04.13.04

Edina Realty takes on MindMatrix Marketing Tools

Vision 3.0 software proves an "essential part" of Edina's marketing of new construction projects

PITTSBURGH, Pa.-April 13, 2004 - Edina Realty, the largest residential real estate company in Minnesota and one of the nation's top realty firms, has just invested in the MindMatrix Vision 3.0 software to market all new construction projects. The MindMatrix Corporation, a leading provider of sales and marketing software tools, has created the Vision 3.0 package for commercial and residential real estate to simplify and upgrade marketing strategies.

Edina works with multiple home builders on various new construction projects throughout Minnesota and much of the Dakotas and Wisconsin. Their information is constantly changing as new homes are developed and sold. To sell these projects, prospective buyers must be able to quickly access this information. Edina recognized their need for an easily adaptable web-based software package that could organize the plot plans, floor plans and the photos of various homes in an attractive and user-friendly fashion.

The MindMatrix Vision 3.0 software package does just that. Property information is neatly organized into an interactive web-based marketing presentation and centralized edit capabilities allow project details to be created and updated anywhere, anytime. Loaded with tools such as e-marketing campaigns to track prospect interest, easily generated property activity reports and updating information on third party listing services, such as the Multiple Listing Service (MLS data feed), Vision 3.0 fuses all the sales and marketing techniques required to sell or lease commercial or residential properties.

"The MindMatrix product will be an essential part of our marketing scheme for new construction projects," said Sharry Schmid at Edina Realty's head builder resource group. "Now we can streamline the information on our new construction business and provide value added service to our builders and prospects."

About MindMatrix

MindMatrix Inc. provides innovative sales and marketing software for residential and commercial real estate owners and brokers. It creates high impact marketing collateral, updates and organizes property information and effectively communicates and tracks marketing strategies to prospects, improving productivity and marketing efficiency for real estate developers, brokers and property managers.


Contact:

Harbinder Khera
(412) 683-0222 x1041
khera@mindmatrix.net
MindMatrix Inc.
5001 Baum Blvd, Suite 660
Pittsburgh, PA 15213

 
© 2004 MindMatrix, Inc.