Visual solutions are much more than a mere images and graphics. They intuitively bring together various textual and graphical elements to provide users with a highly efficient approach to address a business issue. Visual solutions can be used to successfully support a number of key business activities such as marketing, selling, servicing, education and product design.

Visual Solutions in Selling and Marketing:
Visual solutions have helped companies in a number of industries (e.g. retail, furniture, IT) to effectively convey the functions and features of a single product, as well as demonstrate how multiple products work together to meet the needs of a customer. The retail sector was one of the early adopters of Visual Solutions. Elaborate window and table displays were used to educate customers as to how they can mix and match garments to develop an outfit. The "rooms to go" approach for the sale of furniture is another example of an industry taking advantage of the visual solutions. Positioning like merchandise together in a setting of a living room or dinning room enabled sales associates to more effectively educate the customer from a "room" approach rather then a "product" approach. The Information Technology (IT) industry has also aggressively embraced the "Solution Sell" strategy and is finding that Visual Solutions have a more substantial impact on their customers.

Visual Solutions in Servicing:
Troubleshooting and identifying the potential resolution or replacement part is made easier through the Visual Solutions Approach. The display on your photocopier machine regarding how to repair "jams" has tremendously eased the amount of support that copier companies have had to provide. Visual Solutions has improved their productivity in addition to providing customers with the opportunity to more quickly resolve their own problems.

Visual Solutions in Education and Training:
Visual solutions provide mechanisms for effective learning because they make it easier and quicker to digest information. By providing all of the relevant information in one effective package of knowledge training time has been reduced even in complex environments such as engineering equipment. Visual solutions not only provide an effective training mechanism but, they also provide a quick reference for users to refer to after the education and training process.

Visual Solutions in Designing:
Contractors and architects have used drawings and blueprints for decades. However, the visual solutions approach takes them one step further by allowing them to integrate information that would otherwise be stand-alone. By providing information such as specifications details, equipment functionalities and photographs of key parts, the amount of communication time during the design process has been drastically reduced.