with the Addition of Mobile Capabilities

Firm Enhances Its Sales Enablement Capacities with Powerful Mobile Technology

APRIL 30, 2014 : Mindmatrix, the Sales Enablement software pioneer, announced today the availability of text messaging capabilities within the Mindmatrix Platform. With this new capability, the Mindmatrix Sales Enablement platform will be expanded from online and print to include text messaging and mobile. Because of the all-pervasive nature of SMS usage, this addition to the Mindmatrix automation platform will enable firms to extend significantly their marketing reach beyond what has previously been possible.

The Mindmatrix platform already has powerful analytic tools that enable its clients to use Big Data to create increasingly relevant messages for their prospects. With Mindmatrix's incorporation of text messaging into their automation platform, marketers can now reach prospects with personalized messaging on the largest, most popular mobile feature available. The software also has the power to create smart-lists and nurture campaigns for text messaging. In essence, now text messages can be set up in a similar way to email drip campaigns, where specifically defined markets can be identified and targeted for attention using any desired set of criteria, taking personalized messaging to another level.

On the value of text messaging to sales, Harbinder Khera, Mindmatrix CEO, says "Messaging is the most popular activity on mobile phones, far exceeding voice, email, or social media. This opens up a whole new field of marketing opportunities for our clients, and adds depth to our product offering. It strengthens the power of automation to personalize the client interaction, making it more responsive and relevant. And it's the relevance of the message that makes a sale for our clients."

Visit Mindmatrix to learn how you can incorporate text messaging into your marketing and sales enablement processes.

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Mindmatrix to Host Complimentary Workshop on Asset Management for Sales Success

Mindmatrix has announced a free e-training workshop on the topic of Optimizing Asset Management for Sales Success.

MARCH 24, 2014 : Mindmatrix to host complimentary workshop on asset management for sales success.

Mindmatrix has announced a free e-training workshop on the topic of Optimizing Asset Management for Sales Success. This workshop is targeted at sales and marketing professionals interested in learning how to better manage assets as sales and marketing departments become more closely aligned. Mindmatrix is the leader in Sales Enablement solutions through a combination of asset management, marketing automation, and channel marketing automation functionality.

This e-Workshop, scheduled for March 26th will show organizations how to optimize asset management for sales success using marketing automation. The workshop will focus on:

  • Asset Management: Not Just for Marketers
  • Benefits of Asset Management
  • Asset Management & Marketing Automation: Integrate for Success
  • Vendor Selection Criteria

The presentation will be conducted by Clare Price, Vice-President of Research at Demand Metric. A B2B marketing strategist with a focus on sales and marketing alignment, brand development, and social media strategies. Price was formerly a Research Director at Gartner and has written 5 books on the subject of marketing.

Harbinder Khera will co-host the workshop and is the CEO and Founder of Mindmatrix. Mindmatrix is a cutting-edge sales enablement company whose platform incorporates all the functions and metrics essential for sales and marketing departments to be successful into a single software package.

Interested sales and marketing leaders can sign-up at no charge for this e-training workshop by clicking here. The workshop is scheduled for Wednesday, March 26th at 1pm EST.

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Mindmatrix Now Available in Oracle Cloud Marketplace

The relationship between Oracle and Mindmatrix will create opportunities for already existing Oracle customers to take full advantage of the powerful Mindmatrix solution.

Mindmatrix, the leader in sales enablement software whose platform can change the way companies sell product and services, announced today that their Revenue Growth Platform is now available in the Oracle Cloud Marketplace. The Oracle Cloud Marketplace is a global marketplace where partners can publish applications and customers can browse through and discover new solutions that extend Oracle Cloud SaaS applications to address their business needs. A member of the Oracle Partner Network, Mindmatrix is now able to leverage the Oracle Cloud Marketplace to reach Oracle's customer base and a larger marketplace, grow their business, and extend their success in the cloud.

By leveraging native integrations with Oracle Sales Cloud, customers will be able to purchase Mindmatrix's Revenue Growth Platform that features asset management, enablement of both direct and channel sales and marketing automation functionality. The relationship between Oracle and Mindmatrix will create opportunities for already existing Oracle customers to take full advantage of the powerful Mindmatrix solution.

"We have created a platform that compliments the sales process. While most marketing automation software is focused on the middle of the sales funnel, Mindmatrix concentrates on the bottom. Creating playbooks and other assets to empower sales teams with personalized sales and marketing materials has driven a very high percentage of closed deals for thousands of users. Mindmatrix's participation in the Oracle Cloud Marketplace further extends our reach into the Oracle community and enables customers to easily reap the benefits of Mindmatrix's Revenue Growth Platform. We look forward to leveraging the power of the Oracle Cloud to help us achieve our business goals," said Harbinder Khera, Mindmatrix CEO.

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Raab Report: B2B Marketing Automation To Reach $1.2 Billion in 2014

B2B marketing automation industry revenues will grow 60% to reach $1.2 billion in 2004, according to a industry analyst Raab Associates. Growth is coming from new industries, new features, and new services.

FEBRUARY 24, 2014 : Revenues for business-to-business (B2B) marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab Associates just-released B2B Marketing Automation Vendor Selection Tool (VEST). The 60% rate is higher than the 2013 rate of 50%.

"Revenues for B2B marketing automation vendors continue to grow as adoption increases and existing customers expand their systems," said VEST author David M. Raab. "We also see continued extension into new industries, new features, and new vendor services."

According to Raab, trends uncovered by the report include:

  • expansion beyond email and Web channels to social, direct mail, search engine optimization, and paid search advertising.
  • greater integration with external systems through Application Program Interfaces (APIs) and pre-built integrations sold on vendor marketplaces.
  • marketing services to help users, offered directly by the vendors and through agency partners.
  • support for marketing through channel partners by distributing leads, inserting partner information into corporate marketing materials, and providing partners with marketing automation capabilities.
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New Feature in the Mindmatrix Marketing Automation Platform Closes the Loop Between Sales and Marketing

Big Data Driven Marketing and Sales Solutions from Mindmatrix

FEBRUARY 19, 2014 : Mindmatrix, a market leader of marketing automation and sales enablement software, announced today an updated feature in their revenue growth platform that allows corporate offices to apply insights from all data points to create customized and data driven marketing solutions for their customers. This feature further cements the company's focus on creating a closed loop marketing and sales approach..

Typically companies set up marketing plans that drive leads into their marketing department via multiple data points; web, ticketing, POS, merchandising sale, email marketing, etc. If there isn't a streamlined collection and application of all of this data it can be useless for large companies. Mindmatrix created a solution that takes all of that data and shows the organization how prospects have interacted at those touch points, allowing smart marketing decisions to be made.

"We know that one-on-one, personalized communication is the key to customer engagement. We kept that in mind as we thought about feature updates to the platform. The ability our solution has to assist our customers in smart marketing and sales strategies by applying actual data from prospect behavior is one that we are very proud of," said Harbinder Khera, CEO and Founder of Mindmatrix.

Furthermore, this additional feature serves to empower sales teams to create relevant marketing materials that are personalized for their target markets, doing away with broad and generic marketing that doesn't produce results. The marketing and sales managers are now capable of driving more revenue from more qualified leads.

In the last twenty years the amount of data points in which a business owner can collect information about their customers has more than doubled. If a company isn't armed with the right marketing automation and sales enablement platform, they are going to lose out on sales to the company that is. By creating a platform that allows companies to unleash powerful analytics and apply them to their every day marketing strategy, Mindmatrix has provided an invaluable tool.

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Mindmatrix Announces New Partnership with Complete Nutrition

Complete Nutrition Empowers its Franchises to Reach Out to Local Markets

JANUARY 30, 2014 : Complete Nutrition, a nutrition supplement store with franchises nationwide, announced it will begin using the full complement of inbound marketing, lead nurturing and sales enablement software tools developed by Mindmatrix. Mindmatrix, a Pittsburgh-based company, is a 14-year veteran in the sales and marketing automation software industry.

Harbinder Khera, CEO and Founder at Mindmatrix said, "Complete Nutrition is a fast growing company that has expanded its franchise stores tenfold since 2009. As a franchisor, Complete Nutrition sought out new tools to stay ahead of the competition. The partnership with Mindmatrix enables Complete Nutrition to retain strong brand control while enabling customized solutions at the franchisee store level. This capacity for individualization of creative assets assists Complete Nutrition's franchisees in being able to compete more effectively in their markets."

"We are very excited about our partnership with Mindmatrix. The marketing automation has been a tremendous asset for our corporate team as well as an empowering tool for our franchisees. Our customer base is very diverse; Mindmatrix gives us the ability to share our customer profiles with our franchisees and empowers all of us to speak to our customers in a relevant fashion. Being relevant to the customer is incredibly important to cut through the clutter, Mindmatrix is our tool to do just that in our marketing efforts," stated Rhonda Gerrard, VP of Marketing for Complete Nutrition.

Mindmatrix provides effective and targeted customer contact, "Mindmatrix enables customers' sales and marketing teams to be more effective through the use of marketing automation and asset management software across online, social, and mobile mediums," stated Harbinder Khera, CEO.

About Complete Nutrition:

Complete Nutrition is a network of consultative nutritional supplement retail stores whose mission is to help people transform their lives through fitness, health and wellness. Complete Nutrition's consultants work individually with customers to help them reach their goals through a consultative approach that boost s their results. Founded in 2005, Complete Nutrition is one of the fastest-growing franchises in the health and wellness industry and has earned many top awards and accolades, including: Entrepreneur 2013 Franchise 500 Award. For more information about Complete Nutrition, call 866-366-5766 or visit CompleteNutrition.com.

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Mindmatrix to Conduct Channel Marketing Automation Workshop

January Workshop to Focus on Best Practices for Channel Marketing Automation

JANUARY 14, 2014 : Mindmatrix has announced a free etraining workshop on the topic of Channel Marketing Automation. This workshop is targeted at sales and marketing professionals interested in learning more about the latest strategies and best practices in the field of channel marketing automation. Mindmatrix builds software that enables sales and marketing teams to be significantly more effective through a combination of channel automation, asset management, marketing automation, and sales enablement technology.

This eWorkshop, scheduled for January 17, will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships. Attendees will learn how company brands can achieve the dual goals of maintaining brand integrity and improving visibility into the channel partner pipeline, as well as a review of the benefits of using automation to improve Channel Marketing.

The presentation will be conducted by Clare Price, Vice-President of Research at Demand Metric. A B2B marketing strategist with a focus on sales and marketing alignment, brand development, and social media strategies. Price was formerly a Research Director at Gartner and has written 5 books on the subject of marketing.

Harbinder Khera will co-host the workshop and is the CEO and Founder of Mindmatrix. Mindmatrix is a cutting-edge marketing automation and sales enablement company whose platform incorporates all the functions and metrics essential for sales and marketing departments to be successful into a single software package.

Interested sales and marketing leaders can sign-up at no charge for this etraining workshop by clicking this link. The workshop is scheduled for January 17, 2014 at 1pm EST/10am PST.

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MindMatrix Proclaimed Second Top Marketing Automation Software Provider by topseos.com for November 2013

NOVEMBER 06, 2013 : The independent authority on online marketing, topseos.com, has revealed MindMatrix the 2nd best marketing automation software company for November 2013. MindMatrix was revealed the second top marketing automation software company due to their impressive performance in the rigorous analysis process. Thousands of online marketing solutions are considered while only the 10 top are highlighted in the standings

Online marketing services are evaluated through a methodical evaluation process to establish which services to showcase in the rankings. While there are thousands of marketing automation services the rankings are crafted of the absolute best the online marketing industry has to offer. The independent research team delves into various marketing automation services across five areas of evaluation in order to establish the overall level of performance in areas including support, API, integration, ease of use, and implementation time.

For a more thorough investigation of contending marketing automation software providers the independent investigation team at topseos.com contacts client references of the top contending online marketing software providers. Consumers are asked various questions about the solutions produced to them and about their experiences with the online marketing service. Consumers often go out of their way to reach topseos.com directly to tell of their experiences and opinions pertaining to online marketing solutions.

topseos.com scrutinizes and names the best marketing automation services in the industry. Based on the in-depth examination process MindMatrix was declared as the best performing marketing automation software company. Those scouring for a software company with solid consumer credentials and a genuine history of performance should consider MindMatrix.

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topseos.com Acknowledges MindMatrix as the Second Top Marketing Automation Software for the Month of October 2013

The independent authority on internet marketing solutions, topseos.com, has disclosed MindMatrix as the 2nd best marketing automation software provider for October 2013.

OCTOBER 22, 2013 : topseos.com has revealed MindMatrix the 2nd top marketing automation software in the October 2013 edition of the listings. The listings are formulated through a methodical analysis of the core services provided by each software. Businesses looking for capable marketing automation software turn to topseos.com to find software which have been evaluated by an independent third party.

Internet marketing software are evaluated through a thorough evaluation process to identify which software to showcase in the ratings. While there are thousands of marketing automation software the ratings are compiled of the absolute best the internet marketing industry has to offer. The independent research team scrutinizes various marketing automation software across five areas of evaluation in order to identify the overall level of performance in areas including support, ease of use, implementation time, API, and integration.

Solutions provide topseos.com with consumer references in order to aid in the analysis of their services. Consumer references serve as an additional metric for benchmarking top contending solutions by obtaining an apprehending of the value behind each service. Clients are often the best indicator of performance due to their use of the services and their experience in communicating with their selected marketing automation consultant.

MindMatrix has been awarded the second top marketing automation software provider based on a veracious analysis of their offered services. The independent research team has awarded them due to their continued performance and their history of successful online marketing services. Those looking for a impressive marketing automation service to meet their specified needs should consider MindMatrix.

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"Ease of Use" is Now Considered a Critical Success Factor for Marketing Automation

MindMatrix, the Next Generation Marketing Automation Provider, Responds with Virtual Marketing Assistant Service

OCTOBER 17, 2013 : With more and more companies enhancing their sales and marketing methods with software solutions, new marketing automation providers are cropping up daily. Choices for consumers of this technology have never been more plentiful, leading to an increasingly complex buying decision for consumers. How will customers evaluate their vendor options? Market research and advisory firm, Gleanster, set out to define just what exactly businesses should demand from their marketing automation providers.

After conducting a study which involved 1,396 B2B marketers, Gleanster found that "Ease of Use" is, for the first time ever, now among the top three most important factors in determining the success of a company deploying a marketing automation platform. Marketing automation software platforms are intended to make marketing and sales professionals' jobs easier with a set of robust features and capabilities. However, if these platforms are difficult to learn, their value is never fully realized. The other two critical success factors identified in the study: Re-usable campaign templates and cooperation with sales.

Vice President of Client Services at MindMatrix, Duane Wells, says these are the kind of findings that motivated the 14 year-old veteran marketing automation company to provide enhanced support and training services through what they are branding their "Virtual Marketing Assistant Service"(VMA Service). "We can talk to customers all day long about how our platform will solve their problems with specialized tools, but if they can't figure out how to use the tools - or teach others at their organization to use tools - they will never be able to harness the true power of marketing automation," says Wells. "Marketing takes resources and talent, which can often be difficult to find and even more expensive to maintain in-house. The strategy behind the VMA program is to provide immediate value by giving businesses one-on-one support for optimizing a marketing campaign's effectiveness through monthly analysis and discussion with our marketing automation specialists."

Learn more about the MindMatrix Virtual Marketing Assistant Services at http://www.MindMatrix.net.

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topseos.com Acknowledges MindMatrix as the Second Top Marketing Automation Software for the Month of October 2013

The independent authority on internet marketing solutions, topseos.com, has disclosed MindMatrix as the 2nd best marketing automation software provider for October 2013.

OCTOBER 15, 2013 : topseos.com has revealed MindMatrix as the 2nd top marketing automation software in the October 2013 edition of the listings. The listings are formulated through a methodical analysis of the core services provided by each software. Businesses looking for capable marketing automation software turn to topseos.com to find software which have been evaluated by an independent third party.

Internet marketing software are evaluated through a thorough evaluation process to identify which software to showcase in the ratings. While there are thousands of marketing automation software the ratings are compiled of the absolute best the internet marketing industry has to offer. The independent research team scrutinizes various marketing automation software across five areas of evaluation in order to identify the overall level of performance in areas including support, ease of use, implementation time, API, and integration.

Solutions provide topseos.com with consumer references in order to aid in the analysis of their services. Consumer references serve as an additional metric for benchmarking top contending solutions by obtaining an apprehending of the value behind each service. Clients are often the best indicator of performance due to their use of the services and their experience in communicating with their selected marketing automation consultant.

MindMatrix has been awarded the second top marketing automation software provider based on a veracious analysis of their offered services. The independent research team has awarded them due to their continued performance and their history of successful online marketing services. Those looking for a impressive marketing automation service to meet their specified needs should consider MindMatrix.

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topseos.com Releases Standings of Top 10 Marketing Automation Software Providers for October 2013

10 top marketing automation software have been proclaimed by topseos.com for October 2013.

OCTOBER 03, 2013 : The independent authority on online marketing services, topseos.com, has released the list of the October 2013 best marketing automation software companies in the search engine marketing industry. The listings are released at the start of each month in order to account for the latest developments and achievements of the best performing marketing automation software companies. The independent research team at topseos.com assesses and names the marketing automation software companies included in the investigation process each month in order to assist businesses in selecting their best fit marketing automation software company.

The 10 top marketing automation software for October 2013 are:

  • Net-Results
  • MindMatrix
  • Act-On Software
  • OfficeAutopilot
  • HubSpot
  • Pardot
  • Genius.com
  • SalesFusion
  • SilverPOP
  • Neolane

The topseos.com independent research team spends time analyzing marketing automation software by taking a veracious look at key strengths and competitive advantages of contesting search marketing software. The standings are compiled through the use of a set of evaluation criteria. The five criteria used to benchmark and compare marketing automation software include implementation time, support, API, ease of use, and integration. Search marketing software are put to the test to ensure the top software are ranked to assist businesses in selecting the absolute top marketing automation software to meet their specific needs.

About topseos.com

topseos.com is an online provider of independent reviews and ratings. The standings of the best search engine marketing solutions are released monthly to assist businesses in connecting with marketing automation solutions which feature a history of effective solutions. Thousands of search engine marketing solutions are put to the test while only the absolute best solutions are showcased in the standings.

The 10 top marketing automation software for October 2013 can be found at:

http://marketing-automation.topseosrankings.com/best-marketing-automation-software

Marketing automation software companies interested in being evaluated and declared can visit:

http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking

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topseos.com Unveils MindMatrix as the Second Best Marketing Automation Service for the Month of October 2013

MindMatrix has been announced the 2nd best marketing automation service by topseos.com for October 2013.

OCTOBER 03, 2013 : topseos.com has announced MindMatrix as the second top marketing automation service in the month of October 2013. Search engine marketing solutions are inspected by the independent research team at topseos.com to learn which solutions offer the top marketing automation solutions. The standings are reassessed on a monthly basis based on the latest developments of contending marketing automation solutions.

The independent research team at topseos.com performs a methodical analysis of the internet marketing services in order to stay informed of the latest feats of performing marketing automation software. Performing software are put to the test through the use of five verticals of analysis in areas including support, API, ease of use, integration, and implementation time. The standings of best marketing automation software is revisited based on the results of the analysis to highlight the best in the internet marketing industry.

Solutions provide topseos.com with consumer referrals in order to aid in the examination of their services. Consumer referrals serve as an additional metric for testing top performing solutions by obtaining an interpreting of the value behind each solution. Clients are often the best indicator of achievement due to their use of the services and their experience in communicating with their chosen marketing automation software company.

MindMatrix has been analyzed as a part of the systematic examination and has earned their standing as the best marketing automation service. Through strong customer referrals and high scores in each of the five criterias of evaluation, MindMatrix has passed each phase of the examination process. Those hunting for a trustworthy marketing automation service to assist them should consider MindMatrix.

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Standings of Best Marketing Automation Software Companies Disclosed by topseos.com for October 2013

topseos.com discloses the top marketing automation solutions for October 2013.

OCTOBER 01, 2013 : The independent authority on search marketing vendors, topseos.com, has released the list of the October 2013 best marketing automation services in the internet marketing industry. The standings are released at the start of each month in order to account for the latest developments and achievements of the best performing marketing automation services. The independent research team at topseos.com investigates and lists the marketing automation services included in the evaluation process each month in order to assist businesses in selecting their best fit marketing automation software.

The process for analyzing and naming marketing automation software companies involves a month-long process of testing the top contending software companies based on the use of a set of investigation criteria and learning more about their solutions and their communications with their consumers through references. Oftentimes, the topseos.com independent investigation team talks directly with consumers in order to inquire about the solutions and performance from the standpoint of the customer. Other times, consumers visit topseos.com in order to produce their experiences about the software companies which they use.

The 10 top marketing automation software providers for October 2013 are:

  • 1- Net-Results
  • 2- MindMatrix
  • 3- Act-On Software
  • 4- Genius.com
  • 5- Pardot
  • 6- Neolane
  • 7- HubSpot
  • 8- SilverPOP
  • 9- SalesFusion
  • 10- Marketo
  • About topseos.co.uk

topseos.com is an established independent research firm focusing on the evaluation and rankings of internet marketing solutions all around the world. The rankings are formulated by the independent research team each month to highlight the best marketing automation solutions based on their accomplishments and their rating achieved through the proprietary evaluation process.

The 10 top marketing automation software companies for October 2013 can be found at:

http://marketing-automation.topseosrankings.com/best-marketing-automation-software

Marketing automation services interested in being ranked can visit:

http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking

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topseos.co.uk Names Rankings of Best 10 Marketing Automation Software Providers in the UK for September 2013

The independent authority on search marketing in the UK, topseos.co.uk, releases the rankings of the best marketing automation software companies for the month of September 2013.

SEPTEMBER 18, 2013 : The independent authority on search vendors in the United Kingdom, topseos.co.uk, has released the top marketing automation software companies in the online marketing industry for the month of September 2013. Many software companies are put through an in-depth analysis of their services to ensure only the absolute best marketing automation software companies are showcased each month. The rankings are produced by the independent research team through painstaking testing and analysis to identify the top software companies offering marketing automation services.

The topseos.co.uk independent research team spends time analyzing marketing automation solutions in the UK by taking a meticulous look at key strengths and competitive advantages of competing internet marketing solutions. The rankings are formulated through the use of a set of evaluation verticals. The five verticals used to benchmark and compare marketing automation solutions include ease of use, implementation time, support, API, and integration. Internet marketing solutions are put to the test to ensure the best solutions are listed to assist businesses in selecting the absolute best marketing automation solutions to meet their specific requirements.

The 10 top marketing automation solutions in the UK for September 2013 are:

  • 1- Net-Results
  • 2- MindMatrix
  • 3- Act-On Software
  • 4- Genius.com
  • 5- Pardot
  • 6- Neolane
  • 7- HubSpot
  • 8- SilverPOP
  • 9- SalesFusion
  • 10- Marketo
  • About topseos.co.uk

topseos.co.uk is a producer of online marketing ratings in the UK. The main goal of topseos.co.uk is to establish and name those individuals or software companies offering top online marketing services available. Marketing automation software companies are put through a methodical investigation to ensure the rankings contain the absolute best software companies the online marketing industry has to offer.

For the ratings of the best marketing automation software companies, visit http://www.topseos.co.uk/rankings-of-best-marketing-automation-software.

Marketing automation solutions interested in being evaluated and proclaimed can visit http://www.topseos.co.uk/rankings/search-engine-marketing-agencies/apply-for-ranking.

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MindMatrix Introduces Marketing Automation Tools to Continuum's Channel Partners

Pittsburgh PA - September 03, 2013

SEPTEMBER 18, 2013 : Continuum, a leading provider of managed services solutions, has selected MindMatrix's cutting-edge marketing and sales enablement software as the technology engine behind the Continuum's newly launched partner inbound marketing program. "Marketing Advantage" is the technology industry's first fully integrated, turnkey marketing program designed exclusively for IT services companies. Powered by MindMatrix, the program helps Continuum's partners generate leads, automate marketing and close more deals without having to contribute extra time and resources.

"Finding the time to develop and sustain a quality marketing program is difficult for many of our managed services provider (MSP) partners because they're focused on supporting customers," said Continuum Vice President of Channel Marketing and Community Development Mark Zahar. "Marketing Advantage goes beyond traditional approaches by combining a highly systematic process with professionally created content that keeps the MSP's brand awareness high among targeted prospects. We chose MindMatrix as the automation tool behind the program because it makes sales collateral creation easy on our partners while giving them deeper insight into prospect analytics."

Continuum partner Empower Information Systems has seen impressive results since leveraging the Marketing Advantage program powered by MindMatrix. Using the email-marketing platform with pre-loaded templates that Empower customized with its logo and corporate colors, the company was able to secure a $60,000 deal in less than three months.

"We've never maintained a dedicated marketing staff, but as our company matured, we began to realize that you can only shake so many hands and play so many rounds of golf in a day," said Principal and Chief Security Officer at Empower Information Systems Jason Holbrook. "We needed a plan to engage customers and knew we couldn't count on ourselves to get it executed. That's why we chose Marketing Advantage."

MindMatrix's channel solutions product seeks to satisfy the needs of channel partners and channel managers with specialized tools for sales and marketing professionals. "The channel solutions module allows a company to maintain its brand integrity and keep track of its channel partners' activities and outcomes, while also allowing their partners to generate leads, access their own sales and marketing materials and enable their sales teams with special sales functions that you just don't see in other marketing automation software platforms", said Harbinder Khera, MindMatrix CEO.

With all this positive feedback about its new channel offerings, MindMatrix is looking forward to working with other businesses that have channel needs, both locally and nationwide and it has ramped-up its sales team to deal with the high demand these new offerings are sure to generate.

Read the full story at http://www.prweb.com/releases/2013/9/prweb11075166.htm

Read more: http://www.digitaljournal.com/pr/1445907#ixzz2eV6UwUov

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A Marketing Automation Solution That Now Offers a Truly Customized Branding Experience

MindMatrix, has rolled out a gray label option, enabling its customers to personalize their marketing automation software to match their own unique branding standards.

August 24, 2013 : Leading Pittsburgh-based marketing automation and sales enablement solutions provider, MindMatrix, has rolled out a gray label option, enabling its customers to personalize their marketing automation software to match their own unique branding standards.

According to Duane Wells, VP, Client Services, the gray label portal upgrade was prompted by the desire to offer MindMatrix's clients a truly personalized customer experience. Mr. Wells stated, "MindMatrix has always recognized the importance of seamless integration between the marketing and sales arms of a business and it is in line with this philosophy that this feature has been incorporated. Plus, MindMatrix's automated marketing tool is the only marketing automation software on the market which offers strong sales enablement capabilities, which means it will be used extensively by our client's sales teams. And, we think it is extremely important that the sales users feel comfortable with the portal."

This custom portal's theme can even be configured to resemble that of the company's website. The ability of the software to resemble a familiar interface ensures that salespersons can be comfortable even as they are working on a new platform. The portal design was inspired by the new Windows OS, which makes it optimized for tablet viewing; an ideal solution for sales users on the go.

The gray label portal is just one more way the Pittsburgh-based marketing automation and sales enablement provider, MindMatrix, ensures its clients are able to make the most of its offerings by enhancing the sales enablement side of its platform. Surmount Energy and Sotheby's are two MindMatrix customers that have implemented the gray label feature so far.

To find out more about the gray label option, call us at 412-381-0230 to speak with a MindMatrix representative.

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MindMatrix Offers Channel Marketing Automation to Support Channel Marketers

MindMatrix offers superior lead management tools that help channel partners and independent representatives to engage in more effective channel marketing.

April 30, 2013 : Pittsburgh based marketing automation software company; MindMatrix announced the release of its marketing automation solution for the channel marketing industry. MindMatrix recognizes the need of a cohesive marketing automation tool for channel marketers and presents it to them through their marketing automation offering.

According to Danielle Fisher, Head—Channel Sales Development, at MindMatrix, " As a part of product development, we at MindMatrix, got in touch with hundreds of channel marketers and veterans of channel marketing. That helped us understand the key issues bothering the channel marketing industry and now, MindMatrix resolves each of these challenges effectively with its marketing automation tool that is attuned to every need of a channel marketer."

Brand management, marketing ROI measurement and lead management are some of the core areas where MindMatrix's marketing automation solution focuses. MindMatrix's offering comes with automated lead nurturing tools that enable channel partners and independent reps to stay in touch with their prospects and engage in one-to-one personalized marketing on-demand, without depending on external marketing teams. It also provides them with superior lead generation and lead tracking abilities that cut across multiple marketing channels including print, web and social media.

MindMatrix's latest channel marketing offering gives channel marketers the ability to engage in smarter & more effective marketing by providing them with the tools they need to have more result-producing conversations during the sales process—all on a single unified platform.

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MindMatrix Upgrades its Marketing Automation Software to include Exciting New Features

MindMatrix's Marketing Automation Software has undergone value adding enhancements to present a new range of benefits to its growing customer base

April 30, 2013 : Harbinder Khera, CEO of, MindMatrix, announced that the company has enhanced its marketing automation software with a view to improve user experience. While MindMatrix has bundled over 7 enhancements in this release, the key ones include the upgraded media editor, A/B testing for all web collateral, Gmail Plug-in, reverse DNS tracking and integration of the marketing automation software with the popular CRM system, SageACT2013.

According to Harbinder, this was one of the major releases since the launch of the marketing automation platform and most of the enhancements were based on the requests that came in from customers already using MindMatrix's platform. "Of course, there were some enhancements like the Reverse DNS based tracking system which was the brainchild of the development team here at MindMatrix", he says. "And…that is one of the highlights of this release. Our software can now tell you which industry or company the prospect belongs to…even if they don't fill a form on your website or landing page"

Apart from the Reverse DNS technology, the marketing automation software now boasts of a new media editor that has a more easy and user-friendly feel to it. Also, now all web collateral generated using Mindmatrix's marketing automation platform can now undergo A/B testing to test the various possible landing/web designs to arrive at the ones that produce optimum results. Another key feature enhancement allows users with Gmail accounts to send template-based emails that are stored in the platform, through their Gmail account, using the Chrome plug-in for Gmail.

"The response we have received from our customers has been great", says Harbinder, who has another release slated soon. "To be truly classified as the next-generation marketing automation provider, we know we need to be constantly innovating and providing our customers with something extra, which is what we will aim for with every new release.".

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Mindmatrix announces an agreement to acquire The Guider Group

February 11th, 2013 : "Mindmatrix, a Global Leader in Marketing Automation Software, today announced an agreement to acquire The Guider Group, a Pittsburgh Based-based provider of business development and outsourced online marketing services.

"Mindmatrix is committed to the delivery of software innovations that bring significant results to our customers while simplifying online marketing," said Harbinder Khera, CEO of Mindmatrix. "Our strategy is to provide enablement services that are aimed at helping our partners deploy our software and help customers understand and realize the value of this technology. Because of their existing success in the online marketing services space, we believe that the acquisition of Guider will accelerate our ability help partner and customer adoption of our technology and support their success."

"This acquisition is part of a larger strategy to offer services to customers that are needed beyond what the Mindmatrix software platform can deliver on its own. Mindmatrix and Guider have a great deal of continuity and share the vision to remove complexity and adoption of online marketing automation," said Duane Wells, Senior Partner at, Guider. "As a former partner, we have first-hand knowledge of the software and this deal makes sense. We are excited to combine forces with Mindmatrix to build an internal practice that is dedicated to making sure partners and customers succeed with the platform."

As part of its strategy to deliver best of breed marketing automation solutions, Mindmatrix continues to invest and innovate to extend the benefits of online marketing to organizations looking to use the internet to generate sales and leads. Mindmatrix is at the forefront of marketing automation, and the acquisition of Guider will expand Mindmatrix abilities to show customer success quickly and efficiently.

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MindMatrix named 2nd best marketing automation software vendor for this month!

February 5th, 2013 : The independent authority on Search vendors, topseos.com, has named MindMatrix the second best marketing automation software vendor for February 2013.

The independent authority on Search vendors, topseos.com, has named MindMatrix the second best marketing automation software vendor in the online marketing industry for the month of February 2013. MindMatrix's marketing automation software, AMP provides a single unified platform for sales and marketing alignment—covering the key elements of both the functions. AMP provides solutions in the areas of lead generation, lead prospecting, collateral creation, personalized marketing, brand management, lead scoring, campaign automation, marketing measurement, lead nurturing/drip marketing, social media marketing and sales automation,.

The process for evaluating the top marketing automation software vendors in the industry involves a meticulous look at each of the platforms, the types of strategies and features which they provide, and the quality of service behind the scenes. Five area of evaluation are used in order to identify the key strengths, weaknesses, and competitive advantages of each platform including ease of use, implementation time, API, support, and integration. The benefits of each software are compared across these five areas of evaluation in order to compare the top performing software solutions in the industry.

To further supplement the research, topseos.com also connects with users and clients of the software vendors to verify and substantiate the vendors' claims. While thousands of agencies and vendors are evaluated each month, only the ten best offering a marketing automation platform are included in the rankings.

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MindMatrix Inc., Creator of AMP, Marketing Automation Software, Announces a New Partnering Initiative Directed at Marketing, Interactive Consulting and Software Firms

At the core of the program is the opportunity for enrolled firms to fully employ the AMP marketing and sales automation internally without charge and then use it externally to drive revenues on several different tiers of client engagement.

January 31, 2013 : This new partnership initiative represents a total commitment to join up with and fully support firms who may be referring, reselling or repackaging the AMP marketing automation platform to drive greater revenues. At the core of the program is the opportunity for enrolled firms to fully employ the AMP marketing and sales automation internally without charge and then use it externally to drive revenues on several different tiers of client engagement. Through referral, as well as more integrated reseller plans, vendors may choose to offer the marketing automation software package with as much or little sales support as they request, including jointly supported demos and sales calls. At the highest level, vendors are choosing to fully integrate the entire AMP solution into their own package of offerings. These sales and marketing tools include lead nurturing programs for their current customers, lead generation tools for new customers, brand management repositories, on-demand sales materials creation, and more.

As Andy Carlton, MindMatrix' Director, Channels Sales and Business Development noted, "One of the key benefits is that participants become part of the MindMatrix partner ecosystem. This offers increased visibility for partners, providing them access to new business opportunities and additional lead generation venues. It gives us a credible repository of experts that can fulfill any piece of the marketing and sales funnel."

About MindMatrix

For over a decade, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.

For more information or to become a channel partner, please visit our website at http://www.mindmatrix.net to fill out a form, or call us directly at 412-381-0230.

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MindMatrix, Marketing Automation Software, recently received positive reviews from an independent expert in the marketing automation domain.

David Raab'sblog post titled "MindMatrix Adds Sales Support to Marketing Automation," posted on December 4, 2012, describes how MindMatrix adds sales-marketing alignment to standard marketing automation features. MindMatrix has nearly 250 clients with about 34,000 end-users.

January 15, 2013 : Mindmatrix Inc., creator of AMP, Marketing Automation Software, recently received positive reviews from an independent expert in the marketing automation domain.

David Raab'sblog post titled "MindMatrix Adds Sales Support to Marketing Automation," posted on December 4, 2012, describes how MindMatrix adds sales-marketing alignment to standard marketing automation features. MindMatrix has nearly 250 clients with about 34,000 end-users.

Referring to the platform's ability to add sales marketing alignment to more traditional marketing automation tools, Raab notes …" MindMatrix does a good job with these features. Content personalization is especially sophisticated, supporting dynamic content (i.e., conditional logic) within templates; drawing personalization variables from user, partner, contact, and other tables; and providing precise control over which content attributes can be edited by a salesperson or other end-user. Personalized output formats include not just email, but also Web pages, PowerPoint, and online or printed PDFs."

According to CEO Harbinder Khera, "MindMatrix first developed marketing automation tools to serve the real estate industry, but AMP istailored to meet the needs of a broad array of industries. Every industry's pain points were considered in the design of this platform, in particular, manufacturing and retail service industries. We have also structured these tools to help small and home-based businesses. In short, these tools are needed everywhere, and AMP is certainly a vertical specialist."

According to his blog, Customer Experience Matrix, David Raab, "is a long-time marketing technology consultant and analyst. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers."

About MindMatrix

For the past 14 years, MindMatrix, Inc. has focused on sales-marketing alignment for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions, helping our clients derive the maximum benefit from their investment in sales and marketing.

Our product offerings for sales include on-demand sales materials creation, smart lead management, lead prospecting, and more. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.

For more information, please visit the MindMatrixwebsite at www.mindmatrix.net, or call directly at 412-381-0230.

Mindmatrix receives positive reviews from an independent expert in the marketing automation domain.

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MindMatrix's CEO Harbinder Khera Appeared on Pittsburgh Radio Talk Show

Khera discussed how MindMatrix's Marketing Automation Software, AMP, can promote sales-marketing alignment in any industry.

November 15, 2012 : MindMatrix's CEO, Harbinder Khera, made an appearance on TechVibe Radio on Saturday, November 3rd, 2012. The radio program was hosted by The Pittsburgh Technology Council's Audrey Russo and Jonathan Kersting. Harbinder spoke about how MindMatrix's marketing automation software can help businesses resolve the challenges related to poor sales-marketing alignment. He further explained how using AMP will enable marketing teams to pass only "ready-to-buy" leads to sales. Combined with this capacity is the powerful tool which enables sales teams to create personalized, high-impact sales collateral on their own, without any reliance on marketing.

Harbinder also touched upon the manner in which marketing has changed today and how businesses need to win the trust of their prospects first and pitch to them later. As a result, lead nurturing has become an integral part of the marketing process. AMP's lead nurturing tools are more sophisticated than its competitors- giving the user every possible option to design the perfect email campaign program. Harbinder also spoke about the way AMP works to decode the digital footprint of prospects to provide a business with useful information about their interests and buying profile through smart lead prospecting tools.

MindMatrix is headquartered in Pittsburgh's trendy Southside neighborhood, with offices overseas. Harbinder spoke about his early days in Pittsburgh as an entrepreneur and how MindMatrix has grown over that past 14 years, overcoming a variety of challenges including the dotcom bust and recession. The company now has over 300 employees spread across 2 continents.

TechVibe Radio is a weekly radio program produced by The Pittsburgh Technology Council which broadcasts on 104.7 FM News Talk every Saturday at Noon. Techvibe reaches listeners across all of southwestern Pennsylvania and parts of the tri-state area. The radio segment features local entrepreneurs, business leaders and stakeholders behind the Pittsburgh region's fast-moving technology industry.

Click here to Listen to the broadcast. To learn more about the Pittsburgh Technology Council, please visit http://www.PghTech.org. AMP is the perfect marketing automation solution for all companies. Please call 412-381-0230 to schedule a demo.

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MindMatrix brings Next-Generation Sales-Marketing Alignment to the Manufacturing Sector

Enhancement to MindMatrix's Marketing Automation Software to close the gap between manufacturers and their sales channels

August, 31, 2012 : MindMatrix, a Pittsburgh based Marketing Automation Software Company, has enhanced its marketing software to better align the sales and marketing functions for the manufacturing industry.

Adding to its quality lead generation tools, the software now comes with strong personalized multi-channel collateral creation, sales prospecting, and marketing measurement capabilities to assist manufacturers in supporting their in-the-field marketing representatives and other distribution channels more effectively.

MindMatrix's Marketing Automation Software allows manufacturers to store information about their products in database format which can be accessed by their sales channels—such as independent sales representatives or distributors --- to create personalized sales collateral, including customized product catalogs, product specification sheets, and personalized product presentations.

According to Harbinder Khera, CEO of MindMatrix,"Most marketing automation tools only focus on lead generation. But today, the challenges faced by the manufacturing sector is more than just lead generation. Manufacturers are struggling to provide their sales, distribution and independent marketing channels with timely marketing support. As a result, some sales channels engage in their own marketing and sales activities, which often don't do justice to the manufacturers' brand positioning and almost never, yields expected results. Our Marketing Automation Software can change this."

"Besides providing powerful tools for quality lead generation, the enhancement to our Marketing Automation Software, empowers manufacturer's sales and distribution channels to create personalized, product-centric sales and marketing collateral without worrying about the brand being misrepresented. It also injects transparency into the marketing process, allowing manufacturers to clearly see the results of the marketing activities their channel partners engaged in. Also, our marketing automation software gives on-field marketing representatives and distributors smart sales prospecting tools improving their sales focus. End result: More revenue generation for the manufacturer and distributors. It's a win-win situation!" elaborates Khera.

By solving the key marketing challenges faced by the manufacturing industry, MindMatrix's marketing software upgrade enables manufacturers to make their brand a favorite with dealers, distributors and even on-field independent marketing reps. In an industry with stiff competition and reducing profit margins, MindMatrix's software upgrade is expected to receive an extremely positive welcome.

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MindMatrix Enriches its Marketing Automation Software with Next Generation Personalization Module

The enhancement will empower users to lend greater relevance to their outbound and inbound marketing and sales efforts

August, 31, 2012 : MindMatrix, the Pittsburgh based Marketing Automation Software Company, has made an exciting new upgrade to its marketing software, AMP. MindMatrix has enhanced AMP with a powerful the personalization engine. The engine will enable users to infuse a high level of personalization to both, in-bound and out-bound marketing.

The personalization engine collects prospect data from various available sources including website/landing page visits, form sign-ups, marketing campaign responses, CRM databases etc., and then analyzes the data and uses that information intelligently to allow a high level of personalized marketing/sales approach. Users can personalize their sales and marketing messages based on pre-defined criteria ranging from contact activity, attributes, pre-set time-frames and more. The USP of AMP's personalization engine is that it allows users to customize both—text and visual design based on pre-defined criteria. Moreover, this personalization engine is intelligent and works in real-time—refining prospect profiles dynamically to reflect their preferences and choices.

Harbinder Khera, CEO of MindMatrix says, "Individual salespeople always wish to customize their offerings for clients, but are usually limited to options like putting a name and address sticker on a pre-printed glossy brochure or spending too much time hand-crafting a proposal. AMP's personalization engine changes this. The aim behind this upgrade is to take prospect experience to a whole new level by providing information targeted to the individual consumer– in an on-demand, cost-effective manner. Businesses can achieve superior results in their marketing and sales initiatives by making their content as relevant as possible to the needs of each consumer….and the most cost-effective and efficient way to do so is by automation the processes through the use of comprehensive marketing software."

Harbinder believes the upgrade will allow marketers and salespersons to tap into rich prospect data sources and tailor their offerings accordingly; allowing them to enjoy shorter sales cycles, improved customer retention, increased revenue and significantly lesser marketing and sales process costs."

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MindMatrix Offers New Tools to the Insurance Services Sector to support nationwide networks of independent agents

Pittsburgh – 2012 : MindMatrix, a Pittsburgh based Marketing Automation Software Company, has enhanced its marketing software for the Insurance Services Sector, so they can empower their independent agents and carriers to create a presence tailored to the local market, while maintaining alignment with corporate-wide marketing campaigns.

Adding to its quality lead generation tools, the software now comes with strong personalized multi-channel collateral creation, sales prospecting, and marketing measurement capabilities to allow for better support for individual representatives .

MindMatrix's Marketing Automation Software allows insurance providers to store information about their products in a database format which can be accessed by independent agents and carriers to create personalized sales collateral, including customized service proposals, advertisements, and personalized product presentations.

According to Harbinder Khera, CEO of MindMatrix, "What we learned is that while a local insurance agency is always a part of the corporate brand, that isn't enough to succeed now. Individual agents thrive when they become part of the local community and tailor their sales messages to the specifics of the region, as well as to the individual customer. Creating a local brand for an agent requires adjusting the message to reflect regional interests. Corporate marketing departments are often not structured or staffed to provide that level of support. Our Marketing Automation Software can end those limitations."

"Besides providing powerful tools for quality lead generation, our Marketing Automation Software allows individual agents to create personalized, customer-centered sales and marketing collateral without worrying about the brand being misrepresented. And, it can ensure that every document meets the industry's regulatory requirements. While the pre-designed lead scoring and lead generation campaigns make it easy to generate quality leads, most importantly, the product offers tools that help agents establish a powerful relationship with their clients—such as personalized e-mail drip campaigns and follow-up mechanisms that are tailored to suit prospect behavior.

By addressing these key marketing challenges, MindMatrix's marketing software enables leaders in the Insurance sector to make their brand a favorite with carriers and individual agents. In an industry where the "personal" touch is so important, MindMatrix's AMP software offers a significant change for the industry's marketing practices.

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MindMatrix Launches Next-Generation Marketing Automation Software to Better Align Sales & Marketing Functions

While traditional marketing automation tools focus on marketing, MindMatrix's platform has been overhauled to support both marketing and sales effectively

July, 09, 2012 : MindMatrix Inc., a leading Marketing Automation Software provider provider has enhanced its platform to meet the growing needs of the Marketing 2.0 environment. The focus on both sales and marketing aspects of the business, ensuring a seamless integration of these two functions, sets the MindMatrix platform apart from other Marketing Automation Software providers.

Harbinder Khera, MindMatrix CEO, says, "Our platform is a next-generation Marketing Automation Software because it combines the standard Marketing Automation functions with Marketing Resource Management (MRM) capabilities. Our solution cuts the sales team's dependency on marketing by providing them with the tools they need to stay on top of the game. It also ensures that key marketing functions are intelligently automated which alleviates pressure on limited marketing resources."

The platform offers many marketing capabilities including brand management, social media automation, lead scoring, sales prospecting and multi-channel marketing inclusive of print and digital media. The result is a smart platform which automatically adjusts marketing and sales strategies to suit prospect behavior.

In addition, the platform accelerates the ability of sales teams to generate highly personalized communication materials that conform to company's branding standards. It has excellent social media marketing capabilities to support automation of social media and blog postings; this allows users to strengthen their presence on popular social media sites. These enhancements mark MindMatrix's entry into other verticals beyond Real Estate including Manufacturing/Distribution, Hi-Tech, Services, Retail, Advertising and Design firms.

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MindMatrix Tailors its Marketing Automation Software to Appeal to Home Business Owners

The customized marketing automation solution has received an overwhelming response from home-based entrepreneurs at Vemma

May, 23, 2012 : MindMatrix Inc., the next-generation Marketing Automation Software provider has customized its offering under the brand of Vemmaamp.com to offer a powerful sales and marketing tool to Vemma homebased business owners.

This is the outcome of an industry study conducted by MindMatrix early in the year, which brought to light that the issues faced by the home-based business owner are in fact, very different from that of other industry verticals. Says Mr. Harbinder Khera, CEO, MindMatrix, "Our study revealed that most home-based business owners struggle with brand building, lead generation and follow-up..These entrepreneurs have a strong desire to succeed and are looking for tools to help them market and sell more effectively. To meet this need, we customized our marketing automation tool for home business owners. Whether someone is starting a home based business or already owns one, our solution provides them with the perfect blend of ready-to-use content, tools and automation so they can concentrate on expanding their business without worrying about the mechanics of creating a web site, running an e-mail marketing campaign or using social media.."

The MindMatrix solution provides home business owners with template-based, branded and personalized marketing/sales materials that are ready-to-use, saving them the time and efforts. It is also equipped with multiple lead nurturing programs that make lead conversion an easy and highly automated process. The system also provides its users with in-depth analyses and reports that help them figure out which leads are hot and which ones need to be nurtured. It also allows home-based business owners to market their products or services and stay in touch with their leads at a push of a button using their smart phone.

The nutrition giant, Vemma is one of the first companies in the home business vertical to adopt the home-business marketing solution introduced by MindMatrix. Most Vemma Brand Partners who have adopted MindMatrix's solution are raving about its simplicity of use. Jeff Weisburg, a Vemma Brand Partner calls it one of the most powerful online recruiting tools he has seen, but is also quick to add that one of the best things about it is that he doesn't have to be a computer whiz to use it. Another Vemma Brand Partner, Dennis Cancelli calls it the most user friendly and complete system ever!

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MindMatrix's Solution, Newplans.com Upgraded

Search Engine Optimization and YouTube video features have been enhanced

February, 03, 2012 : MindMatrix has added two new enhancements to its marketing tool, Newplans.com. The first enhancement concerns the marketing and sales presentations. The presentations henceforth created using Newplans will be automatically optimized for search engines, making it easier for people to find them on web-searches.

The other enhancement relates to YouTube videos. While Newplans provided users the option to upload their marketing presentation on YouTube for added web-exposure, the enhancement will now allow them to add background music to their sales and marketing presentations on YouTube. The music can be uploaded to the gallery section and then used in presentations and videos.

Deepti Menon, Director of Marketing—Newplans, says, "With the latest web technologies, sky's the limit for marketing tools of today. We will continue improvising Newplans to create a better experience for our users."

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MindMatrix clients get real-time access to their leads

Users of MindMatrix's solution Newplans.com will now know even as their prospects are viewing their presentations

Jan 10th, 2012 : MindMatrix has added yet another enhancement to Newplans.com, making it even easier for Newplans users to close deals. Now, Newplans users will be immediately alerted the moment a prospect views their presentation. Not jus that, a chat program has been integrated into Newplans that allows the users to chat with their prospects once they come online.

This enhancement further strengthens MindMatrix's commitment towards closure of the gap that exists between buyers and sellers. Users of Newplans already enjoy the benefits that come with 360 degree prospect view, and now with the lead alerts, they're even closer to their intended buyers.

Deepti Menon—Director of Marketing, Newplans, explains, "The aim behind Newplans is to help our users close their deals faster. And, in order to be doing that, it's necessary that the sellers have real-time contact with the buyers. Our latest enhancement to the Newplans platforms bridges the time-gap between the two parties, putting them in contact with one another instantly—in real time."

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Mindmatrix's employee strength reaches 100

The company has grown in strength from 2 to 100

December, 21, 2011 : Marketing automation pioneer Mindmatrix's employee strength crossed the 100 mark today. Conceived in the year 1998, as one-man's dream, MindMatrix is today helping over 20000 sales and marketing professional attain their dreams.

What started as SolveIT.com—a solutions portal today provides IT support, sales and marketing automation services and solutions to companies who are leaders in their respective domains. Since 1998 MindMatrix has grown from 2 employees to over 100 employees today, serving over 200 companies. MindMatrix's software solutions Vision & inVision are being used by top commercial real estate companies to strengthen their marketing effectiveness.

MindMatrix's customers today include well known corporates such as Sotheby's, Coldwell Banker Commercial, Grubb & Ellis, RE/MAX Commerical, Howard Hanna Real Estate and more. With offices set up in India and the US, and after braving the dotcom burst, MindMatrix is ready for new endeavors and take on new challenges.

Says Harbinder Khera, CEO, MindMatrix, "We have always believed in innovation. Our aim is to provide our clients with the best even before they ask for it. And I think over the years we have grown ourselves and our product and service offerings to be able to do just that…"

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MindMatrix's Solution turns things around for its clients

Latest solution – Newplans.com has been well received in the market.

September, 23, 2011 : Within months of being launched, MindMatrix has received an overwhelming response for its new marketing solution—Newplans.com. Says, Ronald Tarquinio, President of Tarquincore Properties, who has been using Newplans since June last year, "There was a time when I was struggling to get qualified leads. With my listings not showing up on web searches, getting leads seemed nearly impossible. This was until I started using Newplans. Newplans turned around everything for me."

Newplans is also being used by many other industry leaders like Sperry Van Ness, Prudential Preferred, RE/Max Commercial, CBC to boost the effectiveness of their marketing efforts.

Newplans.com is a marketing platform that helps brokers, agents, and listing owners showcase their offerings effectively. It offers various tools to enhance marketing effectiveness including tools for social media automation, lead generation, personalized listing presentation creation, Virtual tours and Video creation and search engine optimization.

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Market Better with Newplans.com

Creates www.Newplans.com—an Innovative Marketing Platform Powered with Advanced Marketing Tools that Make Marketing Easy for Salespersons

March, 2011 : MindMatrix, in partnership with RE BackOffice launches Newplans.com—a set of sophisticated marketing tools to help salespersons market their listings better. Newplans.com allows users to create high-impact, personalized marketing collateral in a fraction of the time it would otherwise take them. The platform offers simple, highly intuitive, five step process which will enable the users to create professional looking, multi-channel marketing materials. Using Newplans.com, helps salespersons breathe life into their listings by allowing them to create Interactive Presentations—complete with Virtual Tours, Photo Gallery, Dynamic Site or Floor Plans and Maps. The platform also allows users to increase the exposure of their marketing materials by allowing them to disseminate the marketing collateral on popular social networking and classified sites such as Facebook, Twitter, Craigslist, YouTube, GoogleBase, Vast, Oodle and to name a few.

With basic knowledge of the web, salespersons can create multi-channel marketing materials in the form of brochures, flyers, listing presentations, videos and e-books. While the module offers a range of templates and colors to choose from, salespersons can also get custom templates designed to suit their corporate branding standards.

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MindMatrix Joins Facebook & Twitter

Leverages the strengths of Social Media, while helping its clients do the same

October, 2010 : MindMatrix, has forayed into the social networking arena through Facebook and Twitter. A leading marketing automation company, MindMatrix realizes the important role social media will be playing in the scheme of things.

Says Harbinder Khera, CEO, MindMatrix, "Social media will play a key role in marketing and in strengthening the brand presence of businesses online. Besides it's a great medium to stay in contact with the market. Putting you one-to-one with your customers and prospects, social media sites like Faceook and Twitter give you a real feel of what's going on out there."

Not only has MindMatrix joined Facebook and Twitter, but is also innovating to produce solutions in the realm of social media marketing.

Follow us on Twitter: www.twitter.com/mindmatrix

Find us on Facebook: www.facebook.com/mindmatrix.inc

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MindMatrix works with Eastdil Secured

Builds Loan-Sale Platform for Real Estate Investment Banking Giant

September, 19, 2010 : Real estate investment banking giant Eastdil Secured has roped in MindMatrix to build its latest Loan-Sale platform.

This platform will list all of Eastdil Secured's loans that are available for sale via bidding. Expected to be an ultra-secure site, for obvious reasons, this site will also have accessibility options which make the site usable for hearing/vision impaired visitors.

About Eastdil Secured

As the pioneer of the real estate investment banking industry, Eastdil Secured has participated in every real estate cycle since 1967, attaining over 40 years of real estate investment banking knowledge and experience. By maintaining an effective platform that combines conventional real estate brokerage with the corporate finance and capital markets expertise of an investment bank, Eastdil Secured creates value for clients through unparalleled advisory services, individually-tailored structures, and marketing/placement programs that set the industry standard. Through the ability to navigate the challenges presented in any economic environment, Eastdil Secured maximizes opportunities with "custom-crafted", revolutionary strategies that produce the most optimal and efficient transactions possible.

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MindMatrix Sails in New Waters

Creates www.seetheyachts.com—an Innovative Online Portal for Selling Yachts & Boats, powered with advanced marketing tools

April, 14, 2010 : MindMatrix has successfully designed a highly sophisticated yachts and boats listings website for SeeTheYachts. Seetheyachts.com is a web portal acting as a platform that brings yachts and boats manufacturers and brokers under one roof, on the web. This means any prospective yacht buyer has access to hundreds of sellers. MindMatrix has integrated the portal with its marketing automation solution, making it interactive.

By using MindMatrix's solutions integrated into the website, sellers who have listed their yachts or boats on the portal can create high impact, personalized marketing collaterals easily. With basic knowledge of the web, brokers can create marketing materials in the form of brochures, flyers, listing presentations, flash videos and e-books. Not just that, the marketing module will take care of the broker's corporate branding standards as well, when providing the output, thus playing a vital role in brand buildings.

In addition to these features, marketing module is also intelligent enough to engage in content syndication. Once the user develops the content for a particular media, the same can be modified easily and utilized for other media as well. This feature is especially useful in the case of social media where the same content can be utilized to its optimum potential by posting it on various social media forums.

According to Steve Houck, CEO of SeeTheYachts.com, "The idea behind the portal was to help yacht and boat brokers become better marketers". MindMatrix has helped SeeTheYachts achieve this objective through inVision's capabilities.

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MindMatrix launches Virtual Assistance Services

Partners with RE Backoffice to offer Virtual Assistance services to its client base

Jan 04, 2010 : MindMatrix has partnered with RE BackOffice, a leading Commercial Real Estate service provider, to bring Virtual Assistant Services to its clients at a nominal rate. The Virtual Assistant module offers highly trained professionals who provide the kind of support offered by personal assistants in any niche, at costs as low as $250 a month. The Virtual packages are tailored to suit client needs, thus offering clients a lot of flexibility.

MindMatrix's Virtual Assistant services cover data entry, data management, addition of property data, marketing/sales materials generation, e-mail campaigns, contact list uploads and updates and listing updates on popular portals like Loopnet, Commercial IQ, GoogleBase and more.

Says Harbinder Khera, CEO, MindMatrix, "Subscribing to the Virtual Assistant package will enable our clients to free up time spent on mundane work and concentrate on more important tasks helping them cut down on the overheads such as cost of office space, payroll expenses, employee benefits that are incurred when employing an on-site personal assistant."

MindMatrix will soon integrate the Virtual Assistance package with its it leading marketing software.

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RE/MAX Commercial signs up MindMatrix for a comprehensive marketing support package

Package includes marketing proposals, flyers, e-mails, offering memorandums, listing pages and war-room

December, 08, 2009 : RE/Max Commercial, a leading real estate service provider has signed up MindMatrix Inc., to provide marketing support. RE/MAX has opted for an extensive marketing support module from MindMatrix. Apart from creating marketing proposals, flyers and HTML e-mails using inVision, RE/MAX users can also create high-end marketing materials such as offering memorandums. The package also supports easy creation of listing pages and offers advanced data storage facility through the war-room module.

MindMatrix's solution not only provides marketing support, but also effectively bridges the gap between marketing and sales. While most marketing software programs offer the advantage of creating mass marketing materials, MindMatrix also offers a high degree of customization and flexibility, with its ability to bring about a seamless integration of the two closely related functions of marketing and sales. Owing to these unique features, MindMatrix's solution works best for a company like RE/MAX Commercial with offices in over 70 countries and has around 100,000 real estate agents by way of franchise network.

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MindMatrix upgardes inVision's Information Editor

MindMatrix, the manufacturer of inVision, a leading Marketing Automation Software has upgraded the information editor section of the program to enable text hyperlinking.

October, 24, 2009 : In an effort to make inVision more user-friendly and intelligent, MindMatrix has added on the feature of dynamic text hyperlink to the information editor.

Dynamic text hyperlink will enable the user to link a particular text to any point of reference on the web. This functionality can be accessed through the information editor section. The user has to select the text that is to be hyperlinked and click on the hyperlink icon that appears. The next step is to enter the URL to which the text is to be linked. Once this is done, the text is hyperlinked to the location specified by the user.

MindMatrix is constantly looking for ways to innovate and improve the scene of marketing automation so that the gap between marketing and sales can be closed. Upgrading inVision's information editor is one such step in this endeavor.

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MindMatrix adds on exciting features to its marketing platform to enhance user experience

New features include importing PDFs, output in e-book format and improved image editor with better capabilities.

August, 09, 2009 : MindMatrix Inc., a leading provider of Marketing Automation Software has added new functionalities to its service offering. Constant improvement and innovation being the core values of MindMatrix, the company has been striving continuously to make its products as efficient and user-friendly as possible. One such step is the module that has been added to inVision to provide superior user experience.

The latest version of its marketing solution allows users to view any presentation in the form reader – friendly e-books or PDFs. With the new version of MindMatrix's marketing solution supporting e-magazine format, the users enjoy a series of advantages like quick-loading graphics, better search engine optimization—since e-books and PDFs are more likely to be listed on web searches and improved readability—since the output can be blown up to full screen size on the e-book mode.

The newly released module not only empowers the user to create PDFs, but also enables importing them into existing templates. With these functions being combined into a single package, the users can now enjoy better readability and flexibility with respect to the output.

Another major feature that has been made a part of this module is the facelift provided to the image editor section. The new image editor makes image formatting very easy. The user does not have to be an expert in graphics to use this tool. With the new image editor, basic editing functions such as cropping and resizing of the image or adding border to the image can be performed with a few clicks.

Harbinder Khera, CEO of MindMatrix said, "We at MindMatrix place utmost importance on customer feedback. The new module is a result of listening to customers and valuing their input".

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MindMatrix creates e-commerce website for About Time

Designs the complete e-commerce package for the Nutrition Company

June, 14, 2009 : MindMatrix acted as an implementation partner for About Time—a leading nutrition supplement company, based in Pittsburgh, developing and deploying the company's e-commerce website. MindMatrix designed the complete e-commerce solution including a CRM solution for About Time and was also responsible for its initial set-up and implementation.

Building the e-commerce website involved integrating various elements including the website, e-commerce platform and About Time's CRM system. The result has been a great new website for About Time which showcases all its offerings in an attractive manner and is also easy to navigate through.

Please visit www.tryabouttime.com to view the site.

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Sperry Van Ness chooses MindMatrix's solution to be its premier marketing tool

inVision to provide Sperry Van Ness with custom made marketing materials for its property database.

March, 25, 2009 : Sperry Van Ness has signed up for MindMatrix's inVision platform to enhance its marketing efforts.

MindMatrix's inVision 3.0 platform will enable Sperry Van Ness advisors to create marketing documents related to the company's realty holdings. inVision will be fully integrated with Sperry Van Ness's existing database system—the OTS.

Being one of the leading real estate companies, Sperry Van Ness has an extensive real estate property database. As a company that takes pride in its technology driven approach, Sperry Van Ness was on the lookout for a marketing tool that would enable creation of personalized presentations and templates for property marketing. inVision was chosen because it offers effective brand management opportunities, through various channels such as personalized corporate templates, e-mail marketing and creation of custom landing pages.

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MindMatrix's inVision hand-picked by Sotheby's International Realty for its presentations

MindMatrix's inVision 3.0 software to be part of the Sotheby's International Realty's marketing strategy.

January 19, 2009 : MindMatrix, Inc. today announced that Sotheby's International Realty, has chosen MindMatrix's inVision 3.0 as its marketing tool.

MindMatrix's inVision 3.0 platform will be used by Sotheby's International Realty to develop personalized real estate marketing listing presentations in various languages including English, French and Spanish. Sotheby's International Realty has over 10,000 agents throughout the world who will be utilizing inVision's services.

InVision enables the creation of personalized, database-driven marketing materials that are optimized for electronic viewing—be it in the form of e-mails, micro websites, e-catalogs or presentations in Flash and PowerPoint. With its operations spanning worldwide, Sotheby's International Realty requires a Marketing Automation Software that will lend consistency while minimizing the need and time taken for constant manual update—an advantage that inVision offers. inVision allows Sotheby's International Realty to create tailor-made sales materials at a fraction of the normal time and cost.

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MindMatrix Upgrades inVision

E-mail customization & easier property data management are the results.

November, 3, 2008 : MindMatrix has released a new upgrade to the inVision software platform. The latest version of inVision, 3.2, provides users with several exciting enhancements to the tool's standard functionality. inVision 3.2 is fully compatible with Outlook 2007 and also has two key feature enhancements, one of them being e-mail customization. With the upgrade, inVision users will now be able to customize the appearance of their emails even more, by adding full color borders that help the email content really pop. They can also include a special message that's personalized for the recipient, to their email campaign. inVision creates this personalization dynamically - all users have to do is choose the contact information they'd like to use, and the place where they'd like it to appear in their message.

The second key feature enhancement concerns property data management. Users can now copy a property, and export either a selection or all of their property data. The new copy function gives users a quick, simple way to replicate data for similar properties - for example, office suites or buildings within a complex. The new export function allows data storage in CSV format—allowing for a fast, convenient method of transferring data, or to create a backup data repository.

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MindMatrix supports marketing of Green

Indian Sustainability Pioneer Signs up for MindMatrix's marketing solution

July, 2008 : Surmount Energy Solutions—a leading Green Building Solutions, Design and Construction services provider from India has signed up with MindMatrix for use of InVision to strengthen its marketing strategy.

Surmount will be using inVision to lend direction to its marketing and sales strategies. Surmount has multiple offices in India—all located at prime Indian cities including Mumbai, Delhi, Kolkata and Bangalore.

"Considering our diversified sales force, Surmount was looking for a Marketing Automation Software solution that could help bridge the gap between its sales and marketing teams. InVision, it turns out fits the bill to a T.", said Mr. Balbir, CEO of Surmount Energy Solutions

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MindMatrix Announces Release of WarRoom

Adds a secured document storage component to its offerings

April, 14, 2006 : MindMatrix, Inc. recently announced the release of the newest component in its investment marketing platform – WarRoom secured document storage.

WarRoom simplifies and streamlines the process of selling. It allows users to maintain document security, as well as versatile control over access to confidential information. WarRoom is fully customizable and easily adapts to accommodate transactions, large or small.

Yet WarRoom is only one element of the MindMatrix investment marketing platform. The complete package, powered by inVision software, offers users the ability to organize and manage their information, generate detailed reports for owners and investors, and create marketing material such as flyers, email advertisements, and flash presentations. inVision also fully integrates with a user's existing property database, so information can be created and edited from a single point of data entry.

MindMatrix designs products for the needs of sales and marketing professionals. CEO Harbinder Khera explains, "Our product is totally unique in the marketplace because it provides customers with all the essential tools necessary to sell property and close the deal. We've gathered key elements of marketing, communication, investing, and sales, and combined them into one comprehensive solution."

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MindMatrix, Inc. offers Non-Hosted Option for Real Estate Marketing

inVision offers individualized sales and marketing tools

September, 7, 2004 : MindMatrix, Inc. today launched a new version of its real estate sales and marketing system. inVision offers a non-hosted alternative to the MindMatrix web-based Vision 3.0 platform…

inVision offers instant integration with previously existing database systems to merge property information into presentation templates, removing the need to learn web languages or hire outside vendors. Available in Flash, HTML and PDF versions, the presentations can be used for websites, teasers, emails, property flyers and brochures.

"Though our Vision 3.0 platform offers a myriad of sales and marketing operations, clients were looking for a less-involved start to digital marketing for their real estate properties," says Harbinder Khera, CEO of MindMatrix. "Many real estate professionals continue to use outdated database systems and completely separate online marketing materials. inVision offers them a seamless integration without the complexity of a larger system with backend functions."

In addition to the presentation templates, inVision comes equipped with design tools for users to build their own presentations. The system offers complete integration with existing applications, from Windows environments, CRM packages, property management tools and other enterprise applications.

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MindMatrix to Exhibit at Realcomm 2004, San Francisco

May, 22, 2004 : MindMatrix will be exhibiting Vision 3.0 and unveiling new tools to more effectively market commercial real estate at Realcomm, the leading forum for innovation and automation in real estate, June 3-4.

Harbinder Khera, CEO, MindMatrix says, "As their website says, this year's Realcomm event is expected to be different from its preceding years. There's a lot of excitement and energy around it. Plus, this year's Realcomm seems to be more 'Real'—with actual case studies being discussed and path-breaking yet viable technology being showcased. So I think MindMatrix fits in perfectly at Realcomm 2004. We're expecting a great response."

According to Jim Young, founder Realcomm, this year Realcomm is working closely with PikeNet, BuilConn, CABA and other 25 Association Partners to deliver the most comprehensive technology and automation information available today to our industry at Realcomm 2004. "International Best Practices will set new bars, Intelligent buildings are being created and will come into our marketplace very quickly, paperless transactions will become mainstream, data standards are being developed, -- it's an exciting time for the Commercial Real Estate world!"he says

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MindMatrix Adds Trammell Crow Company to Client Roster

MindMatrix Vision 3.0 software to be part of Mid-Atlantic Region's marketing strategy

April, 21, 2004 : MindMatrix, Inc. today announced that Trammell Crow Company, one of the nation's largest diversified commercial real estate services companies, has launched MindMatrix Vision 3.0 as a marketing tool for its Mid-Atlantic Region.

Trammell Crow Company's Mid-Atlantic region provides leasing, property management, development, brokerage services, and construction management for clients in Washington, D.C., suburban Maryland and Northern Virginia. The company's project leasing group uses MindMatrix to develop, distribute and track e-marketing campaigns for properties throughout the region.

The product enables brokers to organize information such as floor plans, amenities, architectural renderings, and building photos into a comprehensive Internet-driven presentation. With centralized edit capabilities that allow property details to be easily created and updated, Vision 3.0 is proving to be a useful element of Trammell Crow's Mid-Atlantic marketing plan.

"The Vision 3.0 package provides a cost-effective, efficient and effective solution to market commercial or residential properties," said Harbinder Khera, CEO and founder of MindMatrix. With the extensive tools and functions of Vision 3.0, the program is ideal for all owners and brokers - whether major commercial real estate firms or local realty agents - looking to step up the effectiveness of their marketing strategy.

MindMatrix recently enhanced Vision 3.0 for commercial or residential properties, to simplify and enhance real estate marketing strategies. To see Vision 3.0 in action visit www.libertysquaredc.com or visit MindMatrix www.mindmatrix.net

About Trammell Crow Company
Founded in 1948, Trammell Crow Company is one of the largest diversified commercial real estate services companies in the United States. Through its Global Services Group, the company provides building management, brokerage and project management services to both investors in and users of commercial real estate. Development and investment services are provided through the company's Development & Investment Group. In addition to its full service offices located throughout the United States, the company has offices in Canada, Europe, Asia and Latin/South America focused on the delivery of real estate services to corporate customers. The company delivers brokerage services outside the United States through strategic alliances with leading providers - in Europe and Asia, through Savills, plc, a leading property services company based in the United Kingdom; and in Canada, through JJ Barnicke, a leading Canadian real estate services provider. Trammell Crow Company is traded on the New York Stock Exchange under the ticker symbol "TCC" and is located on the World Wide Web at www.trammellcrow.com

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MindMatrix Featured in Pikenet Dispatch

MindMatrix was recently featured in the Pikenet Dispatch by Peter Pike. Here's the excerpt.

April, 07, 2004 : "Trammell Crow's Electronic Marketing Rerunning the History Reel... "The more things change, the more they stay the same." That idea echoed through my mind as I spoke last week with Terry Hindermann, Director of Brokerage Services for the Mid-Atlantic Region (Baltimore to Richmond) of Trammell Crow.

What format is best for circulating space available information? How do you most efficiently communicate to the wider brokerage community? How do you reduce the need for administrative support? Hey, this sounds familiar. I remember debating these questions thirty years ago in my first real estate job.

Hindermann recently rolled out MindMatrix to market space in his region electronically. MindMatrix acts as a central depository (or "library") of listing information, including floor layouts and stacking plans. Electronic fliers can be sent to brokers or directly to prospective tenants and the results tracked electronically. And very importantly, according to Hindermann, the system is simple enough for brokers to use without extensive IT support.

"We're always looking for additional non-burdensome technologies that make it easier to do our job better." Referencing a library of information at MindMatrix reduces Trammell Crow's need (in Washington DC) to tour properties in "98% humidity." That makes everybody happier. Of course, the operative phrase is "non-burdensome." And in Hindermann's words, we're all searching for the right balance between "legwork and technology." Sound familiar? "

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MindMatrix Featured in Pikenet Dispatch

MindMatrix was recently featured in the Pikenet Dispatch by Peter Pike. Here's the excerpt.

April, 07, 2004 : "Trammell Crow's Electronic Marketing Rerunning the History Reel... "The more things change, the more they stay the same." That idea echoed through my mind as I spoke last week with Terry Hindermann, Director of Brokerage Services for the Mid-Atlantic Region (Baltimore to Richmond) of Trammell Crow.

What format is best for circulating space available information? How do you most efficiently communicate to the wider brokerage community? How do you reduce the need for administrative support? Hey, this sounds familiar. I remember debating these questions thirty years ago in my first real estate job.

Hindermann recently rolled out MindMatrix to market space in his region electronically. MindMatrix acts as a central depository (or "library") of listing information, including floor layouts and stacking plans. Electronic fliers can be sent to brokers or directly to prospective tenants and the results tracked electronically. And very importantly, according to Hindermann, the system is simple enough for brokers to use without extensive IT support.

"We're always looking for additional non-burdensome technologies that make it easier to do our job better." Referencing a library of information at MindMatrix reduces Trammell Crow's need (in Washington DC) to tour properties in "98% humidity." That makes everybody happier. Of course, the operative phrase is "non-burdensome." And in Hindermann's words, we're all searching for the right balance between "legwork and technology." Sound familiar? "

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Vision 3.0 Markets New Developments Projects

Developers of real estate enhance the marketing of new projects with Vision 3.0 in a cost effective manner

March, 16, 2004 : MindMatrix, a leading provider of sales and marketing software tools, has a solution for marketing new developments using Vision 3.0, a web-based software platform for innovative real estate sales and marketing. The package allows companies to centralize their marketing strategies, creates cost effective development specific websites, and track the activity of their prospective clients.

Property information changes all the time. Plans are being updated, new photos become available, renderings are altered and amenities are added. These types of changes are the greatest stumbling blocks in marketing new developments. Prospective buyers and lessees need to be informed of such updates in a quick and accessible way, before the information becomes stale.

Vision 3.0 allows owners and brokers to communicate to prospects new developments as they are happening. With all forms of property information centralized into one web-based location, details can be created and updated from anywhere, anytime. Using highly interactive and dynamic marketing presentations, prospects have access to the most recent information and visual illustrations of the property by simply opening an email and linking to a website - no waiting for bulky and costly mailings that tend to be thrown aside.

"This product allowed us to get a functional website up very quickly for our new industrial projects saving us time and money," said Jennifer Pancost of Keystone Property Trust. Using Vision 3.0's email tracking device, Pancost qualified her prospects based upon their interest. She was able to see who opened her emails and how many people checked out her website. With that kind of information, companies can more efficiently target prospective clients, effectively reducing their marketing costs.

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Edina Realty Signs up for MindMatrix Marketing Tools

Vision 3.0 software proves an "essential part" of Edina's marketing of new construction projects

January, 20, 2004 : Edina Realty, the largest residential real estate company in Minnesota and one of the nation's top realty firms, has just invested in the MindMatrix Vision 3.0 software to market all new construction projects. The MindMatrix Corporation, a leading provider of sales and marketing software tools, has created the Vision 3.0 package for commercial and residential real estate to simplify and upgrade marketing strategies.

Edina works with multiple home builders on various new construction projects throughout Minnesota and much of the Dakotas and Wisconsin. Their information is constantly changing as new homes are developed and sold. To sell these projects, prospective buyers must be able to quickly access this information. Edina recognized their need for an easily adaptable web-based software package that could organize the plot plans, floor plans and the photos of various homes in an attractive and user-friendly fashion.

The MindMatrix Vision 3.0 software package does just that. Property information is neatly organized into an interactive web-based marketing presentation and centralized edit capabilities allow project details to be created and updated anywhere, anytime. Loaded with tools such as e-marketing campaigns to track prospect interest, easily generated property activity reports and updating information on third party listing services, such as the Multiple Listing Service (MLS data feed), Vision 3.0 fuses all the sales and marketing techniques required to sell or lease commercial or residential properties.

"The MindMatrix product will be an essential part of our marketing scheme for new construction projects," said SharrySchmid at Edina Realty's head builder resource group. "Now we can streamline the information on our new construction business and provide value added service to our builders and prospects."

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MindMatrix Launches Vision 3.0 for Innovative Real Estate Sales and Marketing

Property Owners and Brokers can enhance their marketing strategies with a single software package

November, 25, 2003 : MindMatrix, a leading provider of sales and marketing software tools, announces Vision 3.0, a new class of software that streamlines a real estate company's existing marketing material and generates new dynamic marketing techniques. Companies can leverage previously developed marketing materials, use the tool to build comprehensive presentations for special properties and projects, track results of marketing efforts, and qualify sales leads in real time. Sales and marketing tools can now be found all in one box, simplifying a company's marketing strategy.

With Vision 3.0, software technology can turn a real estate company website into a marketing machine. While flashy web design will attract potential buyers, Vision 3.0 goes even further to allow owners and brokers to track the activity of their prospects. Through detailed activity reports, users can follow who has opened emails and who has visited the website. With that information owners can spend their resources more efficiently targeting a specific audience.

Beyond the advanced marketing capabilities, Vision 3.0 provides owners and brokers with a unified platform to simplify their information communication needs. Operating on the principle that information should be entered once, Vision 3.0 contains features allowing users to import their contacts from CRM packages, update their own property information, and update user defined listing services and business publications automatically.

"The key challenge in the industry is to effectively communicate and track marketing information to prospective buyers," said Harbinder Khera, CEO of MindMatrix. Vision 3.0 meets this challenge by saving customer's time while increasing profitability and productivity for property owners and brokers.

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MindMatrix Outfits Real Estate Industry with Innovative Visual Solution

Potential Buyers now have access to properties with virtual tour, reducing time and costs while boosting service and productivity

January, 2, 2003 : MindMatrix, a leading provider of visual solutions software tools, announces Vision, a new class of software that makes it easy for real estate owners, agents, and operators to present a property and all of its amenities to customers for exploration without actually having to be there. This saves customers time by allowing them to view many properties at once, while increasing profitability and productivity through improved service and accessibility.

Ideally, real estate operators would be able to present all potential properties to their customers. Realistically, in today's busy environment, this is not always practical. Vision allows customers to explore the property selectively and interactively through a virtual tour created by linking photographs and images with highlighted icons of key features. Simply by clicking on a highlighted area, the customers can "see" the rooms and/or floor plans inside, so as to mentally orient themselves with the property.

MindMatrix's Visual Solution Engine (VSE) is the core component of all MindMatrix's platforms. The VSE permits input of various types of information, such as pieces of text, documents, graphics, images, audio clips, etc. Once this information has been uploaded, the VSE creates an efficiently packaged, interwoven unit of information known as a [vis]ualsolut[ion], or VISION. A Vision can either replace or enhance existing sales and marketing methods, and can be linked in an email campaign to buyers. Conveniently, a Vision does not require a website or any downloads, and can use standard photographs or images.

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MindMatrix Offers a Faster and Easier Way to Access Customer Support

Launches the MindMatrix Support Centre which allows clients to chat with MindMatrix's client support team

May, 22, 2001 : Introducing the MindMatrix Support Center, designed to help users with questions about all MindMatrix products and services. The Support Center provides several options for assistance online, including the Knowledgebase catalog of frequently requested topics and a Live Chat module

"This new system will allow our clients to obtain excellent and timely support for all of our products and services," explains Senior Software Architect Chris Wastchak. "In particular, the Live Chat feature will allow clients to get immediate, one-on-one assistance."

The MindMatrix Support Center is now online, and will be expanded and refined over the next few weeks. Access this service at www.MindMatrix.net by clicking on the "Client Support" button.

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MindMatrix and the Wireless Data Forum Join Forces to Solve IT Problems

March, 14, 2001 : MindMatrix is a one-of-a-kind project development platform that connects hardware, software, services and industry knowledge through interactive solution diagrams. With MindMatrix, decision-makers not only see the solutions that directly address their needs, but they also can choose from a list of leading manufacturers' products needed to implement those solutions. Vendors benefit from an easy outlet to educate end-users about their products, while end-users get a clear view of how an individual product fits into a complete solution.

"The [wireless] industry, in general, is characterized by fragmented information about hundreds of new products and services," said Harbinder Khera, founder and president of MindMatrix, Inc. "The true value in this alliance is that together we can streamline the education process for IT professionals. By connecting WDF products and services and actually showing how they are applied in real business solutions, we directly address the needs of IT professionals and help them make sense of the information overload."

"We are pleased to provide our members with this opportunity to showcase the capability and range of their wireless data products and services," said Mark Desautels, President & CEO of the WDF. "We believe the MindMatrix platform, developed by WDF member MindMatrix, is a powerful tool that furnishes IT managers and systems developers and integrators with the information they need to develop wireless data solutions to their business problems."

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MindMatrix adds manufacturing IT solution to its list of offerings

October, 17, 2000 : MindMatrix Inc. introduced a Web-based solution aimed at assisting IT professionals in developing solutions to IT problems encountered in the manufacturing industry. Like all solutions provided by MindMatrix's SolveIT.com, the new manufacturing solution connects products and services in actual diagrams that visually portray their application to a common IT problem. Products and services from major manufacturers can be chosen online to best satisfy a project's requirements.

MindMatrix's web page encourages users to share thoughts and exchange ideas in an attempt to form a worldwide online knowledge base.

The initial offering of manufacturing solutions includes options for implementing bar coding and printing, inventory control, quality control, and remote monitoring systems.

By accounting for the diverse needs and obstacles associated with implementing manufacturing solutions, MindMatrix provides IT professionals with increased capabilities to efficiently research and implement solutions that meet their specific IT needs.

According to Harbinder Khera, president and founder of MindMatrix, the manufacturing solution was added to SolveIT.com in order to better satisfy IT professionals' need for vertical-specific information. "The manufacturing industry represents an area of rapid development and significant importance for IT professionals," Khera says. "MindMatrix provides real-life solutions to help IT professionals respond to rapidly changing technologies and industry demands."

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MindMatrix Names Executive Vice President of Global Sales to Sperhead New Boston Office.

John Noonan Heads Expansion into an East Coast Technology Hub.

September 27, 2000 : MindMatrix, Inc., announced the opening of its Boston office and the appointment of John Noonan, Vice President of Global Sales. The combination of Mr. Noonan's wealth of management and executive-level marketing and sales experience in the IT sector and expanded presence in a high-technology growth market opens new doors for MindMatrix and its solutions-based products.

Mr. Noonan is responsible for coordinating MindMatrix's global sales efforts and providing operational management during this period of rapid growth. While expanding MindMatrix's east coast presence, the Boston office also allows greater access to industry partners, MindMatrix board and advisory board members, key industry analysts and potential investors.

"The Boston office will serve as a marketing and communications hub, enhancing our (MindMatrix's) ability to effectively coordinate sales efforts and expand industry awareness of SolveIT.com as the ultimate project development platform for IT professionals," said Noonan. "A vice president of marketing, as well as various sales and business development positions, will also be based out of the Boston office."

"Aggressive marketing and sales is paramount to MindMatrix's growth and establishment as the leading project development platform within the IT industry," said Harbinder Khera, president and founder of MindMatrix, Inc. "John brings both depth and breadth of experience and expertise, and provides the leadership necessary to meet the sales and marketing challenges that come with expanding in today's fiercely competitive environment."

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MindMatrix Caters IT Solutions to Food Service Industry

August 04, 2000 : MindMatrix, Inc., a Pittsburgh-based IT & marketing solutions providing company has added a series of wireless IT solutions designed specifically to better assist IT professionals in completing projects that meet the needs of the Food Service industry. Like all solutions provided by MindMatrix, the Food Service solutions connect products and services in actual diagrams to visually portray the solution to an IT problem. Products and services from major manufacturers can be chosen online to best satisfy a project's requirements.

The initial offering of Food Service wireless IT solutions includes options for implementing private paging systems and wireless networks for order taking. Wireless paging systems can instantly alert customers when a table is ready or notify employees when an order is ready. Wireless networks enable employees to enter a customer's order into a handheld computing device. The wireless network instantly relays the inputted order to the chef or bartender and stores the order for management analysis. By accounting for the diverse needs and obstacles associated with implementing an IT project in the Food Service environment, MindMatrix provides IT professionals with the tools to efficiently research and implement solutions for the Food Service industry.

Harbinder Khera, president and founder of MindMatrix, Inc., said that the Food Service section was added to MindMatrix in order to better satisfy IT professionals' need for vertical-specific information. "The Food Service vertical is simply another demonstration of (MindMatrix's) awareness that solutions must always be adapted to function optimally within a specific environment," said Khera. "MindMatrix provides real-life solutions developed to operate within real-life environments."

Other MindMatrix solutions include those specifically designed for various vertical industries including education, healthcare, public safety, retail, yachting, banking, real estate, small office/home office--with manufacturing and other verticals coming soon.

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