You know it is important for your channel partners to share your marketing and sales vision. But, more often than not, you find it challenging to pull them onto the same page as you. Mindmatrix partner enablement platform provides a solution to this challenge with its channel partner portals. Mindmatrix partner portals put you and your channel partners on the same page by infusing transparency and ease of communication into your relationship.
The Mindmatrix partner portal offers your channel partners a 360-degree view of their leads. Your channel partners know exactly what their prospects are doing—which sales email was opened, which link was clicked and what whitepaper was downloaded. This insight into lead activity helps your channel partners approach their leads better and sell faster.
If you are worried about your channel partners not ‘getting your messaging right’, then our partner portal is your answer. The Mindmatrix channel partner portal provides your channel partners with access to channel playbooks, which tell them exactly what asset to use at which stage of the buyer’s journey.
The Mindmatrix partner portal offers your channel partners access to channel branded, personalized channel marketing and sales assets. So, while the marketing materials are created by your corporate marketing arm, what your channel partners see are powerful sales and marketing materials tailored for them and their prospects. Your brand doesn’t suffer, while your channel partner marketing improves—helping your channels become more effective at selling your product/service.
When your channel partners are on the Mindmatrix partner enablement platform, you get increased visibility into their activities. Know what marketing/sales campaigns they engaged in, get information how many leads are present in their pipelines, see how they are engaging with your brand (know what whitepapers they downloaded or what certifications they enrolled for), understand how your marketing funds are being used by them.
Your channel partners can apply for MDF funds and you can view their fund usage and approve or reject their MDF request—all via our channel partner portal. Your channel partners can also register new leads in the partner portal and can use this information as a metric to judge partner performance.